The Legacy of the Lunchbox

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The Legacy of the Lunchbox

• Renae Motte

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Late 1800s

• The original lunchbox was actually called a
  lunch pail. It was a heavy-duty metal pail
  used to carry and protect the noon meal for
  working men.

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1880s

• Young school children began the lunch pail
  trend, by using old colorful tin boxes from
  biscuits and cookies to carry their lunches to
  school.

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1902

• The first childrens lunchbox was manufactured in
  1902. It was shaped like a picnic basket, and
  had pictures of playing children lithographed on
  the sides.

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1935-1950

• After WWII, the Aladdin company
• began to mass produce decaled
• lunchboxes for school children.

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Competition in 1953

• The Thermos company then entered the
  competition making their lunchboxes more
  attractive, by placing brightly colored
  lithographs on every side of the box, instead of
  just a decal on the front.

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1957 NOvelty

• To lower costs the Aladdin company created domed
  boxes. They hoped the new shape would increase
  sales.

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1962

• Next came the vinyl lunchbox.
• However, the lack of style and
• Durability quickly made these
• lunchboxes unpopular, and
• sales plummeted.

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1972

• Companies began to produce plastic lunch boxes.
  Once again their efforts failed, and the decline
  in the production of lunch boxes continued. By
  the mid-90s, only one manufacturer remained.

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1998-present

• With a push toward healthy eating in America, the
  popularity of lunchboxes has increased. The
  designs are more contemporary and innovative than
  ever.

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Bibliography

• http//inventors.about.com/library/inventors/bllun
  chbox.htm
•  
• http//www.wholepop.com/features/lunchboxes/index.
  htm
•  
• http//www.geocities.com/Area51/Hollow/4131/histor
  y.html
•  
• http//wendislunchboxes.com/cgi-bin/store3.cgi
•  
• http//www.lunchboxpad.com/home/history/boxstory/t
  imeline/index.shtml
•