Geen diatitel

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Sport(management) Higher Education
Presentator Adri Broeke Associate professor
Sportmanagement 6th ENAS (European Network of
Academic Sportsservices) Conference 6-9 november
2003 Groningen The Netherlands www.professioneel-
sportmanagement.nl
HANZE INSTITUUT SPORTSTUDIES
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Introduction
I Sport(management) in a changing society II
Towards a new paradigm in HE III
HE-sportcenters and societal entrepreneurship
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Part oneChange of values
Industrial society Post Industrial
society Discipline Freedom Obedience Self
realisation Loyality Individiuality Subordinatio
n Emancipation Career Quality of
life Status Leisure orientation Protestant
ethics Hedonism Eisenhower Berlusconi Doris
Day DJ Tiësto
(Inglehart)
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- MISSION DRIVEN -
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- MONEY DRIVEN -
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Development SM
Administrator
Manager new style

• sportperformance
• programmed script
• focus on sporters
• planning coordination
• of activities
• attain appreciation
• from participants

• businessperformance
• conduct of business
• focus on customers
• production marketing
• of services
• create surplus value
• for stakeholders

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Summary part one
Collective
Pre conditional values based on industrial
beliefsystem
Development values based on Post industrial
lifestyles
Discipline
Freedom
Individuality
Consequences for Academic Sport Services?
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Part twoEnvironmental developments and Higher
Eduation
Internationalization (Interdependence) Individual
ization (Me and my demands) Informatization
(internet / intranet)
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Paradigms Higher Education
Transmission of Knowledge in stock
Production of Knowledge in flow

• instruction
• class of students
• learning (academic) profession

• construction
• community of practice
• learning during professisonal work

• Discipline based
• content
• IT as substitute

• Competence based
• experience
• Virtual learning

• Mass-individualization
• Knowledge society

• Standardisation
• Industrial society

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Prospective HE competences

• Taking responsibilities
• Planning coordinating and organizing
• Working in a team
• Getting personal involved
• Delivering community service
• Appriciation of different points of view
• Showing entrepreneurship
• Solving real life problems

Chances for sports centers?
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Summary part two
Components to steer the strategic line for
HE Mass individualization Competence based
learning Social responsibility Community service

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Part three Sportscenters between market and
state
PPP
Responsiveness state enterprise

Corporate responsibility
Public entrepreneurship
Public aims
Commercial aims
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Towards a mission drivenSocietal enterprise
Aims Societal ROI in public
domain Products/ Portfolio private and
services public services Financial
sources civil society, comercial
sponsoring and governemental
subsidizing Autonomy juridical, economical
and governable Societal external focus,
mission entrepreneurship driven, new business
planning stakeholdersmanagement
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Aims Societal Sportenterprise
Athletes Students/lectures Director / MT
Sporting Community Optimalize performance spor
t service Sportinfrastr local
community Fitness / health Sports- developme
nt projects School of
values Bonding Bridging social
comptences various various participants
participants
Sporting Capital
Social Capital
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Distinctive competences professional management
sports service center
I) General management qualities II) Domain of
sport expertise III) Specific organizational
behavior
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Component I management qualities

• To have the disposal of the basic competences of
  the so-called manager new style
• Is able to direct design and to develop the core
  competences of a sportorganization

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Component II Sport specific expertise

• To have the fundamental experiences with the
  internal goods of the sportpractice(s)
• Is able to explore, to communicate and to
  exploit the values of sport

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Component III Specific organization skills

• To behave as a societal entrepreneur in relation
  with internal and external stakeholders in
  accordance to the public identity of the specific
  sportorganization
• Is able to design, produce and sell (new) sport
  services with added value(s) for the (local)
  community

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