Wataniya Telecom Maldives presented by Mark Hanna CEO

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Wataniya Telecom Maldivespresented by Mark
Hanna CEO

• December 13th, 2005
• SATRC, Bandos, Maldives

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Who are we?

• Wataniya Telecom was launched in Kuwait December
  1999
  
• November 2002, Wataniya initiated its investment
  portfolio outside Kuwait and invested in 50 of
  Orascom Telecom Tunisia to form Tunisiana
  
• December 2003, awarded the licence in Algerias
  to become the countrys newest GSM network
  operator
  
• December 2003, Iraqs Coalitional Provisional
  Authority awarded Wataniya Telecom, the license
  to operate in Northern Iraq
  
• July 2004 Wataniya International was established
  with a mandate to drive the pursuit of regional
  and global expansion opportunities, as well as to
  build and leverage technical, financial and
  commercial synergies within the Wataniya Telecom
  group of companies
• February 2005, the Telecommunications Authority
  of Maldives (TAM) announced that Wataniya Telecom
  was awarded the license to provide mobile
  telephony services for the Maldives Republic
• July 2005, Wataniya announced the launch of Bravo
  Saudi Arabia

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Wataniya International Subsidiaries
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Achievements against the odds

• Wataniya delivered in rapidly deploying a state
  of the art network, under very difficult
  environmental conditions
  
• Network built by hand in record time
  extraordinary and unique logistical conditions
  Maldives topography
  
• Support provided by Wataniya International
  experience proved critical to the success of the
  launch phase
  
• Expert teams and Wataniya International
  consultants initiated the operation
  
• 3G GPRS/EDGE Network
• Soft Switch
• State of the art Call Center, IP, IVR etc
• High end billing system to support multi
  products, promotions and offers

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Achievements the Growth

• Wataniya Telecom won the bid against three
  competitors and went on to launch its services on
  August 1, 2005. Breaking the Maldives 16-year
  telecommunications monopoly
• The launch of Wataniya Telecom Maldives saw a
  leading edge network deployed across the islands
  nation with high speed Internet access and MMS
  services available from launch
• Wataniya Maldives focuses on the Maldivian
  Community to bring intelligence and expertise to
  the market, The company generates employment and
  benefits the people
• Wataniya uses leading edge technology and
  management expertise to drive strong, consistent
  market growth
  
• The company develops strong competitive offerings
  and drives demand for its services

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Achievements the Challenge

• Mobile operation in the Maldives proves to be a
  unique challenge
  
• Established a network capable of connecting the
  widespread group of inhabited islands and offer
  highly efficient mobile services
  
• Wataniya competitive offers and multimedia
  services are new to the Maldives with a 3G
  network in the capital Male, and network-wide
  EDGE high speed mobile Internet access,
  multimedia messaging, push to talk and
  international roaming
• After just four months in commercial operation in
  the Maldives, Wataniya Telecom is meeting its
  goal of providing world class, innovative
  communication products and services to both the
  people of the Maldives and the tourists that
  contribute a major part to the countrys economy
• 52,000 people have put their trust in Wataniya
  and rising

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Achievements the Human Power

• Wataniya sound investments and strong financial
  capabilities contribute to the national economic
  growth of each country where it has operations
  
• The company has consistently built a human
  resources structure based on employing country
  nationals in order to enhance local productivity
  and knowledge
• Created direct and indirect employment
• Jobs to over 250 individuals
• Higher more competitive remuneration packages
• Opportunity for overseas training for staff
• Staff exposure to international GSM experience
  derived from expertise coming from multiple GSM
  operators around the globe
  
• Brought to the Market higher expectations and
  standards

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Telecom in Maldives Pre -Wataniya

• One traditional operator covers 73 of the
  population
  
• Limited choice prepaid and postpaid with limited
  range of tariffs, no Corporate/Business offers
  
• Basic products and services
• No Dynamic VAS growth
• Complete Market Monopoly no drive or need to
  improve
  
• Sedate GSM Market
• Not customer focused/oriented, rather revenue and
  profit driven resort coverage completed before
  population
  

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Telecom in Maldives Pre -Wataniya

• The announcement of a second operator triggered a
  chain of reactions in incumbent
  
• GPRS and MMS development
• Provided solution regarding bill payment and
  self care service
  
• Major investment program to expand mobile
  network
  
• Prices reduced dramatically
• Major change in Corporate image
• Improved communication advertising
• Announced major investment

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Benefits of competition

• Wataniyas presence caused the incumbent to come
  out of hibernation and improve because there is
  now a choice after 16 years of monopoly
  
• More investment , Incumbent and New Entrant
• More direct and indirect employment
• Lower communications costs drives economic
  growth
  
• Improving and developing services
• Wider coverage
• Wider products range
• Customer service oriented

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A 2 player market

• Now a consumer market, no longer a supplier
  market
  
• Wataniya has lead by example in pioneering
  innovations, higher standards, and simply all
  around best quality causing incumbent to develop
  
• Considerably lower prices/tariffs
• Wider range of products catering to different
  sectors
  
• Impressive VAS growth and portfolio
• Network enhancement in the islands as well as the
  resorts
  
• Development of the concept of communications,
  advertising, outdoor, etc
  

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Price Comparison by year
Ramazan promotion on price
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Maldives

• Competition is Good!

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Wataniya Telecom Maldives

• Thank you