RECRUITMENT STRATEGIES FOR SUCCESS

1
RECRUITMENT STRATEGIES FOR SUCCESS

• Shrine Membership Seminar
• October 2005

2
4 Steps for Recruitment

• Identify your Recruitment Sources
• Set Goals for your Clubs and Units
• Motivate Clubs, Units and Nobles
• Monitor Recruitment Sources

3
Identify your Recruitment Sources

• Who can you find in your Shrine Center that can
  help with the recruitment of New Members?
• Lodges have the first contacts with prospective
  Shriners. Nobles need to be sincerely involved
  with your area Lodges. Shrine degree teams are a
  great way to keep Nobles involved in Lodge, and
  meet new Masons.
• Divan officers have all been active members of a
  Club or Unit. Go to that Club or Unit and ask the
  members to put 100 into membership for their
  Potentate.
• Check your Shrine petitions to find out which
  Clubs, Units, and Nobles are bringing in New
  Members.

4

• There are Nobles in all our Shrine Centers that
  are committed to Membership and truly enjoy
  introducing men to Masonry and the Shrine.
• 
  
  
  Finding and motivating these Nobles is
  the Key to success. They are generally the 5
  that work in the Lodges, Rites, and our Shrine
  Club and Units.
• Some may live in the outlying jurisdiction of
  the Shrine Center and can spearhead a membership
  drive in their area. When asked by the Potentate
  or Membership Chairman to bring in new members
  they will produce.

5
Set Goals for Clubs and Units

• Set the Goal for your Shrine Center for the year.
  Try to recruit 5 of your Shrine Centers total
  membership each year.
• Use the sample tracking charts in the manual or
  design your own. Goals can be set quarterly,
  yearly, or for Ceremonials.
• Goals can be established for Clubs and Units by
  size and past recruitment record. One easy way
  to set goals is to ask the Club or Unit to bring
  in one New Noble for every 8 members.
• The goals can be given to your Club and Unit
  Membership Chairman at your membership seminar or
  at the first of the year. The goals can also be
  published in your Shrine News and on your Web
  page.
• Prospects can be tracked using the Novice
  Recruitment Tracking Chart in the manual. By
  passing this around at Club and Unit meetings you
  will be able to monitor the progress of your
  prospects through Lodge and into the Shrine.

6
Motivate Clubs, Units and Nobles

• As Membership Chairman, and Officers, we need to
  keep our Nobles EXCITED about recruiting New
  Members for the Shrine.
• The Membership committee and Divan need to
  Communicate and Cooperate with the Lodges, and
  the Rites in addition to our own Units and Clubs.
  
• Remember, hopefully our Lodges and Rites are
  composed of Shriners, these men are working hard
  to initiate new Masons. We need to be sure that
  we support the Lodges and Rites.
• Participate in as many lodge activities as
  possible. Show the Lodge officers that you
  appreciate what they are doing.

7

• Ask Club and Unit heads to help with membership
  by making sure their Club and Unit achieves their
  Goal. Ask individual Nobles if they could bring
  in one New Member. If possible, these request
  should come from the Potentate or Chief Rabban.
• BE POSITIVE! We all want to be a part of a
  Winning Team.
• EXCITEMENT IS CONTAGIOUS!
• When Nobles see that the Membership committee,
  Divan and Potentate, are excited about increasing
  membership, the nobility will support them with
  New Members.

8
Monitor Recruitment Activity

• Communicate
• Every time you see a Club or Unit Head, ask him
  how he is doing with his membership Goals. Use
  the phone, e-mail, letters, whatever it takes.
• Be sure to tell them how well they are doing and
  how much you appreciate their help with
  membership.
• ENCOURAGEMENT AND PRAISE ARE POWERFUL MOTIVATORS!
• Recognition
• Membership recognition can be anything List
  top ling signers in Shrine News, Membership
  dinner, Parking, Lapel Pins, Name Tags,
  Medallions, Jewels, Plaques, Hats, Shirts,
  Jackets, Trips,

9
Keep it SIMPLE!

• 1. Identify your Recruitment Sources
• Who can bring in New Members?
• 2. Set Goals for your Clubs and Units
• How many do you want them to bring in?
• 3. Motivate Clubs, Units and Nobles
• Keep them Excited about Membership, let them know
  you care!
• 4. Monitor Recruitment Sources
• Track your Membership Goals and tell them THANKS!

