The Campaign Process

1
The Campaign Process
2
Campaign Structure

• Nomination campaign
• General Election campaign
• Personal campaign
• Organizational campaign
• Media campaign

3
Campaign Challenges

• Communication (through media) and financing
  campaigns
• News Media
• try to manipulate staged events, limited press
  conferences, spin
• Debates
• Focus on the horse race rather than substance

4
Campaign Financing

• Large sums of needed to run
• Not unusual to spend 1 million for Congress
• Political money is regulated
• Goal is to prevent any group or individual from
  gaining too much influence
• Changes as result of Bipartisan Campaign Finance
  Reform Act of 2002

5
Campaign Finance

• Individual contributions
• PAC contributions
• Political party contributions
• Candidates sources
• Public funds
• Independent expenditures
• Soft money

6
Individual ContributionsBuckley v. Valeo

• Supreme Court decision concerning the use of
  family resources
• Court ruled that no limit could be placed on this
  amount
• Whats the basis of the decision?
• Violation of Freedom of Speech
• Is this a concern?

7
PACs

• Large proliferation of PACs after Watergate
  reforms
• Are they good or bad for process?
• Money buying influence.BUT
• Money has always been in politics (and not
  disclosed)

8
Campaign Finance Reform

• Tremendous growth of soft money contributions
• Weak regulatory structure (FEC)
• Appeal of John McCain
• Enron

9
Major Provisions

• Banning soft money contributions
• Increasing amount of hard money that individuals
  may donate
• New restrictions on advertising close to
  elections
• Likely favors Republicans
• Supreme Court heard challenge on 9/8/03.

10
2000 Election

• Nomination battle
• Bush and McCain
• Gore and Bradley
• Third party??
• Conventions
• Debates
• Campaign/Election
• Controversy