Pomerantz Career Center

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Pomerantz Career Center Student Marketing
Campaign Angi McKie Director, Marketing and
Public Relations
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Background

• The College of Business students were utilizing
  services at Pomerantz Career Center
• College of Liberal Arts and Sciences (CLAS)
  students were not using services as much

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Goal

• To increase the number of CLAS students using
  services
• Tracking
• The number of students in UI Employment Expo
• (Stores data regarding on-campus interviews and
  advising notes)

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Brainstorming

• Write down a goal for something youd like to
  do/accomplish on your campus

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Target Audience

• 17 majors within CLAS that Pomerantz Career
  Center had listings for and larger quantities of
  students in the major
• The Idea
• Something new, different and fun
• PCC staff brainstorm session
• Focus on getting attention

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The Plan

• Academic Outreach
• Campus Promotion
• Special Events

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Academic Outreach

• Career Advisors contacted departments to
  re/establish relationships
• Completed fact finding worksheet ahead of
  meetings
• Contacted department-related student
  organizations
• Connected with Academic Advisors for majors

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Promotion

• Print advertisement
• Posters and fliers on campus
• Bus posters
• Ads in student newspaper ran 10 times over 5-6
  weeks
• PowerPoint/kiosk slides on campus
• T-shirts

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Special Events

• Invitation sent by email and mailed postcard for
  both events
• Breakfast for faculty and staff in Liberal Arts
  and Sciences
• Offered overview of UI Employment Expo
• Services highlighted

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Special Events

• Open House for students in College of Liberal
  Arts and Sciences
• Popcorn, pop/water, 100 Grand bars, Smarties,
  Payday bars
• Career Jeopardy
• Scavenger Hunt through office for prizes
• Door prizes
• Movie Officespace playing

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Brainstorming

• Break into small groups and come up with
  strategies/ideas of things to implement for your
  goals

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Results

• 50 faculty/staff at breakfast
• 100 at open house
• Buzz around campus

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The Numbers (within targeted departments)

• Before campaign
• 2,069 students in UI Employment Expo for advising
  and job/internship search
• One year later
• 2,547 students in UI Employment Expo for advising
  and job/internship search
• Increase of 19

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Questions?
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Thank you for attending!