Membership Enhancement Program Overview

1
Membership EnhancementProgram Overview

• July 22, 2009

2
Contents

• IIA Mission, Vision
• How it Works
• Opportunities for Credit Unions
• Results
• Why Sign Up?
• Current Offers
• Ford
• GM
• Chrysler
• Sprint
• Best Practices

3
IIA Mission

• To develop and promote exclusive credit union
  member discounts on products and services offered
  by American owned corporations to provide a
  stimulus for stronger financial results for the
  U.S. economy, increase credit union membership
  and member satisfaction.
• Develop an extensive program with domestic
  automakers that generates incremental vehicle
  purchases and credit union loans.
• Identify and expand member rewards by partnering
  with larger Fortune 1000 companies.

4
IIA Vision

• Invest in America is our brand for credit union
  membership enhancements in order to drive growth
  and retention

5
How It Works

• CUcorp contracts with a company to offer
  exclusive discount programs for credit union
  members. Current programs include GM, Chrysler,
  Ford and Sprint.
• CUcorp markets the programs to credit unions
  directly and through individual state leagues and
  league service corporations.
• Credit unions that want to participate must
  complete the enrollment form located on
  www.lovemycreditunion.org under sign-up under the
  partner center tab.
• CUcorp provides free turn-key marketing materials
  to supporting credit unions to use in marketing
  the discounts to their members.
• Members utilize the discounts saving money and
  increasing the value placed on credit union
  membership.

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Opportunities for Credit Unions

• Extremely positive press coverage that
  differentiates credit unions from other financial
  institutions by helping support U.S. jobs and our
  economy.
• The member discounts provide real value to
  members versus gimmicks offered by other
  organizations.
• Member enhancements provide credit unions a
  catalyst for membership and auto loan growth.
• Opportunities to educate members on credit union
  loans and benefits over 0 financing associated
  with vehicle loans.
• Opportunity to partner with local dealers to
  obtain increased market share.

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IIA Results
Objective Metric Program to Date (Dec 08-May 09)
40 League Participation 45
1000 Supporting Credit Unions 1,802
80 CU membership Opt-Ins 47
400 of Top 500 CU Opt-Ins 239
75,000 New CU Members TBD
300,000 CU Loans 90,797
360,000 Vehicle Sales 139,323
(Jan 06-June 09)
25 League Participation 23
600 Supporting Credit Unions 455
50M Saved by members 25.2M
Automotive
Sprint
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Why Should a Credit Union Sign-Up?

• Get the latest program updates sent directly to
  the credit union point person.
• Access to special offers and discounts that can
  be extended to your members on top of base
  program benefits.
• Create account ID and Password to gain access to
  the Partner Center on lovemycreditunion.org which
  provides
• Access to free marketing materials.
• Access to credit union reports and sales data.

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Marketing Made Easy

• Supporting credit unions have access to a
  complete line of marketing materials.
• Five complete campaigns with partner approved
  materials including
• Suggested Web Site Home Page Layout
• Posters (22 X 28 8.5 X 11)
• Statement Inserts
• Web Banners
• Newsletter Articles
• E-Blast Message
• On-Hold Message
• Additional informational includes downloadable
  webinars for implementation details, marketing
  guidelines, PR tips and FAQs.
• All materials are available to supporting credit
  unions on the Marketing Materials page in the
  www.lovemycreditunion.org Partner Center.

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New Member Enhancement Marketing Campaign

• In July a third Invest in America campaign was
  introduced allowing credit unions to promote the
  entire membership enhancement program

• Materials are available on LoveMyCreditUnion.org
  under Marketing Resources in the Partner Center

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Getting Started Is Easy

• Recommend steps for getting started
• Chose one of the available marketing campaigns.
• Incorporate the Suggested Web Site Home Page
  Layout on your Web site with the appropriate web
  banner that links to www.lovemycreditunion.org,
  where your members can learn about the program
  details. (see following examples)
• Place posters and statement inserts in your
  branches.
• Send your members e-blast messages.
• Use the prepared newsletter article in your next
  mailing.
• Record an on-hold message with the provided copy.
• Include a statement stuffer with your next
  quarterly statements.
• Consider issuing a press release.

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Additional Advertising Support

• Online Media Ad Plan CUcorp will continue
  online advertising and social media efforts which
  will include key word search optimization,
  advertising on key sites and social media through
  Twitter, Facebook, Blogger, You Tube, etc. to
  drive traffic to LoveMyCreditUnion.org.
• Marketing Kits CUcorp is developing completely
  free (creative development and production) kits
  to supporting credit unions with simple marketing
  requirements.
• Statement stuffers
• Two 8 ½ x 11 posters for teller line
• Direct mail to targeted list (excludes postage)

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Chrysler Current Offer

• July 23 - August 31 Chrysler will run one single
  and strong campaign in conjunction with the Cash
  for Clunkers government backed campaign
• Up to 4,500 cash rebate to any consumer
  purchasing a Chrysler, Jeep or Dodge vehicle 
• If a consumer qualifies for the government
  program they will get double the money, or up to
  9,000! 

