Barter for Airlines (NXPowerLite)

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BARTER FOR YOUR AIRLINE Turning your airlines
empty seats into advertising space and more...
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BENEFITS OF BARTER
Recovers Value from Unsold Time and Space Time
and excess production capacity are priceless
non-recoverable, non-recyclable limited
commodities. Selling these via Ormita provides a
mechanism for businesses to achieve greater
wealth. Brings New Customers Ormita brings new
customers to a business, without affecting the
existing cash sales already being generated by
the company. This may result in more
word-of-mouth referrals, an increased
work-portfolio, more recommendations, improved
organizational skills, higher visibility and more
cash sales. Improves Cash-flow There are two
ways to increase cash flow reduce costs and
create additional sales. Ormita does both! Ormita
provides business owners the opportunity to
acquire what they need with what they have and
allows them to preserve their working capital for
other needs.
Creates Wholesale Buying Power When members
purchase using Ormita they are buying out of the
profit margin created from new sales not their
existing cash income. Increases a Businesses
Asset Base By adding new customers and additional
revenue, a business can increase its overall
profitability and improve the health of its
balance sheet. Increased income will offset
existing purchases, freeing up cash and
contributing to an overall net-profit for the
business. Increases Visibility More customers,
a greater number of referrals, a bigger
portfolio, more feedback, better signage, more
promotional activities and new advertising
campaigns funded from additional sales all
contribute to improving a businesses atmosphere
and visibility.
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Take customers away from the competition
Get more customers
Get first-mover advantage in foreign markets
Build brand value
Generate referral sales
Get a competitive edge
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ADVERTISING USING BARTER
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WHAT SORT OF ADVERTISINGIS AVAILABLE ON BARTER
?
Radio Television
Railway Bus
Internet Billboards
Magazine Newspaper ... and
much more ...
ALL TYPES OF MEDIA IN 54 COUNTRIES ON 100 BARTER
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OTHER MEDIA SERVICES ON BARTER
Ormita provides traditional media services, as
well as a highly accountable ROI optimisation
model that will maximise sales volume, conversion
rates and revenue per order. We also have a full
service in house digital team, and are ahead of
the game for digital and social media.
Media Strategy
Media Planning Buying
Localisation, Translation Design
Post Analysis Reporting
We are proud to include a number of diversified
services to our clients, over and above our
specialised strategy, implementation planning and
buying offering including sponsorship and
activation planning and implementation. We are
also able to offer our clients tailored data
modelling and analytics, econometrics and data
mining solutions through our international links.
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BARTER MEDIA FULFILLMENT

• We are committed to
• Building your airlines brand.
• Making your airline our business partner from
  Strategy to Execution.
• Providing your airline a planned sequence of
  activities Not, single unconnected shots.
• Proactive approach to maximise PR opportunities.
• Highly creative approach.
• Creating a link with the media.
• Dedicated to delivering results and a Return On
  Investment (ROI) for your airline.
• Meticulous management of implementation.
• Bringing a pool of talent to every job your
  airline gives us.

Barter Media Fulfilment We critically study
every target audience, assign media consumption
to it, and then creatively media plan,
passionately negotiate and buy media, with the
vision to achieve the best return on investment
of clients barter agreement. We have a team of
creative people who constantly deliver the best
and we believe that we are in the business of
building customer's business. A minor concern of
the customer is a major concern for us. Volume
buying earns us deep discounts that are then
passed along to our clients, maximizing their
return on investment. Lower rates enable you to
benefit by improving your overall budgetary
goals, so you increase campaign awareness and
longevity.
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OTHER ESSENTIALS AVAILABLE ON BARTER
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BARTER FOR IN-FLIGHT NEEDS
Blankets
Pillows
Refresher Towlettes
Ear Phones
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BARTER FOR PRINTING
All your printing needs on 100 barter
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BARTER FOR DISPLAY ITEMS
Sandwich Boards
Standies
Temporary Desks
Engraved Signs
Trade Show Displays
Collapsible Walls
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BARTER FOR CORPORATE CLOTHING
We have uniform and luggage manufacturers in
multiple countries all available on 100
barter Copy your existing design or Create a
new design
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USE BARTER TO REWARD YOUR CUSTOMERS, AGENTS
STAFF
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AIRPOINT GIFTS ON BARTER
Ormita can provide you with a turn-key airpoints
gifts system for your clients. Gifts can be
delivered to your clients inclusive of postage
costs. Your airline can repay in air tickets.
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BARTER FOR PROMOTIONAL ITEMS
Dont like what you see? We have lots more
available!! Let us create a tailored solution
for you!
Luggage Tags
USB Sticks
Model Planes
Tote Bags
Foam Planes
Key Rings
Travel Safe Kits
Candy
Custom Travel Kits
Stress Balls
Luggage Scales
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BARTER FOR HIGH-END CORPORATE GIFTS
Dont like what you see? We have lots more
available!! Let us create a tailored solution
for you!
Cuff Links
Computer Mice
Solar Charger
Executive Puzzles
Executive Putter Sets
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BARTER FOR EXECUTIVE REWARDS
Dont like what you see? We have lots more
available!! Let us create a tailored solution
for you!
100 Electric Vehicles
International Hotels Resorts
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ANCILLARY REVENUE OPTIONS
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MORE BARTER OPTIONS TO REPAY

