The Wine Box

1
The Wine Box

• By Anthony Woeck, Alina Korotaeva, Zach Woare,
  Tonya Grabowski

2
Location, Location, Location

• 1113 1st Ave North, Seattle (Bell town),
  Washington 98109
• Close to Pike Place Market, condos, and
  apartments
• Within walking distance from local residential
  areas
• Artistic, new, and Diverse Area
• Central to Seattles Nightlife

3
Demographic

• Diversity of incomes, make this restaurant
  competitive in every market
• Menu ranges from mid- high prices, levels of
  restaurant define pricing (Basement- Wine bar,
  appetizers Middle level- low to mid pricing,
  Upper level- mid to high prices
• All people of Seattle can enjoy fresh, organic,
  locally grown food from Washington

4
Value Preposition

• High energy, focus is solely on the customer
• Organically grown food, ranging from Wines and
  produce from the Yakima valley and Tri-Cities, to
  fresh fish caught from Puget sound
• Warm, inviting feeling, dark wood, with direct
  lighting above tables to create a state of focus
  on each table

5
Operating Hours

• The restaurant hours will be 11am- 2am
• The Wine Bar hours will run 4pm-2am
• Hours will allow for early lunch to a late night
  dinner with friends and family, enjoying a glass
  of local wine

6
Size

• The entire restaurant provides 3,650sq ft
• The Basements area is 650sq ft
• The second and third level both measure at
  1,500sq ft each
• A rooftop is available during summer
• 9 parking spaces complete the property

7
Distance

• Located one block from Seattle waterfront
• Within walking distance to local condos and
  shopping establishment
• Near competing restaurants (Mexican, Chinese,
  continental cuisine)
• Easy to find and close to other business entities

8
Employees

• Restaurant Manager (open to close, bouncer( 7pm
  till 3 am)
• Basement- 1 host, 2 servers in wine bar, 1 to 2
  bartenders (dependant on day of the week)
• Second level- will consist of 6 servers, 2 bus
  boys, and one head chef, one prep cook, 3 line
  cooks, and two dishwashers (kitchen is located on
  second floor)
• Third Level- 3-4 servers, one bus boy,

9
Goals

• To provide a diverse, high quality establishment
  for people who appreciate finer dinning at
  adjustable income levels
• To create a different, innovative experience that
  captivates a truly special atmosphere
• To gain capital that will allow for expansion and
  new business ventures