Chrysler Brand 4,500 PT Cruiser, Sebring Sedan Aspen OR 0 for 72 months 3,500 300/300C OR 0 for 60 months 3,500 PLUS 1,000 Bonus Cash on Town Country OR 0 for 60 months 3,500 Sebring Convertible Dodge Brand 4,500 Avenger, Durango All Ram Heavy Duty OR 0 for 72 months 3,500 Charger Journey OR 0 for 60 months 3,500 PLUS 1,000 Bonus Cash on Grand Caravan Ram Light Duty OR 0 for 60 months 3,500 Caliber, Dakota Nitro Jeep Brand 4,500 PLUS 1,000 on Grand Cherokee Commander OR 0 for 72 months 3,500 Patriot, Compass Liberty 1,500 Bonus Cash on Wrangler
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GM Current Offer

• Supplier Pricing Plus offered July 1 through July
  31. For a limited time credit union members will
  receive Supplier Pricing Plus an additional 250
• Leasing program introduced July 1 in Florida,
  Northeast and Michigan markets and will run
  through year end.
• Pilot will start with select 2009 models from the
  four core brands and expand as 2010 models are
  launched

2009 Models 2010 Models
Malibu Equinox
Traverse Terrain
Acadia LaCrosse
Enclave SRX
CTS
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Ford Lease Pilot

• August 1- October 31, 2009
• Florida and the Northeast market areas.
• Pilot will include select Ford and Mercury
  vehicles.

Ford Models Mercury Models
Focus (excl S/SE) Ranger Grand Marquis
Escape (Non Hybrid) Econoline Sable
Taurus X Expedition Mariner (Non Hybrid)
Mustang (excl Mustang Shelby GT500 and KR) F150 Super Duty Mountaineer
Explorer Sport Trac
Explorer 4 Door
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Leasing Program Overview

• Ford/GM and Lease Partner will fund a residual
  escrow account equal to 10 of ALG (Automotive
  Lease Guide) residual value to cover end of lease
  losses.
• Lease Partner will obtain residual value
  insurance to cover losses exceeding 10 of the
  ALG residual value.
• Lease Partner guarantees credit union full ALG
  amount at lease end.
• Lease Partner will handle all unique lease
  processes for the credit union (tax, systems,
  vehicle disposition, etc.)
• Ford/GM will market lease payments to general
  public to increase dealership traffic.
• Dealers will direct lease financing to
  participating credit unions.

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Sprint Current Offer

• Member Discounts
• 10 off most regularly priced service plans
• Waived activation fee on new accounts
• Waived upgrade fees
• Business Discounts
• 15 discount on most corporate recurring charges
• Waived activation (new accounts) and upgrade fees
• Equipment discounts
• 20 off accessories

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Best Practices Showcase

• 1st Pacific Credit Union, California
  (http//www.1stpacific.org)
• 1st Pacific Credit Union is promoting the Sprint
  program with a banner prominently positioned on
  their homepage.

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Best Practices Showcase

• Catholic Parishes Federal Credit Union, Michigan
  (http//www.catholicparishesfcu.org)
• Catholic Parishes FCU promoted the Invest in
  America discount to its membership in their
  newsletter and offered an additional 0.25 rate
  reduction on loans for domestic automobiles.

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Best Practices Showcase

• Cleveland Police Credit Union, Ohio
  (http//www.clevepolicecu.com)
• Cleveland Police Credit Union is offering members
  a 100 gas card when a member finances a new
  Chrysler or GM vehicle through the credit union.

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Contacts

• CUcorp
• Kim Irwin 800-262-6285 ext.250,
  kim.irwin_at_cucorp.com
• Curt Belaney 800-262-6285 ext.543,
  curt.belaney_at_cucorp.com
• Leslie Norush 800-262-6285 ext.542,
  leslie.norush_at_cucorp.com
• Colleen Meek - 800-262-6285 ext.530,
  colleen.meek_at_cucorp.com
• Lisa Robinson 800-262-6285 ext. 539,
  lisa.robinson_at_cucorp.com
• Alan Babcock 800-262-6285 ext. 252,
  alan.babcock_at_cucorp.com

22
Membership EnhancementProgram Update

• July 2009