Mistakes Watch Makers make While Pricing Repairs

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Mistakes Watch Makers make While Pricing
Repairs

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Why do mistakes happen ?

• We are all human and we try to perceive what
  other will think and we try to make our decision
  on that person before we actually come to know
  him. So with so much perceive Thought That clouds
  our judgment we often make mistakes about others.
  So I have judged The mistakes and noted them from
  9 1.

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Mistake - 9

• Not Offering your customers rush or express
  service.

Your customers want the convenience of
while-you-wait service or similarly fast service.
Many jewelers keep a price that has an additional
column for Express Service, and they charge
about 50 percent higher to do any repair within
24 hours at the longest. And about 40 percent of
the customers that are offered an express or
rush service take advantage of it! Another thing
to consider is that this particular service
generally generates the least customer complaints
as well.
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Mistake - 8

• Not telling the customer about your warranty.

Even if you havent written it down anywhere or
dont think about it very often, you do warranty
your workmanship. Consider this, if a customer
had you repair something for them, and something
you fixed goofed up and they brought it back to
you, you would fix for them free of charge
without ever having mentioned that before. Thats
because you are a craftsman and you are proud of
the work you do, even if you dont talk about
guaranteeing it.
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Mistake - 7

• Not telling the customer about all the things
  that need to be fixed.

Your customers want the convenience of
while-you-wait service or similarly fast service.
Many jewelers keep a price that has an additional
column for Express Service, and they charge
about 50 percent higher to do any repair within
24 hours at the longest. And about 40 percent of
the customers that are offered an express or
rush service take advantage of it! Another thing
to consider is that this particular service
generally generates the least customer complaints
as well.
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Mistake - 6

• Prejudging what a customer will be willing to pay
  for a repair.

Maybe someone just brought in a fairly
inexpensive quartz watch that is broken. You look
at it and realize that it will cost at least
twice what the watch cost originally. Fearing
that youll lose their patronage you quote the
price lower than it will actually cost you in
time, labor and parts. It is not your place to
decide what a customer will or will not be
willing to spend to repair their watch.
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Mistake - 5

• Calling the customer back later with an estimate.

No matter what the repair is, always quote your
price up front. First of all, unless you cant be
sure what the problem actually is with the watch
until you start working on it, there really isnt
a good reason to wait to give your customer a
price. And secondly, while the customer is in
your shop, their watch is paramount in their
minds as soon as they leave they may start to
lose their enthusiasm for fixing the watch.
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Mistake - 4

• Estimating the repair costs too low.

On the surface a repair may look simple and
straightforward, but once you start working on
the watch you realize that there is a lot more
involved than you had anticipated. When
estimating your costs for things that can be
variable, be sure to take into account all the
things that might affect the cost of the repair
and estimate on the high end. You can always tell
the customer that their repair was less expensive
than expected when they come to pick it up again
and give them a refund if necessary.
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Mistake - 3

• Not explaining to your other employees how
  repairs are actually priced OR Making up prices
  on the spot

If you work with one or more people, maybe they
deal with the customers while youre working on
watches, it is important to spend the time
training them to evaluate watches that are coming
in for repair so that they can accurately quote
prices to a customer. Theres nothing worse than
having to tell the customer they owe more money
when they come to pick up their watch later
because someone quoted the wrong price initially.
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Mistake - 2

• Just speaking the price orally.

Theres a common fact in psychology People are
apprehensive about what they hear, and believe
what they see. If you just tell a customer a
price and they think it is too expensive, they
may be tempted to haggle over costs with you.
This is okay if you stay firm, but if you give
in, you set a bad precedent of undervaluing your
time and your work. If you have all prices
written down in one place, you can refer to the
particular repair they request and quote a price
to them. This gives you the power to stand by
your work and the cost of a repair without making
customers feel like they are being ripped off.
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Mistake - 1

• Assuming that customers are price sensitive to
  repair work like they are to new products.

Your customers come to you because they trust
you. They also bring their watches in to be
repaired because they genuinely like them and
want them to work again. Look at it this way
Many people who look at jewelry in a jewelry
store do not end up buying anything because
quality is expensive, but 90 percent of people
who come to have something repaired end up paying
to have that item repaired, no matter how much it
costs. You should trust that no matter how
expensive a repair may be, if the watch is worth
more to them than the cost of the repair, they
will pay to have it repaired.
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