Women and Tobacco

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Women and Tobacco Dispelling the Myths,
Countering the Messages
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Toll of Tobacco on Indiana

• Leading cause of preventable death
• Kills more than 9,700 Hoosiers each year
• 3,800 of those who die prematurely each year are
  women
• 22 of adult women are current smokers
• 23 of high school girls are current smokers

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• Tobacco use by women results in 750.6 Million in
  direct health care costs for Indiana -- every
  year.

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• Nearly 90 of lung cancer cases

• 1/3 of ALL cancer deaths and

• 1 in 5 deaths from heart disease

are related to tobacco use
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TOBACCO COMPANIES TARGET WOMEN AND GIRLS
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1930s
1950s
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1970s
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1984
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1990s
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2000
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From the Industrys Documents

Actually, one of their main terminal values is
to look attractive. In other words, a woman
cannot be attractive if she is fat. Aerobics
(gym) is therefore one of their major activities,
when they do not try to meet the opposite sex in
parties, bars or discotheques. This is their
conception of having an exciting life for the
time being. - Philip Morris, 1993
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Specifically, these young adult females agree
that smoking is attractive to the opposite sex,
sophisticated/stylish, less intelligent, more
aggressive, more mature, less feminine, smoke
because friends do, feel more comfortable around
others, feel that I'm rebelling - RJ
Reynolds, 1982
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attractive to the opposite sex
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sophisticated/stylish,
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less intelligent,
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more aggressive, less feminine
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smoke because friends do,
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feel that I'm rebelling
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• Full page ads started in January 2007 and are
  running in magazines
• InStyle
• Cosmopolitan
• Marie Claire
• Vogue
• Elle
• Glamour
• Newsweek
• Lucky

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NEWEST PRODUCT

• Virginia Slims
• Superslims Lights

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AND THE TARGETED MARKETING WORKS...
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• Six years after the introduction of Virginia
  Slims in 1968 the rate of smoking initiation for
  12 year old girls had increased 110.

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Currently, smoking rates for INDIANA middle
school girls are higher than for middle school
boys 8.3 of girls and 7.1 of boys
Who do these young girls look to for role models?
30 of women ages 18-24 are smokers
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YOURE KILLING ME
STOP
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• Lung cancer is the leading cause of cancer
  death for women in Indiana

6,600 deaths are attributed to lung cancer
every year - compared to 3,696 deaths from
breast cancer (2000-2003)
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Cancer Death Rates, for Women, US,1930-2003
Rate Per 100,000
Lung bronchus
Uterus
Breast
Colon rectum
Stomach
Ovary
Pancreas
Age-adjusted to the 2000 US standard
population. Source US Mortality Public Use Data
Tapes 1960-2003, US Mortality Volumes
1930-1959, National Center for Health Statistics,
Centers for Disease Control and Prevention, 2006.
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Lung Cancer Death Rates and Smoking Trends Among
Women, 1974-2003
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• Former smokers have a higher risk of developing
  lung cancer than non-smokers. Quitting arrests
  your risk at the level at which you quit, but
  will never reduce it to the level of a
  non-smoker.
• In a recent study in New York, a woman with the
  same smoking history as a man was 2X as likely to
  be diagnosed with lung cancer.

Source NCI, 2003
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This is Equality?

• In 2000, the number of Chronic Obstructive
  Pulmonary Disease (COPD) deaths in women
  exceeded those in men for the first time.
• About 90 of COPD deaths among U.S. women are
  attributed to smoking.

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• Cardiovascular disease is the
• 1 killer
• of women.
• More women than men die from heart disease.

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Women smokers have unique health risks

• Increased risk of cervical and vulvar
• cancers
• Increased risk of osteoporosis
• Increased risk of breast cancer

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Women smokers have unique health risks

• Problems with reproductive health
• Early menopause
• Reduced fertility
• Reduces the effectiveness of the pill
• Increased risk of stroke and other
• serious side effects if taking birth
• control pills
• Increased rates of premature delivery
• Likelier to have low-birthweight babies

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Women smokers have unique health risks

• Smoking and exposure to secondhand smoke are
  major causes of
• spontaneous abortions
• stillbirths
• SIDS

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And if our hearts, lungs, breasts, reprod
uctive organs, kids were not
enough
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• Smokers Face
• Almost half of long-term smokers are identifiable
  by their visible skin damage
• deep lines and wrinkles,
• worn, leathery appearance
• pigmented (purple and
• red)
• gray appearance
• making them look older then they are.
• British Medical Journal, 1985

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Most regular (daily) smokers start out as social
(occasional) smokers.
Addiction can develop Quickly The first
symptoms of addiction can appear within weeks or
even days of beginning occasional smoking 1 in
3 of those ever using tobacco become addicted.
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• Tobacco is killing our daughters, mothers, aunts,
  friends, and us.
• 100 preventable
• You can do something!

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Do Something

• 1. Contact your legislator and ask him/her to
  support a comprehensive smokefree workplace
  policy for Indiana
• Write a letter to the editor of womens magazines
  that are running tobacco ads.
• Support passage of legislation to give FDA
  authority to regulate tobacco.

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Do Something

• Promote the Indiana Tobacco Quit Line
  1-800-QUIT-NOW (784-8669).
• Empower youth to fight back against the tobacco
  industry and encourage them to get involved at
  www.Voice.tv.
• Give your business to venues that are smoke free
  actively support local smoke free air laws in all
  workplaces.

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Do Something

• Establish policies in your worksite, community
  center, health care facility, or faith based
  organization that protect everyone from second
  hand smoke.
• Provide incentives to employees who dont smoke
  or quit smoking and offer cessation resources.
• Contact 9 women you know, share information from
  this forum, and ask them to do the Top 9 List as
  well!