AXI

1
AXI
2
Objectives

• The company that already has bricks and mortar
• Organization and implementation

3
Competition

• CRS - Sabre, Worldspan, Galileo, Amadeus
• Sabre had Sabre Business Travel Solutions with 65
  customers
• Travel Agencies
• Buying third party software
• New Entrants
• ITN
• VIA (new model, direct to airlines

4
The Value Chain
5
Challenges

• How to encourage adoption, usage
• How to market to bookers secretaries, etc
• Special promos

6
Integration and Expansion

• AXI cross selling tool for other Amex services
• Expense reports
• AXI migration to a travel portal
• Driving instructions
• Luggage insurance
• What else?
• Global expansion
• Foreign languages, taxes, currencies, date
  formats
• Privacy limitations in each country

7
Issues

• Who are the long term competitors?
• What are AXIs strengths? Core competencies?
• Do they have a sustainable advantage?
• Relationship with Microsoft? (Allies or
  competition?)
• Long term growth prospects? (global penetration?)

8
Related Issues

• Internet usage around the world
• Telephone usage around the world
• Business practices in each country