The

1
The

• Presented to the
• Aviation Supply Chain
• Business Conference
• June 6 7, 2006
• By
• Gabrielle Zimmerman
• DOD EMALL System Integration Manager
• DLIS-SXM

2
DOD EMALL Mission
The DOD EMALL strives to be the single entry
point for purchasers to find and acquire
off-the-shelf, finished goods and
services from the commercial
marketplace and government
sources.
3
DOD EMALL Background

• The DoD EMALL was launched by the Defense
  Logistics Agency (DLA) in 1998 as the DLA EMALL.
• The FY99 DoD Authorization Act stated, the
  Joint Electronic Commerce Program Office of the
  Department of Defense shall develop a single,
  defense-wide electronic mall system, which shall
  provide a single, defense-wide electronic point
  of entry and a single view, access, and ordering
  capability for all Department of Defense
  electronic catalogs.
• DLA was named the executive agent for DoD EMALL
  which remains dedicated to its DoD-wide mission
• The DoD EMALL was created to leverage purchasing
  power across agencies to provide the warfighter
  and other Federal Government Agencies with volume
  discounts from Military and Commercial suppliers

4
The Governments Business Case

• Administrative Cost Avoidance
• Lower Investment in Inventory

5
Cost Avoidance Opportunity

• DOD EMALL reduces transaction costs
• DLA Specific Data
• Cost Manual Purchase () (1) 146.00
• Cost EMALL Purchase () (2) 11.31
• Cost Avoidance () (3) (1) (2) 134.69
• Credit Card Data
• Baseline Credit Card Purchase 25.62
• EMALL Purchase 11.31
• Savings per Transaction 14.31

Note Morgan Stanley study of commercial
industry shows manual purchases 125 175.
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Lower Inventory Costs
Newark Electronics Catalog (200K SKUs) Unique
NSNs 11,499 With Stock 11,316
98 Stock on Hand
DLA For 11,499 NSNs 8,341 In DLA Stock
73 Stock on Hand
Annual Demand ordered from DLA (Baseline Cost)
13,173,731

• Apply rule
• Buy Annual Demand from the cheapest source having
  stock
• Cost 10,843,713

Customer Benefits

• 2.3M Cost Savings
• Stock Availability up 25 (73 to 98)

7
DOD EMALL FACTS

• DOD EMALL Users
• 28,000 user accounts on the DOD EMALL
• Adding 500 new users a week
• Users are DOD (All Services, National Guard,
  Reserves) and other Federal Agencies (DHS,
  FBI, etc.)
• Small Business Friendly
• 1400 Commercial Catalogs hosted on DOD EMALL
• Over half are Small Businesses
• Additional Catalogs added weekly
• Content includes
• 4.5M DLA/GSA managed NSNs
• 5M commercial items under DOD contracts
• 5M commercial items under GSA FSS contracts
• 4M commercial items under Open Market catalogs

8
DOD EMALL Growth Pattern

• Started in FY02, selling 14 million
• FY03, 233 million
• FY04, 267 million
• FY05, 550 million
• Be a part of the FY06 growth!
• Participation on the DoD EMALL is free of charge
  to all vendors.

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Cumulative FY05 Order ValueThrough Sep 549M
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DOD EMALL FY05 SALES - 549M
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FY06 Cumulative Projection vs ACTUAL vs FY05
(non-MNSTC-I)
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Top 20 NSNs in FY06
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Top 20 Commercial Items in FY06
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Site Capabilities

• User Profiles
• Searching for Products
• Shopping Carts
• Rule Engine
• Contract Terms Conditions
• User Order Management
• DLA Order Status
• Customer Care
• Niche Capabilities
• The Vendor Process

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User Profiles Types of Users

• Shoppers
• Browse Catalogs
• Build Shopping Carts
• Send Shopping Carts
• Orderers
• All that and..
• Place Orders
• Manage Orders
• Administrators
• All that and.
• Grant Access
• Assist Users
• Make Adjustments
• Set Up Vendors

• Vendors
• Browse Catalogs
• Build Shopping Carts
• Send Shopping Carts
• Report Shipment
• Manage Orders

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User Profiles Special Permission Codes

• SPCs in Use
• Payment
• MILSTRIP Fund Code
• Long Line of Accounting
• Corporate Credit Card
• Contracting Officer
• Delayed Billing
• Vendor Corporate View
• Manual Order Entry System
• Contracts
• NAVFAC ( DODAAC)
• DHS Corporate ( DODAAC)
• DLA ODM
• NAF Army
• Epaulets

• Additional Capabilities
• Credential Required
• Used to
• Control Access
• Allow specific actions

