Workshop on Online Social Networks

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Workshop on Online Social Networks

• Microsoft Research Cambridge
• December 7, 2007

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Thank you for participating!
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Why this workshop?

• Goals
• Discuss interesting future research directions
• Identify challenges and implications for network
  and distributed systems design
• Format
• Highly interactive encouraging discussions
• More questions than answers!

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Real life
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...and the networking community
Enterprise networks, Network Applications, System
design, Incentives, Routing, Architectures,
Reliability, Attack protection, Resource
allocation, Wireless, Network characteristics

• Network geometry and design, Inference of network
  properties, Multihoming and overlays, Wireless,
  Secure networks, Troubleshooting, Congestion
  control, Router design, DNS

Multicast and Anycast, Control mechanisms, WWW,
Performance analysis, Routing, TCP, Tracing and
Measurement, Header Processing
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Research on social networks

• Inter-disciplinary
• Sociology
• Economics
• Information retrieval
• Data mining
• Venues
• ACM KDD, SIGIR, SiGMOD, SIGCHI, EC
• WWW
• ...
• Why not addressed by the networking community?

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Social networking services
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Social networks and networking

• Social networks is networking
• Connected components, interacting nodes, etc.
• Related topics have been studied under different
  settings...
• P2P networks
• Information dissemination
• Epidemics
• Social networks
• Rely on human intensions...

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Social networking services
Source Bebo, Social Media getting your
message across
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Social networking services

• Social communities
• Bebo, MySpace, Facebook, etc.
• Content sharing
• YouTube, Flickr, MSN Soapbox, etc.
• Corporate
• LinkedIn, Plaxo, etc.
• Portals
• MSN, Yahoo 360, etc.
• Recommendation engines
• Last.fm, StumbleUpon, Digg, Me.dium, etc.
• Bookmarking/Tagging
• Del.icio.us , CiteUlike, Furl, etc.
• Discussion groups
• Blogs, forums, chat, messaging, Live QnA, etc.
• Mobile social networks
• Vipera, Nokia MOSH, etc.
• Virtual worlds
• Second life

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What do social networks enable?

• Leveraging the community
• in traditional applications
• Content/information sharing
• Search
• Information management
• Recommendations
• Advertisements

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Research topics of interest

• Identification of communities and their evolution
  in time
• Measurement and analysis of online communities
• Social media analysis blogs and friendship
  networks
• Recommendation / collaborative filtering systems
• Rating, review, reputation, and trust systems
• Expertise / interest tracking
• Information sharing and forwarding
• Search strategies in social networks
• Viral marketing strategies
• Implications on network and distributed systems
  design
• System design for social networks
• Mobile social networks
• Privacy and anonymity

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Projects on information search, filtering,
sharing, services

• Albatross
• Information services leveraging mobile device
  contacts
• TagBooster
• Ranking and suggesting popular items

• Systems and Networking group http//research.micro
  soft.com/camsys/

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ALBATROSSOpportunistic Communication Services

• Information services leveraging opportunistic
  communications between human-carried mobile
  devices.
• Ad-hoc/distributed community-based services with
  limited or no infrastructure
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• Related projects
• Delay Tolerant Networking
• Haggle

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TagBooster

• System for ranking and
• suggesting popular items

• App scenarios
• Social tagging (videos, photos, bookmarks)
• Search query popularity

• Goals
• Learn true popularity ranking(unbiased by
  suggestions)
• Suggest true popular items
• Identify true popular items quickly

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Workshop Program
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Workshop Program
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Workshop Program
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Workshop on Online Social Networks at SIGCOMM
2008

• CFP out soon!
• 6-page papers
• Paper deadline
• Mid March 2008

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Why this workshop?

• Goals
• Discuss interesting future research directions
• Identify challenges and implications for network
  and distributed systems design
• Format
• Highly interactive encouraging discussions
• More questions than answers!