Presentation title Presentation subtitle

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Food policy and Environmental Health Jenny
Morris, Principal Policy Officer CIEH
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The Food Menu
Food safety
Sustainability
Choice and quality
Diet and nutrition
Access, affordability and availability
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So what can EH (and TS) do about fast food
takeaways?

• Holistic approach
• Public health advocate
• Planning advisor
• Food inspector
• Business link and support
• Health promoter
• Partnership facilitator

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Getting on the Agenda
And other strategic agendas
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Sharing good practice
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Food Vision What is it?

• A web based joint project LGA, LACORS, FSA,
  CIEH www.foodvision.gov.uk
• Recognises work beyond regulation
• Promotes healthy eating, sustainability and
  partnership
• Guidance for LAs, PCTs, Community groups, NGOs

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Food Vision Case study
Get Elfi_at_Work Rushcliffe Borough Council Delivers
messages on Healthy eating Smoking
cessation Physical activity at work Included
discounted leisure facilities membership, support
to develop green travel plans and incentive of
National Clean Air Award
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Food Vision Case study

• Lancashire County Council and 12 District
  councils
• 4 part Business Award
• Clean and Fair
• Allergen/alcohol Awareness
• Healthy eating
• Environmental focus

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National Food Champion 2010Diet and Nutrition

• Norfolk Eat well to be well
• Salt reduction projects
• Wide partnerships
• Healthy salt shakers
• Salt reduction in craft baked bread
• Salt reduction in sausages
• 20 salt reduction in sausages removes 119kg each
  week from Norfolk diet
• Business benefits for local food producers
  deliver health gains

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But what will really make a difference?
It would be easy to just give the public (or
business) information and hope they change
behaviour but we know that doesnt work very
well. Otherwise none of us would be obese, smoke
or break the law
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Starting from where the customer is at
unaware or not considering
attempting but not succeeding
contemplating but not yet acting
actively resisting or entrenched
nothing to do with me
dont give a damn
its just too hard
SOCIAL MARKETING Tailoring interventions to take
full account of where the customer is starting
from
CONTROL require enforce legislate
INFORM educate communicate advise
SUPPORT
DESIGN
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Gaining insight
Knowledge understanding
Beliefs Attitudes Social norms Cultural norms
Influences e.g. peers, family, role models
Benefits Barriers
Motivators Aspirations Values Fears Feelings
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Influencing behaviour four key elements

• Design
• Environmental and physical context e.g. spatial
  planning
• Design and engineer
• Increase availability
• Improve distribution

• Education
• Inform and advise
• Build awareness
• Persuade and inspire

• Control
• Legislate, regulate
• Enforce
• Set standards

• Support
• Toolkits e.g. Planning, sausage calculator
• Business support
• Recognise success eg Awards

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Some current initiatives

• Planning toolkit Foodvision
• Healthier sandwiches FSA South West (Social
  marketing)
• Promoting business solutions FSA tips and LA
  Awards
• Food Champions

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So where next?

• Find out Whats going on, whos doing it
• Build the evidence and understand what works to
  encourage behaviour change at both policy and
  operational level
• Make friends and influence people solutions and
  money can follow
• Share your experiences e.g. through Foodvision

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Thankyou