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Mass Communication a critical approach

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Electronic by electromagnetism (radio, television, satellite) ... Is Jerry Springer 'ethical'? Is the New York Times ethical? ... – PowerPoint PPT presentation

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Title: Mass Communication a critical approach


1
Mass Communicationa critical approach
2
Definitions
  • Communication (linear v. cultural) Creating
    symbols systems
  • Culture Common symbols
  • Mass Communication Communication to large
    audiences
  • Mass Media Culture industries based on
    technology

3
Development of Media
  • Print (Books, Newspapers, Magazines)
  • Electronic by wire (telegraph, telephone)
  • Physical/Chemical ( phonograph, film)
  • Electronic by electromagnetism (radio,
    television, satellite)

Convergence Cable Television Analog to
Digital Specific Industries to Conglomeration
4
Digital and Converged
  • Digital converts information (letters, images,
    sounds) into binary code0s and 1sthe language
    of computers.
  • Once digital, information can be shared among
    different media much more easily.
  • Convergence refers, in part, to the digital
    marriage of different media via computers.
  • Convergence also refers to newspaper, broadcast,
    and internet outlets under one corporate roof.

5
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6
Cultural Contexts
  • Cultural institutions/cultural industries
  • Media (news/entertainment)
  • Schools
  • Art
  • Law
  • Politics?
  • News-delivery technologies
  • the new overlaps the old
  • the old struggles to retain vitality

7
Culture as Skyscraper--Jackson Lears p. 12
  • Culture..was becoming increasingly organized
    during the twentieth century. And the model for
    that organization was the hierarchical,
    bureaucratic corporation.

8
Media Ethics
  • Herbert Gans
  • High culture
  • Low culture
  • Different media for each
  • But many people consume both
  • Is Jerry Springer ethical?
  • Is the New York Times ethical?
  • Corporate truth ethics and law differ

9
Shifting values
  • Among the four values of the modern period
  • Individuality
  • Confidence in reason and science
  • Working efficiently
  • Rejecting tradition
  • Postmodern culture (present) changes modern values

10
Postmodern values
  • Four features of the Postmodern
  • Opposing hierarchy
  • Diversifying and recycling culture
  • Doubts about scientific reasoning
  • Embracing paradox
  • but loves technology

11
The Media Storytellers
  • Events must be transformed into stories.
  • Stories play by rules
  • beginning
  • conflict
  • ending
  • In crisis lies chaos, and facts are hard to get.
  • But reporters must tell a story
  • Now!

12
Media Literacy
  • Critical approach, not cynical pose
  • Pay close attention
  • Analysis of facts, not mere counting of facts
  • Interpretation and meaning
  • Ethical/moral evaluation of meaning
  • What does Lara Croft mean?
  • Do you support what it means?

13
The Media Are American-Jeremy Tunstall
  • Why do they love us?
  • Why do they hate us?
  • What do we mean by they?
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