The Document Company Xerox Hong Kong

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The Document Company XeroxHong Kong

• Presented by
• Janae Sickmeier

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Internship Opportunity

• Summer of 2000, traveled to Hong Kong to complete
  a marketing internship
  
• Opportunity arose through Ohio University

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Xerox

• Provides business solutions and services, from
  printing on demand to strategic consulting and
  training
  

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Xerox Objective

• The executives working at Xerox wanted to promote
  their line of printers, fax machines, copiers,
  etc. to major hotel chains surrounding Hong Kong
  
• Belief thought that top executives traveling
  the world should have access to machines such as
  printers and fax machines

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Xerox Objective Continued

• Believed that convenience of fax machines and
  printers to top executives would benefit the
  hotels by increasing sales.

• Why?
• Offers convenience to customers
• comfort
• can increase rate of room

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Xerox product
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Placement

• In all executive suites, so that business
  travelers would not have to leave their rooms

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Some facts about the Asian Market

• Japan, India, and China are already the third,
  fourth, and fifth largest economies in the
  world.
  
• Asias emerging markets are unique and changing
  the economic facts of the world economy
  
• one trillion dollars will be invested in
  projects, upgrades, industries services in the
  next 4 to 6 years.

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What was my job?

• cold call the 50 or so major hotel chains and
  tell them that Xerox wanted to inform them of our
  new product promotions.
  
• Obtain the hotel manager and executive
  housekeepers name so that Xerox was able to
  personalize the information.

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Major Hotel Chains

• Bishop Lei International House
• Century Harbour Hotel
• The Charterhouse Hotel
• City Garden Hotel Hong Kong

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Incentive

• If a hotel chain purchased a certain amount of
  printers, fax machines, etc. Then there would be
  a percent discount on bulk purchases.
  
• Also, better customer service and establish long
  term relations with return clients.

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Follow up

• As of right now, Xerox has probably sent out the
  information to the hotel chains and negotiating
  with the hotels
  
• Was unable to contact Xerox

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New promotions for the web

• WorkCentre Fax Promotion When you buy a
  WorkCentre PRO on line from Xerox you can save up
  to 150.
  
• M-Series Printer Software Bonus Offer Choose two
  popular software titles for only 5.95 with the
  purchase of either the M750 or M760 inkjet color
  printer. Xerox inkjet media kit (19.95 value)
  included with software for a limited time.

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New Promotions continued

• Summer Rebate and Sweepstakes Receive a 25 or
  50 mail-in rebate depending on which product
  purchased. Rebates are valid on qualifying
  products purchased between July 1 and September
  30, 2000. Rebates must be postmarked by October
  30 and received by November 15, 2000 Sweepstakes
  ends October 30, 2000.

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