MFour’s Replacing Recall Surveys and using In The Moment Surveys

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Replacing Recall Surveys With In the Moment
Surveys
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Recall Surveys vs. Point of Emotion Surveys

• Recall Surveys Surveys taken by the consumer
  sometime after the contact experience asking the
  consumer to remember specific events and emotions
  outside of the original context that they
  occurred within.
• Point of Emotion Surveys Surveys taken by
  consumers during or directly after the contact
  experience, when thoughts and emotions are
  clearest and strongest.

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What is Recall Bias?

• Refers to the skewing of data that occurs the
  further that a respondent gets from the actual
  events.
• Factors involved in Recall Bias
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• Inaccuracy of memory
• Differing emotional states
• Interference of media and peers

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Avoiding Recall Bias

• Framing questions effectively, using control
  groups, and considering pre-event data can be
  helpful in reducing recall bias.
• Gathering data as close to the event as possible
  is the most effective way to reduce or recall
  bias.
• Gathering data as the event is occurring is the
  only sure way to eliminate recall bias entirely.

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Surveys On The Go

• App for mobile devices allowing consumers to give
  feedback before, during, and after the point of
  decision.
• Offers in the moment data from consumers without
  requiring a transaction, allowing access to
  extremely valuable information about
  non-purchasing potential customers.
• Reduces or Eliminates Recall Bias Entirely.

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ContactUs
Mobile research is opening the door to consumer
insights never before thought possible and Mfour
exists to help you uncover them. We design the
best platform, recruit the best panelists and
deliver the highest-quality mobile market
research in the world. Available for Droid and
Apple smartphones and tablets, our Surveys on the
Go app was designed by researchers and programmed
by a team of the most talented in-house
developers around, which is why Surveys On The Go
is the most downloaded, highest-rated and
technologically advanced native application in
the mobile research market. Email Here or visit
us at httpwww.mfour.com.