WorldDoc 101

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WorldDoc 101

• Consumer Health and Care Assistance Products

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• BACKGROUND

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WorldDoc Evolution
2000-01
2002
2003
Tier 1 consulting brokerage firms, TPAs, news
media, client referrals, direct sales
Personal relationships, cold calls, independent
brokers
Mid-sized health benefits brokers, conferences,
direct sales
Distribution Method
12 18 months (no delineated line item for this
expense)
6 12 months (greater market acceptance)
1 3 months (strong need for supplemental
healthcare benefits)
Sales Cycle
Small self-insured employers (0 500 employees)
Mid-sized employers (500 1000 employees)
Target Markets
Employers (gt10,000 employees), employer
coalitions, state govt.
WorldDoc Accomplishments Technology PES version
6.0, updated medical symptoms, WorldDoc Rx
pharmacy module, patent pending Customers Over
50 customers representing gt 70,000 lives 5
additional customers committed representing gt
125,000 lives (Jan 2004) Government Acceptance
Nevada (2003 launch), Utah, Texas, Alabama,
Massachusetts (in discussions) Accolades Winner
of NBCH Mercury Award, Winner of WWW Health
Award, Featured in Saving Lives and Saving
Money by Newt Gingrich
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Client Return on Investment

• After careful analysis of existing clients (40
  employers with over 70,000
• beneficiaries) we have tracked the following
  critical information
• Annual doctor visits decreased by 31 for
  WorldDoc users
• Overall health care savings ranges from 4 8
  per year
• The average WorldDoc member uses the technology
  1.4 times each month
• An employer with 5,000 employees can save over
  2.5 million a year on healthcare costs while
  empowering employees to live healthier lives

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Market Fit

• Costs are rising approximately 15
• Employer sponsored health benefits are viewed by
  employees as compensation
• Employers looking for the ways to shift
  responsibility on employees and decrease the risk
  
• Service and manufacturing industries with high
  human capital requirements are most affected
• WORLDDOC SOLUTION
• EMPOWER EMPLOYEES TO BETTER MANAGE THEIR HEALTH

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• WHO TO LOOK FOR?

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Target Group

• Health Plans
• Third Party Administrators
• Self-insured employers

• Characteristics of an Ideal Client
• Between 20,000 and 500,000 lives (above 500 if
  self-insured employer)
• Looks for new, innovative, and valuable wellness
  services
• Seeks to offer employees unique and personalized
  wellness information, improve doctor/patient
  communication, and enhance their employees
  health
• Has computer savvy member/employee population
  with access to computers  
• Has senior management committed to promoting
  wellness initiatives

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• WHAT TO SELL?

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Integrated Health Management System
ACUTE CONDITIONS
FUNCTIONAL IMPAIRMENT
CHRONIC CONDITIONS
CATASTROPHIC CONDITIONS
ROUTINE CARE
DEMAND MANAGEMENT/ HEALTH COACHING
DISEASE MANAGEMENT
INTERACTIVE SELF MANAGEMENT
EVIDENCE-BASED TREATMENT RATINGS
FACILITY PERFORMANCE EVALUATIONS
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MyHealth 24/7

• Personal Evaluation System (PES)
• Health Risk Appraisals (HRA)
• Cyberfile
• Core data manager across all system components
• eVisit communication between patients and select
  physicians/nurses
• Hospital Performance Comparisons
• Evidence Based Treatment Assessments
• 24/7 Inbound/Outbound Nurse Line

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WorldDoc Rx

• Cost transparency
• Consumer centered applications
• Drug value comparisons
• Generic drugs promotion
• Integrated with Cyberfile
• Information importing
• Behavior modification programs

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Care Management

• Tools and information necessary to remotely
  manage the health experience of their patients
• Ready access for providers to identify and track
  chronically ill patients
• Dashboard capabilities to monitor patient
  compliance
• Two way communication between members and
  providers

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• WHAT TO SAY?

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Benefits

• TO THE CLIENT
• Promotes change of behaviors
• Facilitates effective communication between
  patients and health providers
• Increases beneficiary satisfaction
• Reduces healthcare costs by encouraging
  self-treatment when appropriate, thus minimizing
  number of discretionary doctor visits and medical
  services

TO THE END USER Single-point of information
personally focused Confidential Interactive Saves
time and money related to health choices Easy to
understand Credible Easy to navigate Personal
health file Increases productivity and improves
health Increases employee (and family)
satisfaction with benefit package Accessible 24/7
via Internet Comprehensive and personalized
health information Facilitate effective
communication between patient and health
provider. Print screen information that is
specific to the symptoms/treatment option,
medications of the individual
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Leverages

• Proprietary technology that links specific
  medical symptoms to the most probable conditions
• Created by board certified doctors in 20
  specialties
• Covers over 95 of common medical conditions
• Highly Interactive
• Personalized
• Surgical, exercise and preventive health videos
• Photos and X-Rays helping understand health
  problems
• Easy to navigate
• Educational
• Co-linked information / minimize time necessary
  to find a full spectrum of desired information

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Content Quality
Created by board-certified, practicing doctors
from 20 specialties

• Internal Medicine
• General Surgery
• Obstetrics/Gynecology
• Pediatrics
• Emergency Medicine
• Cardiology
• Pulmonary Medicine
• Endocrinology
• Neurology
• Psychiatry

• Neurosurgery
• Orthopedic Surgery
• Podiatry
• Plastic Surgery
• Ophthalmology
• Ear, Nose, Throat
• Dentistry
• Gastroenterology
• Urology
• Dermatology

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Awards and Recognitions

• Winner of NBCH Mercury Award
• Winner of WWW Health Award
• Featured in Saving Lives and Saving Money by
  Newt Gingrich

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Clients

• Advanced Fibre Communications
• Aristocrat
• ASML
• Central Washington Hospital
• CLECO
• Coast Casino
• Community Coffee
• HealthComp
• HealthInsight

• Marsh NV
• MedPayeXpress
• Metro Police Union
• Mountain States Administrative Services
• Orgill/Singer
• Payroll Solutions
• Sunbelt Communications
• Sundt
• Tucson Electric Power
• Wheeler Machinery