Bottled Water Market in India 2013

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Bottled Water Market in India 2013
One-Stop Shop for Business Information
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Summary
This report titled Bottled Water Market in India
2013 covers a wide spectrum of concerns with
regard to the bottled water industry and
identifies several factors impacting the sale of
bottled water in India. The shortage of safe
drinking water around the world, especially in
the third world countries, has opened up new
avenues of opportunity for the bottled water
industry. Bottled water is drinking water that
has been treated to make it clean and packaged in
plastic or glass bottles meant for sale. Bottled
water industry caters to one of the most thriving
markets within the country. Right from the year
1995, the bottled water industry has witnessed
healthy growth in terms of the number of licensed
units and market size. The consumption of smaller
bottled water units of 500 ml capacity has
increased by around 140 perceptibly. The
20-liter bulk water jars have found phenomenal
acceptance in households and at workplaces. Due
to the growing market size, one can expect a
substantial increase in employment opportunities
within the bottled water segment in the near
future.
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The bottled water industry is also witnessing
rapid global marketgrowth owing to rising health
concerns of the ever-increasing population. India
is a country that has witnessed one of the
fastest rates of growth in Asia, at more than 20
per annum. Identification of product innovation
opportunities by key players has also led to a
surge in demand for bottled water. The extensive
use of advanced technology in water purification
methods is yet another move of strategic
importance. The report also identifies a few pain
points in the industry that include spurious
product differentiation and low rural
penetration. The Bureau of Indian Standards has
formulated the following standards which provide
quality norms for packaged water IS 145432004
Packaged drinking water (other than natural
mineral water) (First Revision) and IS 13428
2005 Packaged natural mineral water (Second
Revision).
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Table of Contents

• Executive Summary
• Macro Economic Indicators
• Introduction
• Distribution Channel 
• Export Import
• Drivers Challenges 
• Government Regulations
• Trends
• Competitive Landscape
• Recent Developments
• Strategic Recommendations
• Appendix

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Related Reports

• Bottled Water in Poland
• Bottled Water in Vietnam
• Bottled Water in Russia
• Bottled Water in Thailand
• Bottled Water in Israel

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