Understanding Global Cultures

1
UnderstandingGlobal Cultures

• Mexico

2
(No Transcript)
3
(No Transcript)
4
Cultural Metaphors

• Torn National Cultures
• Ch. 20 The Mexican Fiesta
• Ch. 21 The Russian Ballet

5
Cultural Metaphors

• four generic types of cultures, plus
• Torn National Cultures
• one, such as Russia, that has been torn from its
  roots at least once

6
Cultural Metaphors

• Unit of analysis in the book the nation or
  national culture
• Other units of analysis may include
• one person (e.g., Paul Buffalo)
• the family (e.g., Strodtbeck)
• the community
• a region
• a culture

7

• Culture Counts
• and it counts quit a bit

8

• Geert Hofstede (1991)
• IBM study demonstrated that national culture
  explained 50 of the differences in attitudes in
  IBMs 53 countries (p. 5)