Libraries in a web 2.0 environment

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Libraries in a web 2.0 environment

• Lorcan Dempsey
• Bibliothèque National de France
• 8 December 2006

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What is Web 2.0?

• A marketing concept
• An acknowledgement of continual change
• The network is inside
• Behaviors
• Resources

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Conversation and evidence

• Mobilize the edge of user contribution
• Mobilize resources in user spaces

• Integrity and authenticity
• Versioning
• Citing

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• People and use
• Databasegtwebsitegtworkflow
• Users built workflow around library now library
  needs to build services around user workflow
• users creators
• Organizations and provision
• Optimization at the library level depends on
  optimization at the systemwide level
• Want to transfer effort from routine into value
  creation
• Have to escape from behind the enveloping cloak
  of invisibility

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The web is inside?

• Some context?
• A couple of things
• Services some examples
• In the flow Disclosure vs discovery
• Make data work harder
• Services - structural issues
• The network rewrites the library
• How libraries use the network tobetter organize
  to create systemwide efficiences

Focus today 30 minutes
A major issue for libraries Coda the long tail
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A couple of things.

• Workflow
• Attention

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18 months old No FaceBook, MySpace Library?
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University of Minnesota http//www.lib.umn.edu/abo
ut/mellon/KM20JStor20Presentation.pps
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Netvibes, onfolio, my yahoo, myspace, RSS
aggregator,
Self assembled digital identity
Prefabricated (e.g. CMS)
Database gt website gt workflow
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Workflow

• Then
• Users built workflow around the library
• Now
• The library must build its services around user
  workflow

Get into the flow Disclose into other environments
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Attention

• Then
• Resources scarce, attention abundant
• Now
• Attention scarce, resources abundant

Competition for attention
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A service response some examples

• In the flow disclosure vs discovery
• Where the user is
• Making data work harder
• Create compelling experiences

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Making data work harder

• Release the value of historic investment in
  controlled approaches in actual use
• Make structure work on the web
• Use existing data investment in processing
• Examples

• Prototypes based on WorldCat
• Worldcat
• 75 M records
• 1.2 billion holdings
• 1.7 billion items

• FictionFinder
• Fictionfinder.oclc.org
• WorldCat Identities
• Not yet public

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FRBR Roll editions etc up into works
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Fictionfinder.oclc.org
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Worldcat.org openly available on theweb
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Prototype not yet released
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In the flow

• No single site is the sole focus of a users
  attention
• The network is the focus of attention.
• The library needs to be in multiple places, in
  the flow.
• Remix services
• Integrate supply chains

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Disclosure and discovery

• How do people discover materials of interest?
• Search engines and other web resources
• Bibliographic/citation chaining
• Colleagues/Friends.
• DEFF report people turn to library to retrieve
  materials not to find them.
• If discovery is limited at the library, can we
  disclose library resources in the places where
  discovery happens?
• In the flow?

User expectations and requirements in relation to
the hybrid library. http//www.deff.dk/content.as
px?itemguidB8D2E65C-665F-48E7-A60B-5C10762F88E4
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Chris Beckett http//www.scholinfo.com/presentati
ons/2006/8/10/the-new-world-order-in-collection-de
velopment-the-commercial-perspective.html
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Wikipedia salmon
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• Firefox extension
• Web services
• xISBN
• University of Huddersfield catalogue

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So

• Database gt website gt workflow
• Poverty of attention, abundance of resources

• Put services in the workflow
• Make data work harder to release more value in a
  web environment

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Coda services somes structural issues

• One example
• The long tail

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Aggregate supply aggregate demandLong tail
Library Inventory
20 head
80 long tail
Libraries aggregate supply at the local
level About the only places you could explore
outside the mainstream were the library and the
comic book shop. Chris Anderson, The
Long Tail
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URL is the currency of the web
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The long tail
Systemwide efficiences

• Aggregation of supply
• Unified discovery
• Low transaction costs
• Aggregation of demand

Impact?
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Libraries and the long tail dynamic

• Aggregate demand?
• 20 of collection accounted for 90 of use
• (2 research libraries over 4 years)

• Aggregate supply?
• 1.7 of circulations are ILLs
• (60 of aggregate G5 collection owned by one
  library only)

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• Aggregate supply
• Integrated discovery to delivery of materials
• Integrated discovery
• Resolution
• ILL, POD, access to circulation
• Speedy predictable delivery

• Aggregate demand
• In the flow syndicate data and services to where
  people are
• Google
• Worldcat
• Project into course management systems
• Be downstream from major web services
• Move to a higher level
• E.g. Ohiolink

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Multilevel approach to

• Collections
• Shared offsite storage
• Aggregate and analyse digital collections
• Institutional repository
• Digital storage and preservation
• Social and consumer environments
• Social networking services tagging, reviews,
  recommendations
• Share mobilizing approaches
• Virtual reference

• D2D
• Consolidated discovery
• Knowledge base
• Resolution - Service routing fulfillment
• Business intelligence
• Synthesize and mobilize shared usage data
• Recommendation, management decisions
• Digitization and offsite storage