Media Training

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Media Training
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• This PowerPoint is for internal use and should
  not be used outside of training yourselves and
  your farmer-leaders.

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Number One Rule

• When in doubt, tell the truth.
• Mark Twain

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Step 1 Preparing for the Interview

• Five Ws
• What is the topic?
• Where will the interview take place?
• When is the interview?
• Why are you being interviewed?
• Who else will be interviewed?

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Step 2 Before the Interview

• Determine dress code and formality of the
  interview
• Newspaper dress is informal
• Radio dress is informal
• Television dress professionally, no loud colors
  or designs, no stripes
• Relax!

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Step 3 During the Interview

• Remember messages use them!
• Dont respond to a negative question by repeating
  the question
• Never say No comment
• You are always on record

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Step 3 During the Interview Continued

• If you dont know the answer, say so
• Correct reporter if appropriate
• Dont be defensive youre in charge!

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Step 4 After the Interview

• Thank reporter
• Confirm quotes or answer additional questions
• Give the reporter your contact information
• Follow up

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Interview Tips

• Try to remain calm and collected
• Be alert, try not to become frustrated
• Look at the reporter, not the camera
• When you finish, finish
• Avoid negative words
• Avoid jokes
• Tell stories to make a point

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Interview Responses

• If you dont know the answer, say so
• Rehearse
• Be sincere listen to the reporter
• Dont repeat negative questions
• Correct reporter if appropriate

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Closing

• Reporters are people, too! They arent
  necessarily out to get you, so talk to them like
  you would your neighbor, provide them the facts
  and keep it as simple and concise as possible.