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User Profiles Service Based Rules

• Users register with
• Department
• Service or Agency
• Major Command
• Unit or Office Symbol
• DOD Activity Address Code
• Used to
• Determine initial page
• Display Service Policy
• Limit Access
• Enforce Business Rules
• Report

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Searching for Products

• Filters
• Environmentally Friendly
• JWOD
• Small Business
• Subgroups of catalogs
• Regional Catalogs
• Pricing for delivered location
• Access by location or organization

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Searching for Products Information Icons

• Environmentally Friendly
• Material Safety Data Sheet applies
• Picture Available
• JWOD item
• UNICOR Item
• NSN Cross Referenced
• Government Certified
• Contractor Certified
• Payment Forms Accepted
• Fund Code
• Credit Card
• Long Line of Accounting
• Small Business

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Searching for Products

• Multiple Keys to Search On
• NSN, NIIN, Manufacturers part number,
  manufacturer's name, catalog number, UPC, UNSPSC
• Cross Catalog Shopping
• Instant comparison of price, delivery and
  characteristics
• Punchout
• Customization, Detailed Specs, Workflow

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Searching for Products Power Shopping

• Simultaneous Search for 2 200 Items
• NSN, NIIN, Manufacturers Part Number, UPC
• Search Results show
• Exact Matches (only one)
• Multiple Matches (a group at a time for
  comparison and selection)
• No Match
• Import a Preformatted Spreadsheet

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Shopping Carts

• Save Carts
• Create Quick Lists
• Send Carts
• Cart Level Memo
• Line Item Level Memos
• Search by Memo

• Cart Areas
• Current Cart
• Orders Pending
• Orders Placed
• Group Cart by Supplier
• Use Express Stores

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Rule Engine

• Step between Checking Out and Finalizing Order
• Two Rules in Place
• Air Force
• Check cart for Weapons System Coded NSNs
• Allow user to delete, return for substitute, buy
• Report to HQ
• Navy
• Block purchase of condemned NSNs

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Contract Terms Conditions

• Order minimums and maximums
• Ceiling Tracking
• Different Order Limits for Contracting Officers
• Order Formats and Payment Forms Accepted
• Encrypted e-mail, EDI, xml. .pdf
• Government Purchase Card, MILSTRIP Fund Code,
  Long Line of Accounting
• Contractor and Contracting Officer Contact
  Information

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User Order Management

• Save with a Meaningful Name
• Use Material Receipt Acknowledgement to
• Close out
• Report problems
• Query Orders by
• Date Range
• Order Number, Supplier Order Number or Document
  Number
• Supplier Name or Contract Number
• Obtain on-line status

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DLA Order Status

• Direct Access to BSM for DLA Data
• Requisitions
• NSNs
• Mimics WebCATS insofar as BSM Provides the Data
• Filtered Data
• DLA Personnel see 100
• Customers see data for pre-registered DODAAC(s)
• Future
• More robust queries to BSM
• Stock Out Report

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Customer Care

• Help Desk
• Automatic E-mails
• Account Authorization or Modification
• Credit Card Denials
• Order Confirmation (with cc)
• Material Receipt Acknowledgement with Problem
  Reports
• Upcoming Link to WebSDR

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Niche Capabilities

• Existing
• On Demand Manufacturing
• Electronic Task Ordering
• P3 Propeller Repair
• Manual Order Entry System (MOES)
• DHS Corporate Contracts with Oracle and DELL
• DELL and NAVICPMart Punchout
• Single Sign Ons Navy One Touch, BSM and (coming)
  Army Knowledge On-Line
• On hold
• SCAN, Generator Sets, Custom bushings

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Web Site TOUR
Go to https//emall6.prod.dodonline.net/main/ to
see what your competitors and your customers can
see.
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EMALL Home Page!
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As a potential supplier, click here for tips on
how to come on board.
Notice that you do NOT have to log in to review
tips for interested new suppliers.
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Lets select this link to begin our tour.
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(No Transcript)
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Here are some of the signing up tips that we
have already covered.
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This covers, in effect, who will be your web
master.
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Here we get into the nitty gritty of logging in
the data regarding your product and its
transactions.
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This covers the good stuff how you get paid.
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Your customers will log in with User name and
Password
Welcome to the new DOD EMALL Shopping
Cart experience
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Customers will go here to find your items.
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Lets track a simple search.
We will type the word Bolts in Keywords and
click Search
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To assist your search, we offer you Frequent
Match Categories. If you need to refine your
search, click on one of these
Here are the results of your Keyword search.
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Notice that you can search the site w/o being a
member, but you will see no pricing.
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Why Sell through the EMALL?

