The Big Arctic Five: Visit Greenland is retargeting the global market through social media

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The Big Arctic Five Visit Greenland is
retargeting the global market through social media
1888 Press Release - Glide over snow and ice
through majestic landscapes on Dogsled, watch the
Northern Lights dance overhead, and feel the
immense power and beauty of the Ice Sheet. Have
an amazing and unforgettable Whale Watching
experience and meet the Pioneering People of
Greenland. The Big Arctic Five has already
pervaded everything Visit Greenland works for,
but has yet to achieve the full penetration of
the global market. They are now seeking to
increase the awareness of, what Visit Greenland
themselves call, a unique country, through social
media combined with a focus on beautiful visual
portrayals of the country's possibilities. The
Big Arctic Five campaign Inspiration and
retargeting The five elements the campaign
accentuates are Whales - Dog Sledding - Northern
Lights - Ice Snow and Pioneering People. The
Big Arctic Five campaign was first launched in
2012 and was inspired by the name Africa's Big
Five. It differentiates itself from this concept,
by actively identifying the five most popular
experiences of Greenland, and bringing them to
the forefront of the campaign as attractors. The
goal is to position Greenland in its most pure
form, as one of the worlds greatest adventure
destinations. Ella Grødem, spokesperson of
Visit Greenland, http//www.greenland.com, says
about the campaign "The goal has been to
simplify the branding message, but at the same
time, using powerful elements to capture the
essence of Greenland. In these five elements we
believe, that we have found a perfect match in
telling an authentic and inspiring story of both
the Greenlandic nature, culture and people."
and she continues
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"We also believe that the next step for us, is to
step up our efforts on social media, and in a
more focused manner, provide the adventurers
worldwide with inspirational imagery of The Big
Arctic Five and the valuable content they
seek." It all begins the 8th of October The Big
Arctic Five is an ongoing campaign that has
developed into more than just a branding
strategy. For Visit Greenland it is now about
informing the global scene about the greatness of
Greenland. A step in this direction will be to
retarget The Big Arctic Five campaign, by kick
starting a three week long campaign on the 8th of
October, 2013 with the presentation of a Facebook
competition. Participants can win a trip for two,
worth approximately 5000 / 6750, and go see 4
out of the 5 amazing Big Arctic Five experiences.
In order to get the chance to win the trip, the
participants has to - in an inspirational way,
describe why they would love to visit
Greenland. The campaign is targeted at The
United States, Canada and English and German
speaking countries in Europe and the primary
media used is Facebook. See the campaign and
competition on https//www.facebook.com/ilovegree
nland?skapp_510897775671313app_data