YOU WONT DO IT PATRIOT HARD CIDER

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YOU WONT DO ITPATRIOT HARD CIDER
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The Idea

• Dreaming about owning our own brewery
• Discussing what it would be like and how we would
  do it
• The idea of reopening the Worcester Brewing
  Company and creating a working class beer
• The dream of Blue Collared Beer is born

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Idea

• Entrepreneurship Minor is offered for the first
  time at Clark
• Capstone project to launch a brewery is
  commissioned
• An informal (friends at different schools) team
  is organized
• After much market research we decide to exploit
  the Hard Cider market

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Historical Timeline

• Hard cider was the national drink from the time
  the Pilgrims first landed and planted apple trees
• Beer replaced hard cider as the national drink in
  the 1840s
• Hard cider disappeared from America
• Hard cider remains a favorite draught beverage at
  most British pubs and is still consumed in large
  quantities in Canada, Australia, and its country
  of origin, France.

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Production

• Purchased a home brewing kit for 100
• Purchased 5 gallons of cider from local orchard
• Followed a traditional recipe for hard cider
• Bottled 1.5 months later

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Marketing

• We predict our success will stem from our
  innovative marketing campaign
• Market to the American Public
• Creative use of mind catching slogans pulling our
  national sense of patriotism

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Process

• The project was launched with an enormous amount
  of excitement
• Success of the first brew
• Innovative marketing scheme
• The fear of actually being able to do business
  with a distributor
• Talked to a distributor and realized that with
  the right connections it wouldnt be so difficult

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Sleepless nights

• How are we going to expand production??
• - New or recycled equipment
• Where are we going to get our funding??
• - Venture, credit, family, savings
• Are we being realistic??
• Self doubtCan we do this??
• - Whenever I think this I discover something new
  that pushes me further

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NOW/FUTURE

• Finishing up school
• Securing a job (Industry related or other)
• Working at least a few years towards saving
  capital to invest in the brewery
• Or bootstrapping it, and see where it takes us