The Benefits of Social Media Marketing

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How To Benefit from Mobile App?
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• There are several challenges that mobile app
  developers face today. To start with,
  app discovery itself is broken.
• Current app stores lack the robustness that
  Google brings to web content discovery. They also
  lack the design-for-discoverability mindset that
  SEO encourages. 

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• First use is often a poorly understood topic
  among developers but it essentially boils down to
  this A users ?rst time with the app is
  different from his 3rd visit, which is different
  from his 10th visit.

• An app essentially needs to treat a user like a
  good teacher would treat a student, easing her
  gradually through on-boarding to gradually
  increasing levels of proficiency. Apps that fail
  to do that get abandoned.

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• The focus on ?rst use has always been important
  but its uniquely challenging for mobile apps.
  Mobile apps have a lot less on-screen real estate
  to play with and thrive on a minimalistic UI
  design. Providing multiple educational hooks can
  clutter the small screen

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Finally, marketing strategies need to be
sustainable. PR and advertising are obvious
ways to build awareness but awareness creation
works best when it is a natural consequence
of app usage work ?ow, much like Instagrams
photos being shared on Facebook.