MORE WEB SITE TOOLS, FEATURES AND STATISTICAL SOFTWARE

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MORE WEB SITE TOOLS, FEATURES AND STATISTICAL
SOFTWARE

• Web site features available
• Within software
• From web hosting services
• From third parties
• Editing photos
• Statistical software

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Additional Web Site FeaturesAvailable From Hosts
or Third Party Providers

• E-mail
• Accounts on domain (POP, Web)
• Auto responders
• Lists (listservs)
• One-way
• Subscriber contributed messages
• E-commerce
• Shopping carts
• Credit card acceptance

• User accounts for log-in (may use databases)
• Chat rooms
• Guest books
• Bulletin boards
• Counters
• Databases
• Media streaming
• Custom error pages
• Backup

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FrontPage vs. Other Design Packages

• FrontPage requires host to feature FrontPage
  extensions for some functions (e.g., forms)
• Other programs do not require this (but may have
  uploadable features of their own)
• Some programs provide more flexibility and
  opportunities for fancier designs
• Combinations of programse.g., FrontPage or
  Dreamweaver and Flash, Fireworks, Photoshop (or
  other photo editor)

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Photoshop Before and After
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Some Photo Editing Opportunities

• Croppingcutting photo to focus on important
  areas
• Blurring out background
• Removing distracting parts of pictures (e.g.,
  fences, electric outlets)
• Fixing portraits (e.g., red eyes)

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Statistical Software

• Spreadsheets can perform some statistical
  calculations, but statistical software can be
  better optimized
• Some Programs Available
• Statistical Package for the Social Sciences
  (SPSS)
• Statistical Analysis System (SAS)
• Minitab

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Some Types of Statistical Analyses

• Descriptive statistics
• Breakdowns, cross-tabs
• Significance testing
• Prediction
• Regression analysis
• Linear
• Logistic
• Other
• Discriminant analysis

• Market research scales based on multiple items
  (questions)
• Factor analysis
• Reliability
• Identifying similarity
• Cluster analysis
• Specialized
• Determining attribute importance conjoint

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Simulation Software

• Software used to generate outcome of
  phenomenae.g.,
• Impact of new fast food sandwich on customer
  waiting time
• Traffic flows
• Waiting time distribution at amusement parks
• Market share for each brand
• When a new brand is introduced
• Under sales/discounting