Chapter 3: Identifying Internet Users

1
Chapter 3 Identifying Internet Users

• Sara Ebert
• Leslie Eustice
• Linda Jacobsen
• Megan Motter

2
What Internet Users are Doing Online

• Consumer Internet Behaviors
• Communicating
• Seeking Information
• Making Transactions
• Being Entertained
• Enterprise Business Internet Behaviors
• Other Behaviors
• Social Isolation
• Internet Addiction
• Complaints Anti-corporate Activism
• Community Building

3
Articles

• Skype use may make eavesdropping passé
  USAToday Peter Svensson February 16, 2006
• Online Retailers Choose Between Everywhere and
  Nowhere eMarketer February 2, 2006
• Online Poker A whole new card game CNN.com
  Sid Lipsey January 12, 2005
• Top Corporate Hate Web Sites Forbes.com
  Charles Wolrich March 8, 2005

4
Articles references to class topics

• Internet users communicate over the internet
  using various tools i.e. instant messengers,
  VoIP, e-mail, etc.
• Online retailing is increasing in popularity and
  more businesses are reaching consumers over the
  internet.
• Internet users go online to take part in various
  forms of entertainment. For example, online
  poker.
• Post purchase dissonance is shown on the web.
• The internet opens up negative channels for
  companies.