Health Education

1
Health Education

• 3rd Employer Health Management Consortium
• January 24th, 2007
• Amy Schultz, MD, MPH

2
Health Education

• Focuses on skill development and lifestyle
  behavior change, along with information
  dissemination and awareness building, preferably
  tailored to employees interests and needs

3
Health Education

• Desirable characteristics of effective health
  education
• Continuous/ongoing
• High quality
• Research/evidence-based
• Appropriate literacy level
• Developed/delivered by content experts
• Data driven/Targeted
• Individual and population priority health areas
• Considers stage of change/receptivity
• Delivery customized to optimize learning
  experience
• Accessible
• Group or individual education, online, hard-copy,
  in person

4
Health Education

• Online Resources for Evidence-based Educational
  Material
• http//www.cdc.gov/nccdphp
• http//www.healthsmart.org/
• www.healthfinder.gov
• http//medlineplus.gov
• http//www.nhlbi.nih.gov/health/pubs/pub_gen.htm
• www.nhlbi.nig.gov/hbp
• www.cdc.gov/tobacco/index
• www.4woman.gov/owh/index
• www.usda.gov/cnpp

5
Health Coaching

• Why health coaching is a population method of
  health education for employer based settings
• Periodic/continuous
• Targeted
• Proactive
• Efficient/accessible
• Effective

6
Health Coaching Programs

• Delivery
• In person
• Telephonic
• Web-based
• Target Population
• Low risk
• High risk
• All
• Focus/Scope
• Nutrition
• Exercise
• Smoking Cessation
• Stress management
• Weight loss
• Behavioral health
• Disease management

7
Health Coaching Programs

• Frequency
• 3-6 times/year
• Methods
• Transtheoretical model of change
• Motivational interviewing
• Expertise
• Exercise, fitness specialists, dieticians, health
  education experts
• Content

8
ANATOMY OF A COACHING SESSION
Risk Identification
Contact participant Establish rapport
Review risk data
Periodically reassess risk
Assess readiness to change
Select or reevaluate goals
Develop or revise personalized action plan
Provide resources Make referrals
Set plan for follow-up
9
Health Coaching

• What to look for in a health coaching vendor
• Experience
• Customer Satisfaction
• Evaluation data/Results
• Appropriately trained staff
• Available methods of contact
• Proactive vs Passive
• Referral guidelines/support systems
• Other programs/services/package options
• Cost

10

• Healthy Workforce 2010 An Essential Health
  Promotion Sourcebook for Employers, Large and
  Small Guide for employers outlining strategies
  that translate Healthy People 2010 Goals  to the
  business setting.
• http//prevent.org/content/view/25/60/