My product is Walkers crisps

1
My product is Walkers crisps
Walkers is just one crisp company in a massive
worldwide snack industry. Walkers crisps are
made with the best British potato's you can find,
therefore Walkers crisps are also made and sold
in Britain. Walkers have a few main competitors
out there but one main rival company is KP snacks
that make crisps such as McCoy's and space
raiders.
2
History of the company

• HISTORY- Long, long ago (well, the 1880s) in a
  Midlands town not so far away (Leicester!), a
  butcher named Henry Walker opened a new butchers
  shop and for a while things went well...  But by
  1945 meat was so scarce that Henry branched out
  and began cooking slices of potato.  They sold
  well and in 1954 the first flavoured crisps were
  created, Cheese and Onion was born! Henry Walker
  became Walkers and by the 1980s.

3
S.W.O.T Analysis

• Strengths- You can purchase different varieties
  such as walkers light or baked which has been
  proved to be healthier than normal walkers. There
  are a varieties of flavours such as cheese and
  onion and ready salted so there are flavours for
  every one. The packaging is recyclable. 
• Weakness- Some golden wonder packets of crisps
  contain less calories, some brands of crisps
  contain less fat. 

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S.W.O.T Analysis part 2

• Opportunities- Walkers haven't advertise a new
  flavour of Walker's crisps in a while so they can
  use this opportunity to bring out a new flavour
  that no one has used and advertise it on t.v. The
  new flavour as i said could be an usual flavour
  that no one had used yet so it cold be an
  opportunity to gain more sales on the whole
  Walkers franchise. 
• Threats- Some brands of crisps are lower in
  calories and fat than walkers. Some brand are
  bringing out new flavours that walkers don't
  have. 

5
Walkers competitors

• Walkers competitors- Golden Wonder- Founded in
  Stoneyburn in 1947 by the Scottish bakery owner
  William Alexander, the company was named after
  the Golden Wonder potato. The company was
  acquired by UK-based Dalgety plc in 1987. Its
  notable brands have included "Jungle Fresh"
  peanuts and Pot Noodle, which ceased to carry
  Golden Wonder branding after the brand (but not
  the manufacturing business itself) was sold to
  Unilever. In July 1995 Best Foods paid Dalgety
  plc about 280 million for its Golden Wonder Pot
  Noodle instant hot snacks manufacturing business.
  In 2006, the company was bought by Tayto.

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Walkers main competitor

• KP snacks- KP Snacks is a British producer of
  branded and own-label maize and potato based
  snacks, "Choc Dips" and nuts. The KP originally
  stood for Kenyon Produce. The company is based in
  Rotherham, South Yorkshire, England. The company
  was founded in 1853 as Kenyon Son as a producer
  of confectionery, jam and pickles.
• By 1891 the company had become Kenyon Son and
  Craven Limited. The company switched to producing
  roasted and salted hazelnuts in 1948, expanding
  to peanuts later. These were originally produced
  for sale in cinemas. In 1952 the company
  introduced Hercules Nuts and in 1953 the No.1 KP
  Nuts peanut brand.

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KP snacks products

• The company became part of United Biscuits (UB)
  in 1968. The KP Snacks subsidiary produces a
  range of packet snack brands including Hula
  Hoops, Meanies, Skips, McCoys, Frisps, Mini
  Cheddars, Brannigan's, Royster's, Nik Naks, Space
  Raiders and Phileas Fogg.

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Walkers flavours and vary of crisps

• RANGE OF WALKER CRISPS- there are different
  varies of walkers crisps this includes, walkers
  crisps, walkers light, walkers max, walkers
  baked, and walkers extra crunchy
• FLAVOURS- cheese and onion, ready salted, salt
  vinegar, prawn cocktail, roast chicken, smokey
  bacon, bbq rib and Worcester sauce

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Walkers products

• Benefits- You can purchase different varieties
  such as walkers light or baked which has been
  proved to be healthier than normal walkers. There
  are a varieties of flavours such as cheese and
  onion and ready salted so there are flavours for
  every one. The packaging is recyclable. 
• Weaknesses- some other products of crisps and
  snacks are lowing in salt and fat.

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Walkers products slide 2

• Features- ready salted- only 0.2 grams of sodium
  per pack, which is equivalent to only o.5grams of
  fat. Certain allergens have been removed for
  various different flavours. 
• U.S.P- What is walkers unique selling point? It
  has unique colours as well as a unique logo. It
  is a brand of crisps with the most variety of
  flavours. Many varieties of the actual crisps
  such as walkers crisps, walkers light, walkers
  max, walkers baked, and walkers extra crunchy. 

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My primary research

• http//www.stixy.com/

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Taste test!
9
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AD 1

• http//www.youtube.com/watch?vqKbjMXHMsQc
• This ad was made in the 80s and contains beef
  and onion flavour- first add for beef and onion
• Uses Gary to promote the product- gives the AD a
  football feel.
• Audience any one is either interested in
  football, Gary Lineker fan or even a Walkers fan.

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AD 2

• http//www.youtube.com/watch?vdUn6OaKWiBk
• The use of Lionel Richie-debut and Gary
• New type of Walkers crisp and flavour cheddar
  and sour cream..
• Audience- again anyone. However, people who know
  Lionel Richie may enjoy this AD more

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My Proposal

• My main idea for my Walkers advert is to use a
  stills camera to take photos and create a
  animation advert.
• I will use various different flavours of Walkers
  to show the wide variety of Walkers products.
• My idea was to use the crisps from the packets to
  spell out the word Walkers. Then add in a actor
  eating some of the crisps.
• The end of the add will contain a slogan and
  possibly some sort of graphic.

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My Proposal Slide 2

• Target audience- I believe that this style of
  advert will attract children, teenagers and
  possibly adults to be drawn to the product and
  make them want to purchase it.

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Thank you every one for listening!

• Please give me any sort of comment or feedback!