Reaching Out to a World in Motion:

1

• Reaching Out to a World in Motion
• The Evolution of SCECs
• Communication, Education and Outreach Programs
• By
• SCEC Director for Outreach
• Jill Andrews
• For the SCEC Annual Meeting
• September 2000

2
The First Decade

• Program Plans
• Mission
• Community
• Partners
• Audiences
• Products
• Sample Projects

3
The CEO PROGRAM PLAN was Developed on the Basis
of Two-Way Communication and in Concert with our
Partners and Audiences

• Lessons Learned
• Application requires interpretation of results.
• Scientific knowledge is primarily determined by
  the research community, but issues related to
  public concern (e.g., hazard awareness, public
  safety, mitigation efforts) and end user
  requirements (i.e., user friendly products) are
  critical to facilitating application of that
  knowledge.
• Successful communication requires shared
  responsibility.

4
The SCEC CEO Mission

• To increase earthquake awareness and knowledge
  so that people take actions that improve safety
  and reduce loss.

5
WE REPRESENT THE SCEC COMMUNITY OF RESEARCHERS

• 150 leading earthquake scientists
• 250 other researchers, post-docs and students
• 30 academic institutions
• 50 partner organizations worldwide

A successful outreach effort requires
programmatic flexibility and responsiveness to
change
6
Products and Mechanismsfor Dissemination (p. 23,
Proceedings) (Pp. 20-38, Proceedings, lists
current activities / descriptions)
Dissemination Mechanisms Workshops/Seminars Short
Courses Web Pages Education Modules Partnerships M
ailings/E-mail Lists Exhibits Curriculum
Development Speakers Bureau Press
Conferences Internships Field Trips
Evaluation / Follow Through Mechanisms (Our
activities as well as those of our partners which
are based on our products) Workshops Short
Courses Surveys Social Science Studies Policies
Enacted Partnerships
SCEC Science (Results and Processes)
7
Partners in Academia
National 25 Agencies / Organizations
including US Geological Survey, MCEER, and MAE
International 15 Institutions / Organizations
including IRIS, EERI Countries include Canada,
Mexico, France, Greece, Italy, China, Japan, New
Zealand, Turkey
State 20 Institutions / Organizations including
SCEC core institutions / affiliates, PEER and
CUREe
Partners in Government
Local (679) Cities and Counties of southern
California Building Officials Emergency Planners
Responders Urban Planners Public Utilities
(water, power)
State (230) CA Div Mines Geology CA OES CA
Seismic Safety Commission CALTRANS WSSPC NV
Bureau Mines Geology
Federal (328) NSF US Geological Survey FEMA /
NEP National Labs NASA/ JPL Livermore Los
Alamos
8
Partners in Industry (Profit, Non-profit)
Nonprofit (150) Insurance Education Associations
IEA, CAIP, CEA, IBHS Engineering SEAOSC, EERI,
ASCE Emergency Planners/Responders Red Cross,
BICEPP, ACP
Private/For-profit (2550) Insurers
Reinsurers Risk Analysis Consultants Design,
Engineering Consultants Geotechnical
Consultants Planners Media Organizations
Partners in Education (1,000)
SCEC Community of Researchers, Students USGS
Civic presentations web-based curricula K-12
products PEER interns CUREe Woodframe Project,
Engineering/Science Symposia, HAZUS, E-3
Project California K12 Alliance education modules
creation and review
IRIS E-3 Project, middle school education modules
support DLESE E-3 Project, digital libraries
community involvement Museums earth science /
earthquake exhibits, docent training, educational
curricula, hands-on activities, field trips LACOE
earth science curricula Red Cross earth science
curricula IBHS Seismic Sleuths video AGU, FEMA
Seismic Sleuths curriculum revisions
9
SCEC Audiences
Participants Database, Audiences 1995 0
2000 7500 and growing
10
Whats Next?The First Decade Weaving SCEC CEO
into the Highlights Document and Future Proposals

• Southern California as a Natural Laboratory
• The Landers Story
• The LA Basin Story
• Data Collection, Synthesis, and Products
• Hazard Estimation
• Fault System Behavior
• Communication, Education and Outreach

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Looking Ahead, We Are... Exploring opportunities
for closer collaboration and joint activities
with our partners to minimize duplication,
leverage resources and enhance each others
outreach efforts.

