So You Think Youre Creative

1
So You ThinkYoure Creative?

• Making the Sale
• Tara Grey Coste
• Daniel Reuster
• ACA 2006

2
Overview

• Excellent ideas that bombed
• Great creative sales jobs
• Resources to help you develop ideas effectively
• Plan to help you sell your ideas more
  successfully

3
Excellent Idea -- Pitch Bombed

• Disneys America

4
Lesson One

• Know who ALL your stakeholders are.

5
Excellent Idea -- Pitch Bombed

• New Coke

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Lesson Two

• Make sure the data you use to build your pitch
  accurately reflects the product GAP.

7
Great Creative Sales Job

• Apples PC

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Lesson Three

• Sell VALUES not product features.

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Great Creative Sales Job

• Disneys Animal Kingdom

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Lesson Four

• Make em FEEL it.

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Resources for Developing Ideas

• What resources can you bring to bear to help you
  accurately assess your target environment?

12
Sell Your Ideas More Successfully

• Who are your stakeholders?
• How will the product be used?
• What do your stakeholders value?
• How can you convince them that your product is a
  solution to a problem they might not even know
  they had?

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So You ThinkYoure Creative?

• Tara Grey Coste, Ph.D.
• Leadership and Organizational Studies
• University of Southern Maine
• Daniel Reuster, Ph.D.
• Electromagnetics
• Spectra Research