10
Membership Tools

• Shriners Invite You to Join Them CD

11
(No Transcript)
12
(No Transcript)
13
Fez Head Fred
This concept is one of the most important steps
in the direction of recognition to come along in
years. Bill Addison, Moolah Shriners
14
Membership Tools

• Shriners Invite You to Join Them CD
• Membership Display
• Fez Head Fred
• Brochures-Stickers-Recruitment Cards
• Speakers Kit
• Membership Videos

15
(No Transcript)
16

International Shrine Membership Year
June 10, 2006
Be Part of Shrine History
17
2006 International ShrineMembership Day

• Historic Shrine event Celebrating the 130 year
  anniversary of the founding of the Imperial
  Council of The Shrine of North America.
• 12 Month Celebration June 1, 2005 June 10,
  2006
• All 191 Shrine Centers are being asked to have a
  Ceremonial on June 10, 2006 or if a Ceremonial is
  not possible, use that day for a Shrine Event
  promoting the Shrine and Masonry
• Goal of 15,000 New Shriners and 5,000
  Restorations

18
Recruitment Ideas that Promote the Shrine
Masonry

• Masonic Information Night
• Masonic Fair
• Shrine Degree Team
• Past Masters Unit
• Rusty Mason Degree
• Masonic -Shrine Legacies

19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
Summary

• Try to keep your Membership Program Simple and
  Fun!
• Get Excited about MEMBERSHIP
• Use the Tools that are provided by Imperial
• Good Shrine / Masonic Relations
• Communication and Cooperation

23
Think Membership!
24
BREAK
25
T. R. A. C.
TEMPLE REVIEW AND COUNSEL
26
ASSIST TEMPLES WITH

• Leadership Development
• Recruitment - Retention - Restoration
• Financial - Fundraising
• Public Relations
• Masonic Relations
• Creative Programs
• General Shrine Operations

27
Recruiting Younger Members
28
How to Find Younger Members

• Organize - Educate and Assist all current Younger
  Members
• in the Recruiting of their friends associates
• Encourage Recruitment of Younger Members by all
  Nobles
• Legacies - Business Associates Friends
• Colleges Universities - Fraternities
• Bring a guest Masonic / Shrine Information Night

29
How to Attract Younger Members Bring a Guest
Activities

• Social Family
• Sports viewing
• Temple Parties
• Theme parties
• Picnics
• Dinner Dances
• Trips

• Sports
• Golf Tournaments
• Fishing Tournaments
• Ball Game
• Hiking
• Boating
• Bicycling
• Motorcycling

30
Younger Members Needs

• Fun and entertainment
• Meeting new friends
• Making new contacts
• Being with existing friends
• Role with his family
• Becoming involved in the community
• Role in providing leadership
• To become an integral part of the organization

31
Retaining Younger Members

• Mentoring the Younger Member is very important
• Mentors need to be compatible age, family,
  interests
• Sports Social Family Activities
• Be Careful of Cliques
• Clubs-Units and Nobles need to welcome the
  younger member
• Consider young people for leadership positions
• Activities need to be planned around work and
  family
• They need to find a home in a Club or Unit as
  soon as
• possible

32
Units For Younger Members

• Some Shrine Centers have Units for Younger
  Members
• Common interests Family and Schedules
• Age restrictions for holding office voting
• Active Parade units
• More family activities
• OR
• Most of our Units are already attractive to the
  Younger Member
• If they are welcomed!
• Its important that they are given responsibility
  and considered
• for leadership positions.

33
What Temples are doing

• MOILA Shriners
• St. Joseph, MO
• Shrine Night at Ball Park
• Motorcycle Poker Runs
• Guest Golf Tournaments
• Masonic Guest Nights
• BBQ-Cook off
• Ladies Volley Ball Teams
• Moila Demolay Chapter

34

• OMAR Shriners
• Mt. Pleasant, South Carolina
• Net Gain in Membership in 2004 Most under 40
  yrs.
• Membership Team, Units and Clubs are working to
  bring
• Fun-Family-Fellowship-Fraternity- to their Shrine
  Center

35

• MURAT Shriners
• Indianapolis, Indiana
• NexGen Unit
• 35 Current Members
• Age limited to 45 under for Active Voting
  Member
• Roller Blade Parade Unit
• KARNAK Shriners
• Quebec, Canada
• Mountain Bike Unit
• Average Age of 28

36
(No Transcript)