Company Profile

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(No Transcript)
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Company Profile

• PMCL, or Mobilink GSM, is the market leader
  in providing state-of-the-art communications
  solutions to more than 350,000 people in
  Pakistan. It can proudly boast of being the first
  cellular service provider in Pakistan to operate
  on a 100 digital GSM technology.
• Mobilink offers tariff plans that are
  exclusively designed to cater to the
  communication needs of a diverse group of people,
  taking into account occasional users to
  businessmen. To achieve this objective, it offers
  both post paid (Mobilink Star) and the prepaid
  (JAZZ) solutions to the customers.

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Company Profile (cont...)

• In addition to providing advanced voice
  communication services, Mobilink also offers cost
  efficient data services to its customers. Keeping
  in mind the customers convenience, Mobilink also
  deals in mobile handsets, sold either
  independently or bundled in All-in-One Packs.
  (coming soon Blisterpack).
• Mobilink GSM has the most efficient distribution
  channels that facilitate the sales of their
  products and services in more than 30 cities and
  towns across the country. These include
• An in-house Sales Team. In their call center
  there are 12 leaders and many employees working 4
  different shifts.
  
• Mobilink GSM Centers (Pakistans first franchised
  network in telecom.) There are 3 main branches
  and 16 franchises in Karachi.
  
• Connect Point-Of-Sales Express Shops (POS)

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Company Profile (cont...)

• What makes Mobilink GSM the preferred choice of
  its customers is that we provide state-of-the-art
  value Added Services that no other cellular
  operator offers. A few of these include Short
  Message Service (SMS), Mobilink GSM-The News
  Infoservices, Mobilink GSM G-Mail, Mobilink GSM
  G-Mail, Mobilink GSM Fax Data Services,
  International Roaming, Secure Communication and
  Innovative tariff structures

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Mission Statement

• 1. To provide a mobile phone connection for the
  common man.
  
• 2. To be a superior communications service
  company in Pakistan which provides the best value
  to its customers, employees, business partners
  and shareholders

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Mobile Networks

• During the last five years, Mobilink has set up
  one of the largest cellular networks in the
  country. Currently, we are covering more than 55
  cities and towns. This has involved an investment
  in the company of more than US 150 million. We
  have 3 Switches and more than 141 cell sites
  across the country and plan to add about the same
  number of cell sites in the next two years.

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Market share of Cellular Operators in Pakistan
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Growth
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Company Software

• Fix plus
• Jupiter 2.2
• ICRM (internet customer relation manager)
• Team point

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Employee Structure

• The employee structure is
• Associates
• Asst. managers
• System managers
• Senior executives
• Regional heads
• Department heads
• Note there are level 1s and level 2s in
  regards to the positions above.

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Employee Facts

• They have over 1000 employees in Karachi. They
  have recently gone through the restructuring
  management and they have fired many people in
  various departments because they were
  overstaffed.
• They conduct on-the-job training.
• First they look at your resume, then after
  analyzing your credentials you have an interview,
  then you are put on a short-list. All hiring of
  new employees must be authorized by the Main
  Office in Islamabad
• Employees can get
• Bonuses
• Connections
• High pay
• commission
• increments
• promotions

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Automation

• Overall the level of automation is 85.
• Most of the departments integrate a partially
  automated system to do their work. For example
  in the billing dept., customer's details such as
  the customer's balance, etc. are kept on Jupiter
  2.2. Then the employee writes a check and mails
  it to the person.
• The level of automation is comparable to other
  countries, however
  
• Pk is a developing country and they face some
  problems.
  

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Office

• Employees are satisfied with their office
  equipment and the ambiance of the workplace.
  
• They have state-of-the-art equipment in their
  offices including
  
• Fully-equipped P4 computers with the latest
  software.
  
• Later model Xerox scanners, printers, Photostat
  machines, and fax machines.
  
• Business phones on a closed network.
• The employees sit in cubicles that are modern,
  and fully furnished
  
• Large meeting room with multimedia equipment and
  other facilities
  
• A break room for the employees
• A visitors lounge
• A reception desk
• And much more

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Marketing

• Most of the advertising work of Mobilink is
  outsourced to a company called Manhattan Pvt.
  Limited. Also, their main marketing department
  center is in Lahore.
• Because Mobilink wants to contribute to society
  they do help sponsor various fundraisers,
  concerts, and more.
  
• Mobilink has TV coverage, press ads, and media
  ads to spread the word about Mobilink GSM.
  
• Currently, Mobilink is dealing with Askharli Bank
  and they have a deal where they provide leasing
  for the customers.

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Awards And Achievements

• ISO 9002 Quality Management System Certification
  for Billing and Engineering Departments.
  
• Implementation of a full Intelligent Network (IN)
  platform from Siemens for the Prepaid platform.
  
• Biggest Call Center in Pakistan, which is there
  to assist the customers 24 hours.
  
• Only cellular service in Pakistan to provide
  coverage on the M2 motorway.
  
• Bilateral roaming agreements signed with 50
  countries around the world to have true roaming
  service operational in over 80 operators of the
  world.
• MOBILINK GSM's Short Message Service Center
  allows Vehicle Tracking and Fleet Management
  services that are being provided by Tracker
  (Pvt.) Ltd., under the brand name of C-Track, a
  company licensed by Pakistan Telecom Authority
  (PTA). Tracker currently operates from Karachi
  but can provide these facilities at all those
  locations where GSM coverage is available.

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Future Plans

• With increasing usage of the Internet and the
  convergence between data and cellular
  technologies, Mobilink's focus is on the
  integration of Internet with its cellular
  offering. With this objective in mind, it plans
  to invest heavily in Value Added Services, which
  will result in increasing the efficiency and
  effectiveness of cellular communications for
  their customers.
• These include
• High Memory Capacity SIMs (Intel PXA800F Cellular
  Processor)
  
• Mobile commerce Mobile Banking with a number of
  Banks
  
• Personalized services like Wake-up and Reminder
  calls.
  
• Bill presentment on the web site.
• On-line bill payment facility for customers.
• Wireless Application Protocol (WAP) services for
  customers to access Internet applications on WAP
  enabled Mobilink handsets.

Presented by R. Vora, Voracious Productions