• With USGS Work together to provide information
  and resources to the media and the general
  public, such as
• A USGS/SCEC revision and re-release of Putting
  Down Roots in Earthquake Country
• Co-production of web pages, information sheets,
  news articles via INSTANeT News Service
• Cooperative agreements for pre- and post-eq plans
  and response
• Cooperative support for SCEC CEO RMOSR and USGS
  speaker series
• Co-production of K-12 educational materials,
  fault guides, museum exhibits and other
  education-related projects

• With USGS, NSF, NASA/JPL and others continue
  joint CEO activities related to large-scale
  scientific projects based on our experience with
  LARSE I and II and SCIGN
• Regional Earthquake Likelihood Models
• Plate Boundary Observatory
• USArray
• EarthScope

12
With USGS, NSF, FEMA, IRIS, PEER, CUREe and other
information providers Web Services, Digital
Products
www.scec.org 10,000 Visitors/week (three-fold
increase since INSTANeT)

• Electronic Encyclopedia of Earthquakes (E3)
• Funded by NSF.
• Partners are SCEC, CUREe, IRIS.
• Objective is to synthesize earthquake data and
  explanatory information and provide broad access
  via the WWW in context of Digital Library for
  Earth Systems Education (DLESE). Pilot may be
  expanded with future DLESE funding.

www.scecdc.scec.org 250,000 Visitors/week
www.eqnet.org

• Funded by NSF, FEMA
• Managed by SCEC, MCEER. Partners include PEER,
  CUREe, MAE, EERI, NHRAIC.
• Features hundreds of links with all
  earthquake-related organizations.

13
With State and Local Governments For Risk
Managers, Building Officials, Planners
Workshops, Shortcourses using GIS and New Risk
Management Tools Such as HAZUS
With USGS, CDMG, WSSPC For Insurers, Bankers

• Latest earthquake research results
• How to use public hazard maps

• Interpretation of maps and software for damage /
  loss estimation
• How and why the maps came into existence
• How are Zones of Deformation depicted
• Collection of input on usefulness of these
  tools and similar tools, such as HAZUS
• Insurance policy and earthquakes

Using our expertise in workshop development and
facilitation, we
can move toward greater use and understanding of
loss estimation tools such as FEMAs HAZUS. FEMA
and the OES have promised support for a SCEC-
based Southern California HAZUS Users Group
(based on successful BAHUG).
Partners would be USGS, CDMG, Army Corps of
Engineers, Cities and Counties of Los Angeles and
Corporations with large, vulnerable facilities.
14
HAZUS (Hazards US) A Proposal to Create a
Southern California HAZUS Users Group

• Using our expertise in workshop development and
  facilitation, we can move toward greater use and
  understanding of loss estimation tools such as
  FEMAs HAZUS.
• FEMA and the OES have promised support for a
  SCEC-based Southern California HAZUS Users Group
  (based on successful BAHUG).
• Our partners would be USGS, CDMG, Army Corps of
  Engineers, Cities and Counties of Los Angeles and
  Corporations with large, vulnerable facilities.

• FEMA Report
• Fifty percent of the expected average dollar loss
  caused by earthquakes in the U.S. is due to
  extreme earthquake-related risk (potential loss
  due to casualties, building and infrastructure
  damage, business disruption, etc.) in southern
  California.
• Twenty-five percent of the risk is in Los Angeles
  County alone.
• Despite these facts, no southern California GIS
  laboratory, training facility and HAZUS user
  group exists.

15
HAZUS (Hazards US) A Southern California HAZUS
Users Group

• Sample Projects
• Conduct and facilitate training workshops for
  scientists and technical professionals
• Collaborate on product development, technical
  reports, databases
• Co-produce maps and scenarios
• Coordinate with BAHUG on policy and
  implementation issues
• Results
• We can improve earth science inputs used by HAZUS
  to calculate ground shaking
• We can foster implementation through facilitating
  a Southern California HAZUS Users Group
• We can assist citizens and local governments in
  preparedness response.

16
Future Funding Opportunities

• Get involved with the risk management community
  Begin by forming a southern Calilfornia HAZUS
  users group to serve local governments,
  industry, and planning and response agencies with
  improved scenarios, training and products.
• FEMA 100,000 / year
• OES 85,000 / year (cost sharing 2 employees)

• After the next damaging earthquake Have a
  proposal ready for FEMA and the State of
  California.

• Seek support from private corporations,
  foundations.
• Expand partnerships to leverage existing funds.

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Beyond CEO

• Scientists, students and others are involved in
  other communication, education, and outreach
  activities.
• Efforts and contributions should be acknowledged
  as an integral part of SCEC outreach.
• SCEC CEO welcomes contributions by the SCEC
  community. We need this information for a new
  proposal - please let us know about your
  activities!
• Joint USGS-SCEC CEO Awards will be distributed
  once per year (tomorrow!)

18
Conclusion

• This presentation does not represent the depth
  or magnitude of the programs in place - visit our
  posters and talk to us about our other projects.
• Let us know what YOU can contribute to the SCEC
  CEO Highlights.
• Let us know what YOU can contribute to the SCEC
  CEO Highlights.
• Let us know what YOU can do to participate in
  future CEO activities.