Corporate Profile - Standard Presentation

1

• ERP ??? ?? ??
• - ERP?? e???? ?????
• 2002?1?15?
• SAP??? ? ? ?

2
??
????? ???
1
ERP?? e ???? ?????
2
ERP ?? ??
3
ERP ?? ??
4
3
2002? ??? ??

• ?? ????? ????
• ???? ??? ??
• ? ??? ??
• 9.11 ?? ??? ??
• ?? ??, ?????? ??
• ??? ??
• ????? ??
• ?? ????? ??
• ??? ??
• ??? ??
• ??? ????
• ?? ??
• ????? ??

4
??? ????

• ??? ???
• ??? ????, ??? ?? ??,
• ??? ??, ???? ????, ??? ??,
• ??? ????, ??? ??
• ?? ??? ??? ??

??? ??
??? ??
ERP, SEM, BW
??? ??
ERP, SCM, PLM, Private Exchange, Marketplace
Marketplace, CRM, PLM, SCM, PLM
?? ??
ERP, SEM, Enterprise Portal
??? ???
SEM, BW ERP
5
?? ??
????? ???
1
ERP?? e ???? ?????
2
ERP ?? ??
3
ERP ?? ??
4
6
?? ??? ??
?? ??? ???
??? ??
e ????
Internet e-Community

• Cooperation
• ???? ?? ??? ??
  ??? ????

• Integration
• ?? ???? ??? ?? ????, ????

• Collaboration
• ???, ????? ?? ??? ?? ????

7
?? ???? ??
????? ???
??? ??
e ????
e-Community
e ???? ???
R/3
mySAP.com
8
??? ??? ?? e???? ????
SEM
CRM
e-Business collaboration, Marketplace
SCM
e-Business collaboration, Marketplace
????, ????, BSC, ????, ?????,
ABC/ABM, ????
? ?
? ?
Data Warehouse
Interface
Interface
???
????
ERP
????
????
????
????
???
PLM
Enterprise Portal
????
????
????
????
????
????
Knowledge Management
e ???? ???
9
SCM (Supply Chain Management) ???? ??

• SCM? ???? - ???? - ???? - ??? ??
• ?? ?? ???? ??? ???? ??? ??? ??
• ERP??? ??? Marketplace? e ???? ????? ??
• ??? ?? ??? ?????, ????? ???? ??? ???

10
CRM (Customer Relationship Management) - ???? ??

• CRM? ????? ????? ???? ????
• ????? ????, ??? ??, ???? ??????
• ??? ????? ??? ???
• ???, ??, ??? ? ?? ?? ??? ??

11
PLM (Product Lifecycle Management) - ????????

• PLM? ?? ??? ??? ?? ?? ????? ??
• ??? ??? ??? ??? ???, ?? ???? ??? ??
• ??? ????? ??? ?? ????? ??
• ?? ???? ???? ?? ????? ?? ??? ??
• CRM, SCM, ?? ? ?? ????? ??

CRM
SCM
Product Lifecycle Management
?? ??
?? ??
?? ??
? ????
12
Enterprise Portal - ?? ??

• Enterprise Portal? ?? ??? ??, ??????, ???? ??
• ??? ??, ???? ??? ???? ??, ????, ???? ??
• ???? ?? ????? ??

13
Marketplace, Exchange

• Marketplace? ?? ???? ???? ?? ??
• ??? ???? ?? ????? ??????
• ???? ??? ?? ??? ???? ??? ??

14
?? ??
????? ???
1
ERP?? e ???? ?????
2
ERP ?? ??
3
ERP ?? ??
4
15
?? ERP ?? ??
Total
ERP ??? ?? 2000 2005
( Million)
35722
32,475
28,739
24,990
21,359
Core ERP
18,583
Supplier Management
Customer Management
Procurement
B2B Commerce Platforms
Other Extensions
Source AMR Research, July, 2001
16
?? ERP ?? ??

• ????? ?????? ERP? ??? ASP, ????, ???, ????
  ???? ??

?? AMR Research, 2001?7?
17
?? ERP ?? ?? 20002004
??
2,470
2,500
2,057
2,000
1,661
1,500
1,292
???
954
1,000
500
0
2000
2001
2002
2003
2004
ERP ????? ????
?? IDC, Korea ERP Software Market,
2001?10?
18
?? ERP ?? ??

• ERP? ??? ???? IT ????? ??? ??
• ????? e???? ??? ?? ??? ? ???? ERP? ??
• SCM, CRM?? ??ERP? ??? ????? ERP???? ?? ??
• ERP? ??? ???? ??, ??, ??, ?????? ??
• ?? ???? CRM, SCM? ???? ERP ??? ??
• ERP??? ????? ?????? ??
• ?????? ASP ??? ERP ????? ??
• ERP? ??? ?? ??? ERP? ????? ??? ??? ??
• ?? ??? ERP? ? ??? ERP? ??? ????? ??? ??

19
?? ??
????? ???
1
ERP?? e ???? ?????
2
ERP ?? ??
3
ERP ?? ??
4
20
??? ???? ?? ???? ?? (SAP)
Inter-Enterprise Co-operation
Enterprise Resource Planning
Collaborative Business

• Collaborative Services
• Everything is a service
• SAP Web Application Server
• Portal exchange infrastructure

• User-centric design
• Ease of use
• Roles
• Workplace

• Business Framework
• Business Objects
• BAPIs
• Components
• Internet Transaction Server

• Internet-Business
• Framework
• XML-support
• SAP Business Connector
• WebFlow
• SAP GUI for HTML

2002
1997
1998
1999
2000
2001
1996
21
???, e????, ???? ??? ?? (SAP)

• ???
• ?? ???, ?? ??????, ?? ?? ???? ??
• ??? ??? ?? ???? ? ???
• e ????
• ???, ???, ???? ??? ??
• ???? ?? ???? ????? ???? ????? ???
• ??? ????? ?? ???? ??
• ???
• ??? ???? ??? ??
• ??????? ? ??? ??? ??
• ??? ??? ?? ???? ????? ??

22
e ???? ???? ??? ?? (SAP)

• Portal
• ???? ??? ?? ???? ? ??
• ????, ??, e????? ?? ???,
• ??????, ??????? ?? ??
• PC, PDA, ??? ? ?? ??? ??
• Application
• ? ??? ??
• ??? ? ?? ??? ??
• ???? ?? ??, ??? ??? ??
• Exchange
• ?? ??? ???? ????? ???? ??
• ?? ?????? ?????? ????? ??

23
e ???? ???? ??? ????(SAP)
Portal Infrastructure - Presentation Competent
Framework - Unification - Portal Framework

• Web Application
• Server
• - Web Application
• Development
• - Deployment and
• Operation

mySAP CRM
SAP R/3 Enterprise
mySAP SCM
mySAP E-Procurement
mySAP PLM
Legacy ...
Third-party ...
External ...
Exchange Infrastructure - Integration
Repository, Integration Directory, Integration
Server, Integration Monitor

• Infrastructure Service
• - Security
• - IT-Landscape Management

24
e ???? ???? ???? ? (SAP)
??? ?? ??? ???? ?, ? ???
??? ?? Component ??
??? ?? ??? ????? ?? ??
??? ?? ?? ??? ??, ?? ??
??? ??? ??? ????
?? ???? ???? ???


BUS??? ? ??? ???? ???