source O2

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source O2

• O2s 3rd Party Developer Programme

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Overview of source O2

• source O2 is the developer programme of O2 UK ,
  it is Europes No1 Mobile developer programme
  with over 17,000 members
  
• source O2s core objective is to get developers
  products to market with O2, as efficiently and
  effectively as possible.
  
• Together with programme partners, source O2 aims
  to bring to developers all the information and
  tools that they may require to develop
  applications.
• Developers are able to submit, test and deploy
  their application within O2.
  
• Through source O2 events developers are able to
  network and meet O2 staff and industry experts
  who may be able to help them deliver unique and
  compelling applications.
• Through the sourceO2 website developers can
  access information about O2 technologies and
  networks, information on source O2 events and
  workshops, developer news, and most importantly
  how to work with O2 to reach O2 UKs17.75 million
  customers.

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mmO2 - Background

• mmO2 plc is a leading provider of mobile
  communications services, branded as O2, in
  Europe, with nearly 21 million customers.
  
• The company operates in three main countries
  the UK, Germany and Ireland and in the Isle of
  Man (Manx Telecom).
  
• In addition mmO2 operates O2 Airwave ( an
  advanced, digital emergency communications
  service) and a leading Mobile Internet portal
  business.
• mmO2 was the first company in the world to launch
  and rollout a commercial GPRS (or 2.5G) service
  and is already rolling out 3G services in Germany
  and Ireland
• Combined group turnover for the year ending 31
  March 2004 reached 5.646 billion, up 22 from
  the preceding year.
  
• Data represented 20.9 of the total service
  revenues in the quarter ending 30 June 2004.
  

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Why data? - O2 revenue growth driven by data
services
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24
37
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6
10
78
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Year on year growth in data revenue

Year on year growth in voice revenue
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Overview of source O2 Role
Facilitate introduction and provide feedback to O2
source O2 Create Order
2-way process
Developers
O2 Business
Partners, VCs, Gov, EU, Uni, Standards Organ
isations
Mobile Alliance
Provide Information and Tools
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Membership Hierarchy and Channels
Strategic Partners
Channels
Business applications and solutions
i-mode
Consumer Applications
Enablers
Premium Developers
Registered Developers
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Strategic Partners

• These are vendors of technologies, solutions,
  applications or services that the management of
  O2 regards critical for the success of O2
  
• Established companies that are leaders in their
  field with proven products
  
• Likely to have had some history of working with
  O2
  
• Membership criteria based on selection process
  for each type of partnership

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i-mode Channel New

• To help drive the development of unofficial
  i-mode content and applications source O2 will
  be creating a dedicated i-mode section with the
  aim of informing existing and new potential
  members on O2s i-mode initiative.

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Consumer and Business Distribution Channels

• Consumer (currently Revolution) a distribution
  channel developers of consumer applications
  
• Business for developers of business
  applications and solutions

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Premium Members New

• For developers that require additional resources
  from O2
  
• Members will be required to pay an annual
  subscription fee - based on the number of seats
  
  
• Members will receive additional benefits not
  available to registered members

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Dedicated Content Sections

• The source O2 website provides detailed
  information on O2 platforms, technologies,
  devices and markets.
  
• To meet the demands of members new sections will
  be created to include
  
• 3G - Network and Devices
• Devices
• Games and Entertainment applications
• Business Applications
• i-mode
• Working O2 including information on reseller
  opportunities
  

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Collaboration with Complimentary Developer
Programmes

• source O2 is committed to working with Developer
  Programmes of Device and OS vendors
  
• This will help source O2 members
• Source technical information, development tools
  and support for particular handsets or OS
  
• Gain additional exposure through partners
  marketing activity
  
• Participate at partner events

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Acceptance Criteria , Testing and Certification

• To help ensure that there is no wastage of
  resources before applications are submitted
  
• Developers will be made aware what the the
  selection criteria is.
  
• Each O2 product team will publish a product
  requirements checklist on the source O2 website,
  enabling developers to compare their application
  before submitting it

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Community Features/ Content some currently in
development

• FAQs - answers to Frequently Asked Questions
• Tools and Resources - SDKs, Emulators, Phone
  Specifications, Style Guides, White Papers and
  other technical documents
  
• Networking A facility on the source O2 site to
  to facilitate networking between developers
  
• Industry Events- As on the existing website this
  area needs to be expanded and relevant O2 staff
  need to be informed as appropriate
  
• Application Repository - To allow developers to
  share their applications with members of the
  source O2 community
  
• Market Opportunity A section to help developers
  build their own business cases using the latest
  industry research reports on the mobile data
  market.
• Wireless Technology News News on the latest
  developments in Wireless Technology
  

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Events

• Annual Developers Forum featuring keynote
  speakers both from O2 as well as programme
  partners including Microsoft .
  
• Single topic workshops and seminars
• Some may be run in association with other
  source O2 programme Partners Developer
  Programmes
  
• We are considering hosting these events
  regionally we recognise that not all developers
  are able to attend events in London or Thames
  Valley
• We will encourage and facilitate developers to
  meet on regularly on an informal basis

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BIG BETS for next 12 months

• Which application areas the product managers at
  O2 see growing
  
• Lifestyle
• Email
• Gambling
• Games
• Sport
• Business Applications

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More Information on source O2

• Please visit our website at
• www.sourceo2.com
• Or contact us at
• Info_at_sourceo2.com

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Thank you