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Communicating Risk: Lessons from an Environmental Journalist

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Title: Communicating Risk: Lessons from an Environmental Journalist


1
Communicating RiskLessons from an Environmental
Journalist
  • Dina Cappiello
  • Houston Chronicle
  • NUARTC/TCEQ Air Toxics Workshop

2
It is particularly important here...
3
And here...
4
Or here...
5
So why is it so difficult??
  • Different natures of the media and science
  • Interest groups industry, environmentalists,
    government present data in ways that serves
    their ends, but to lay public appears
    contradictory/dishonest
  • Flaws of the media mainly looking for conflict,
    rather than answer

6
THE NEWSPAPER
  • Most readers 5th grade-level understanding of
    science
  • Deadline-driven/immediate
  • Want certainty good/bad, healthy/unhealthy
  • Public audience Chronicle 700,000 readers per
    day
  • Concerned with quality of life questions

7
SCIENCE
  • Specialists, with multiple degrees
  • Research takes time, peer review etc.
  • Uncertain outcomes, incremental
  • Inaccessible to public audience is other
    scientists
  • Concerned with advancing knowledge, not
    necessarily solving public dilemmas

8
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10
Ozone vs. Air Toxics
  • OZONE
  • Smog alerts
  • Clear standard above bad, below good
  • Extensive research
  • Good communication among stakeholders
  • IN THE NEWS
  • AIR TOXICS
  • No alerts
  • No clear-cut standards
  • Research lacking
  • Poor communication among stakeholders
  • NOT IN MASS
  • MEDIA

11
Example 1
  • Galena Park monitor
  • Records some of the highest concentrations of
    benzene in state. Above state long-term ESL since
    1998
  • Located across from public school
  • YET.
  • School district, public officials and residents
    were completely unaware of readings

12
Example 2
  • TCEQ Mobile Monitoring
  • States own workers, in some heavily polluted
    areas will not sit in monitoring van or wear gas
    masks.

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15
State concludes
  • Monitoring not close enough to neighborhood to
    make predictions
  • Levels for those chemicals measured below
    short-term ESL, so no health effects expected
  • In cases when long-term ESL busted, until
    recently, state reports said that it only
    indicated need for further evaluation
  • RESULT MIXED MESSAGES, CONFUSION,
  • DISTRUST

16
Example 3
  • CAP MEETINGS
  • Came out of the 1990 CAA, set up and run by local
    industry
  • Industry touts CAP meetings as communicating with
    public
  • YET
  • Residents who have attended for years still are
    unclear what is in their air and whether it will
    harm them

17
Closing the gapIn Harms Way
  • Citizen-collected sciencescience engaged
    community, became real
  • Analyzed existing state data to answer following
    questions
  • What is in the air in neighborhoods near chemical
    plants/refineries?
  • Is it enough for to put people that live there at
    greater risk?

18
ESLs
  • Part of the communication problem
  • In some cases, Texas allows levels of air toxics
    not allowed in other states
  • Level not uniform. Some ESLs set at 10-4 cancer
    risk, others 10-6
  • When used in permitting, ESLs are compared to
    dispersion models from one facility, sometimes
    not entire site, and never multiple sources

19
Show ESL chart
  • www.chron.com/toxic

20
SOLUTION
  • Compared to EPA IRIS RfCs set at 10-6 level and
    calculated cancer risk
  • Did not count values not above 1996 NATA level as
    exceedance
  • Compared to stationary monitors in non-industrial
    neighborhoods
  • RESULT
  • Very different picture
  • www.chron.com/toxic

21
CRITICISM
  • 72-hour grab vs. annual standard
  • This is a fair criticism.
  • However, in all cases our median value was below
    that detected by TCEQ in all of 2003 and our
    value fell within range of TCEQ monitoring
    datashow chart

22
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