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Title: KO

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Kangurum.com

Established in 1997 as migrosonline
Turned into kangurum.com in 2000, inspired by
examples from abroad
An e-commerce application projected by Migros and
Koç Sistem Bilgi Iletisim A.S.
Started with 14 stores ,reached up to 100 stores
in 2003, and eliminated it down to 60 stores
Main categories baby products,
computers,flowers, electronics,pets,gift and
accessories,migros virtual market,automative,toys,
gourmet,healthbeauty,sports equipment,
textiledry cleaning,and telecommunications
Payment by credit card, cash, remittance on
website, or at the door by credit card.
Kangaroo and orange colored m at the end built
brand equity on the brandname of Migros
Matrix structure building the synergy among the
firms on the website, cross relations among them
Soon to develop catalogue, digital platform and
phone sales

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Kangurum.com

In 2003 10 of visitors of kangurum.com
contributed to the sales turnover
67 from Istanbul, 16 from Ankara, 13from Izmir
and 4 from the other cities
Credit card usage rate is 60
Free online registration
Once a member, can have a personal agenda,and can
keep track of favorite products and shopping in
the user account
Some discounts for some products and to-the-door
service for personal use
For firms wholesales are made as well as retail
sales
No big challenger since stores at kangurum.com
have the greatest shares offline,too.
General manager, Serdar Kasikçi, indicates that
the physical goods bought physically are
investigated at kangurum.com even if not bought
an indication of movement to webshopping in the
near future
Kangurum.com generates revenue from
advertisements and affiliates

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Logizmo.com

A logo-melody downloading center
Established by AMVG(A Mobile Ventures Group)in
2002 in Istanbul
Now centered in Dubai, now serving GSM operators
in Romania, Ukraniai Azerbaidjan, ready to serve
Middle East
5 million GSM users have used logizmo services
until 2004
100,000 logos, 3000 melodies
USA is targeted as a market after growth in
present markets
Each year twice a growth in annual turnover
3 projects logizmo.com, Aeredeon, and
indirix.com
AMVG contracted with logizmo operating in
Germany, took the licensing rights in Turkey
First mover in Turkey, despite 17 competitors
still the market leader
Logo-melody market volume in 2003 600million
In 2004 4 billion
Pays royalties to owners of works of art and
football clubs
In 2003 1.5 million logo-melody upload/month
Main categories operator logos, melody, ems,
messages with pictures, polymelodies, true tone,
colored logos, animated messages, and themes
Football club emblems and love-themed logos
popular but the most popular logo a couple of
eyes in 2003. In 2004 champion Fenerbahçe logo
Most popular melody in 2003 Dudu, in 2004 TV
series melodies
Advantages for the company collection of payment
easy in M-commerce
Advantages for users logizmo points and
eventually gifts earned when new logos are
created and if submitted to the use of website

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Other Projects by AMVG

Aeredeon mobile business and mobile marketing
Aforeign partnership again with Aeredeon of
England
Projects like EfesPilsen campaign, Smart
campaign in popular restaurants like Kirinti and
Sushico
Indirix.com no foreign partners this time
Internet and mobile phone based reverse auction
like Priceline.com, the opposite of auction
system
Still not in use, under construction, look at
domainwhitepages.com

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Security