• Small Business Friendly
• 1400 Commercial Contracts hosted on DoD EMALL
• Over 505 of those are Small businesses
• Additional Catalogs added weekly
• DOD EMALL Users
• 38,000 user accounts on the DOD EMALL adding
  300 new users a week
• Users are DOD (All Services, National Guard,
  Reserves) and other Federal Agencies (DHS, FBI,
  etc.)

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Why Sell Through the EMALL, cont.

• The DOD EMALL offers you the potential to
  increase your sales while reducing your
  administrative costs. 
• You will enjoy worldwide exposure for your
  products targeted directly to Military and
  Federal end-use customers, 24 hours a day, and 7
  days a week.
• The DOD EMALL sells tangible goods, not services.

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To become a Supplier

• All that is required is
• Registration in the Contractor Central Registry
  (www.ccr.gov)
• a DOD EMALL accepted vehicle
• GSA Federal Supply Schedule
• Blanket Purchase Agreement
• Indefinite Delivery/Indefinite Quantity
• Open Market
• the ability to participate in the DOD EMALL
  e-commerce architecture.

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DOD Supplier Application

• Contact the DOD EMALL by phone at 877-352-2255
  (option 3, option 3, option 3) and state you want
  to be a Supplier on the DOD EMALL and ask for a
  Supplier Account Manager (SAM)
• You may also go to www.emall.dla.mil and go into
  Supplier Support and click on How to Become A
  Supplier to obtain more information.

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DOD Supplier Application, cont.

• The SAM will send to you
• Supplier Information Worksheet
• A one page form asking for basic information
  about the company.
• Business Rules
• A three page document outlining all the rules of
  being a Supplier on the DOD EMALL.
• Welcome Page Requirements
• The supplier is required to create a one page
  document about their company, allowing buyers to
  see more information on the company and obtain
  contact information to have questions answered.

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DOD Supplier Application, cont.

• The SAM will also send to you
• Receipt of orders Options
• Information on the various ways (PGP, EDI, cXML)
  you can set up your company to receive orders.
• Abbreviations
• IDIQ Indefinite Delivery Indefinite Quantity
  (contract type)
• PGP Pretty Good Privacy (encryption program)
• EDI Electronic Data Interface (standard I/F
  convention)
• cXML protocol for consistent exchange of
  business documents.

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Supplier Process

• Do your Business Case Analysis
• Contact DOD EMALL for data/statistics
• Weigh Start up costs versus Opportunity
• Decide on your Contract/Catalog Vehicle
• Type of contract affects forms of payment users
  can employ
• DLA GPC and MISLTRIP Fund Code
• Others GPC Only
• Some Navy Long Line of Accounting

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Supplier Process Continued

• Catalog Considerations
• Where to host it
• Self Hosted
• Government Hosted
• Punch Out
• Richness of the Information
• Chooses an Order format
• Encrypted e-mail
• EDI 850
• Xml transaction
• .pdf

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Contracting with DLA

• IDIQ or BPA is the contract vehicle
• A new DOD EMALL Solicitation will be issued soon.
  Please provide your name, email, and phone number
  to DoD.emall_at_dscc.dla.mil . You will be added to
  the EMALL e-mailing list.
• Once contracted, you will have up to 45 days to
  begin shipping product.
• Orders can go up to 150,000 at the contracting
  officers discretion
• Both credit card and fund code customers

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Building Your Catalog

• The way you describe your product will determine
  how easily your customers can find you this
  field is basically a free-text field.
• No matter how your potential customer describes
  your product, you want to have those relevant
  words in your description.
• Your SAM will work with you to create an
  effective description.

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Building Your Catalog, cont.

• Complete a Catalog Template (an excel document
  for suppliers to list items they will sell on DOD
  EMALL). There are nine mandatory data elements
• Vendor Part Number
• Product Name
• Product Description
• Price
• Unit of Issue
• Quantity Per Unit of Issue
• Manufacturer Name
• Manufacturer Part Number
• Days After Receipt of Order (ARO)

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Getting On Line

• Determine the contract vehicle/contracting office
• Determine where the eCatalog will be hosted
• Determine the format for receiving orders
• Get a SAM
• Get the contract
• Complete your Supplier Enablement Worksheet
• Get the eCatalog hooked to an ePort
• Test with your SAM
• Go Live

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DOD EMALL Is Proud to Serve
Ms. Debra Fryar DOD EMALL Program
Manager Debra.roobol_at_dla.mil [phone]
Ms. Gabrielle Zimmerman DOD EMALL System
Integration Manager Gabrielle.zimmerman_at_dla.mil (8
04) 279-3646