Persuasion Essay

1
Persuasion Essay
2
Persuasion

• TO PERSUADE THE READER OR LISTENER TO ACT OR
  THINK.

3
Persuasion

• How do you get someone to
• ACT or THINK
• the way you want them to?

4
Persuasion

• Give a clear directive for thinking or acting
  
• Create a clear and strong thesis that tells the
  reader what they MUST DO!!! and MUST DO!! NOW!!!

5
Persuasion - Attention Grabber

• Opening paragraph contains the following
• Attention Getter
• Transition
• THESIS

6
Persuasion

• ATTENTION GETTER
• Quote Rhetorical Question
• Fact Impressive Statistic
• Definition Anecdote

7
Transition to Thesis

• A transition bridge from your attention getter to
  your thesis is then needed.

8
Transition to Thesis

• The transition bridge from the attention getter
  to the thesis is pure imagination and craft.

9
Thesis

• SUBJECT
• Thesis is a and a
• COMMENT A, B,C

(subject) Effective Education a) dynamic
b) respected
c) creative
10
Thesis - example

• Education needs strong effective leadership
  Steele Sylvan is dynamic, respected and creative.
  Vote for Steele as State Superintendent of
  Schools.

11
Thesis - example

• A strong persuasive essay clearly asks for
  action or a change in thinking.
• Vote for Steele as State Superintendent of
  Schools.

12
Techniques Used in Persuasive Writing

• Persuasive Writing uses Rhetoric!!!
• Rhetoric (n) the art of writing or speaking
  effectively.
• The 3 main forms of rhetoric
• ETHOS LOGOS PATHOS

13
Ethos

• Ethos is appeal based on the reputation and
  credibility of the character of the speaker

14
Rhetoric ETHOS - Credibility

• Acme Gizmotronics, the company that youve
  trusted for over 100 years recently entered the
  World Wide Web! Now you can but our fine products
  through the internet. I,Wile E. Coyote, have used
  Acme products for years. I buy everything from
  Acme. They are the company I trust most.

15
LOGOS - logic

• Logos appeal is based on logic.
• Documents distributed by corporations and
  companies are based on logic.

16
Rhetoric LOGOS - logic

• Acmes new dihydrocesium detonation process
  promises clean, safe powerful energy. No
  pollutants are released into the atmosphere. The
  world will have an excellent source of clean
  energy. Cars, houses, airplanes, anything that
  needs power will be fitted with small dihydro
  -cesium reactors. Once our entire world is
  powered by ACMES generators we can all relax and
  enjoy an easier life.

17
Rhetoric PATHOS- emotion

• Pathos is an appeal based on emotion.
• Advertisements tend to be pathos driven.

18
ACMES Cesium Based Reactor Kills
19
PATHOS emotion

• A baby turtle breaks free of its leathery shell,
  catching its first glimpse of sunrise. It pauses
  a moment to rest, unaware of the danger that lies
  so close to it. As the tide comes in it
  approaches the nest as well as a small pile of
  metal-cesium. The water draws closer and closer.
  The baby turtle is totally unaware and when the
  water finally touches the cesium the beach, the
  nest and the turtle are blown to bits. Why does
  this happen? ACME!!!

20

• What can you do about this? Boycott ACME
  products. Call your representative. Tell them
  you support stricter legislation to prevent
  things like this.

21
Effective Literary Devices

• Rhetorical Devices
• Repetition
• Parallelism
• Restatement

22
Rhetorical Devices

• Why does this happen? ACME!!!

23
Repetition

• Boycott ACME products. Call your representative.
  Call your representative now. Dont let them get
  away with destroying our environment any more.

24
Parallelism

• Acmes new dihydrocesium detonation process
  promises clean, safe, powerful energy. No
  pollutants are released into the atmosphere. The
  world will have an excellent source of clean
  energy. Cars, houses, airplanes, anything that
  needs power will be fitted with small dihydro
  -cesium reactors.

25
Restatement

• Repeat and restate firmly and clearly what you
  what your audience to do.

26
Restatement

• To restate the points of this lesson remember to
  use the following
• Ethos Rhetorical Devices
• Pathos Parallelism
• Logos Repetition
• Restatement.

27
PERSUASION

• REMEMBER YOU WANT YOUR AUDIENCE TO ACT AND THINK
  DIFFERENTLY