Fashion

1
Fashion Beauty
2
Role for Advertising Impressions created by ads
Fashion
Laura Ashley
Debenhams (ad borrowed from supplement)
Sainsburys
Matalan
Debenhams - Men
3
Action taken after seeing Ad Fashion
4
Millward Brown Involvement diagnostics fashion

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
5
Role for Advertising Impressions created by ads
Cosmetics Toiletries
6
Action taken after seeing Ad Cosmetics
Toiletries
7
Millward Brown Involvement diagnostics
Cosmetics toiletries

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
8
Role for Advertising Impressions created by ads
Cosmetics toiletries
9
Action taken after seeing ads - Cosmetics
toiletries
10
Millward Brown Involvement diagnostics
Cosmetics toiletries

5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull