The Hispanic Vote in the 2004 Election

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The Hispanic Vote in the 2004 Election

• January 27, 2005

HIP Hispanics in Philanthropy
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The Hispanic Vote in Recent Presidential Elections
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Growth of the Hispanic Electorate(in thousands)
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How Hispanics Voted
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How Hispanic Immigrants Voted in 1996
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The 2000 Presidential Election
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Presidential Preference
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Presidential Preference
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The 2002 Florida Gubernatorial Race
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Results of the Non-Cuban Hispanic VoteFlorida
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The New Democrat Network National Poll of
Hispanic VotersMay, 2002
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Presidential Preference
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George W. Bush Personal Image Rating
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The 2004 Campaign
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Most Important Issue(first and second choices)
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The Hispanic Battleground States

• Florida
• Arizona
• New Mexico
• Nevada
• Colorado

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Republican MessageWe know you

• Themes
• Values
• Symbols
• Anti-Kerry
• Generic Issues

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Democratic MessageWith the Democrats, you will
have a better life

• Issues
• Economy
• Health Care
• Education
• Minimum Wage

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2004 Spanish-language TV Ad Spending (estimate in
thousands)
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The 2004 Results
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Exit Polls
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President Bush gained among

• Hispanic Men
• Evangelicals
• Frequent Churchgoers
• Veterans / Military
• Rural

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2000 2004 Exit PollsFlorida Hispanic Voters
DEM 19
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A Shift in the Cuban Vote
DEM 20
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2000 2004 Exit PollsCalifornia Hispanic Voters
GOP 25
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2000 2004 Exit PollsNew York Hispanic Voters
GOP 11
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2000 2004 Exit PollsTexas Hispanic Voters
GOP 11
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2000 2004 Exit PollsNew Jersey Hispanic Voters
GOP 10
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