Yahoo Expeditions

1
Yahoo! Expeditions

• Guatemala Ecotourism Resort Plan

2
Why Ecotourism?

• Market is growing by over 5 per year
• Ecotourists are willing to spend more on
  vacations
• Appeals to both men and women
• Ecotourists are willing to take longer trips, and
  pay more for them.

3
Why Guatemala?

• Vibrant culture, 21 ethnic groups languages
• Spanish is language of business and commerce
• Lake Atitlan Centrally located with a wide
  variety of attractions Mayan ruins, tropical
  jungles, mountains, beaches
• The Yahoos! Have experience living and working in
  Latin America

4
First Step Permits and Licenses

• Building Permits
• Business Licenses
• Hotel, Guide and Restaurant licenses

5
Permits and Licenses Considerations

• Time
• Decision Making Customs
• Legal/Ethical Behavior
• Conduct
• Power

6
Preparing for Opening Day

• Hire Guatemalan men and women
• Put Guatemalans in positions of authority
• Give guests the opportunity to interact with
  Guatemalans as well as experiencing natural beauty

7
Staffing Considerations

• Roles Status
• Achievement
• Space
• Social Values

8
Why Fund A Bunch of Yahoos?

• Professional affiliations include Adventure
  Collection, WWF, USTOA
• 2 Years experience in Guatemala
• 10 years experience leading trips
• Connections in the outdoor industry
• Extensively traveled in over 20 countries

9
In Conclusion

• Knowledge of culture is necessary to begin a
  business in Guatemala
• Yahoos understand and embrace these differences