IPR Survey Payment by Results

1
IPR SurveyPayment by Results

• May 2002

2
Survey Objectives
This survey aims to establish

• The extent to which PBR systems are commonplace
  throughout the industry
• The perceived benefits or otherwise of payment by
  results

3
Introduction

• Field research conducted by the IPR
• Sent out via IPR email newsletter on 8th May 2002
• Cut off date for response 22nd May
• Total number of responses 530

• 324 from PR consultancy
• 189 from In-house departments
• 17 not stated

4
Business Type
5
Predominant industry sectors of respondents
Industry Sectors

• Education - 34
• Financial - 44
• FMCGs - 52
• Food Drinks - 112
• Health Related - 84
• Oil Gas - 55
• Professional services - 27

• Public Affairs - 54
• Public/Government - 67
• Tech/High-tech/IT - 37
• Telecoms - 7
• Tourism/Sport/Leisure - 29
• Transport - 81
• Other - 132

6

Positions Held by Respondents
7
Involvement in Establishing Payment Structures
8
Methods of Payment Employed
PBR
Hybrid
Not stated
Flat Fee/ Retainer
9
PBR Users At Whose Instigation?
10

PBR Contracts as a of Current Contracts
of Contracts
11
Has the Proportion of PBR Contracts Changed?
Change
12
Percentage of Annual Income Represented by PBR
PBR Users Consultancies
13
PBR Users PBR Measurement Variables
14
PBR Users PBR Measurement Variables ctd...
15
PBR Users PBR Measurement Variables ctd...
16
of Respondents Considering Introducing PBR
17
Impact on Client/Consultancy Relationship
18
Impact on Client/Consultancy Relationship ctd...
19
Impact on Client/Consultancy Relationship ctd...
20
Impact on Client/Consultancy Relationship ctd...
21
PBR Helps Build a long-term relationship?
22
PBR Helps Demonstrate value/effectiveness?
23
PBR Helps Distinguish PR activity?
24
PBR Helps Define clear PR objectives?
25
PBR Helps Meet client service provision levels?
26
PBR Helps Evaluation of PR activity?