• Why advertising on airlines works for barter
  traders
• Captive Audience 2 18 hours
• Focused attention - no distractions from home
  life/work
• Reach large demographic of people including
  business travellers, vacationers, men women
• Large advertising space.
• Clients can take some types of ads with them
  Cups, Napkins, Boarding Pass Sleeves Samples.
• Caters to a wealthy highly educated demographic
  with a median wage of 82,822

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BOARDING PASS INSERTS
Printing is also available on 100 barter via
Ormita
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BACKS OF BOARDING PASSES
Printing is also available on 100 barter via
Ormita
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FOOD TRAY LINERS
Printing is also available on 100 barter via
Ormita
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CARE COVERS
Printing is also available on 100 barter via
Ormita
Overview The idea was inspired by public
sanitation fears, which reached a pitch last fall
during the swine flu scare. How it works A
regular tray table is covered with special clear
laminating film that releases silver ions, which
attack bacteria to prevent it from growing. The
ads appear on the tray table, underneath the
film.
What product categories do well Frequent ad
categories include telecommunications, travel,
personal care products, financial services, auto,
consumer electronics and web sites. Whos
already on airplanes Recent airline advertisers
include Hilton hotels, Tylenol, Verizon, Apple,
FedEx, Sony, Crest, Ford, Microsoft and American
Express.
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HEAD REST COVERS
Printing is also available on 100 barter via
Ormita
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IN-FLIGHT ENTERTAINMENT
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REFRESHER TOWLETTES
Towlettes and printing is also available on 100
barter via Ormita
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OTHER IDEAS
Following are some other methods of monetising
space on board the aircraft

• Airsick bag printing
• Beverage cart side stickers
• Cocktail napkin printing
• Check in counter display advertising
• Seatback inserts
• Branded snack bags
• Coupons inside boxed meals
• Overhead bin advertising
• In-flight announcements and give-aways
• Lavatory door stickers
• Beverage cup printing
• Amenity kit handouts
• Email advertising (reservation confirmations,
  boarding passes, email destination guides,
  frequent flier programme member emails, email
  lists)
• Online confirmation banners

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THE BARTER PROCESS
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ORMITA IS MULTI-BARTER
DIRECT BARTER
ORMITA BARTER
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THE ROLE OF ORMITA

• The Ormita barter exchange platform serves
  several functions
• Allows access to our closed network of more than
  220,000 business barter traders
• Provides a multi-lateral matching system of wants
  and needs
• Helps source new customers
• Gives each business an international platform to
  sell their product and source new supplies
• Promotes existing participants (nationally and
  globally) through blind matching
• Acts as a third-party to mediate between delivery
  of goods and services for the best price
• Finds alternative (non-cash) suppliers for you to
  make purchases from
• Records the values of transactions
• Issues account statements to show the
  transactions
• Ormita brings new customers
• These customers do not replace existing cash
  customers
• Customers are those who would otherwise not
  purchase from you using cash
• These customers generate new revenue
• Ormita provides each member with an account
  which
• Offers access to interest-free lines of credit
• Records the value of every purchase or sale

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SELLING ON BARTER
3,000
When you sell, your Ormita barter account is
credited for the value of the sale just as if
it had been sold for cash
2,000
1,000
0
-1,000

• Prices are the same as if you are using cash
• If something is usually priced at 1 cash then it
  will be priced as 1 barter
• The software calculates exchange rates between
  customers in different countries

-2,000
-3,000
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BUYING ON BARTER
3,000
2,000
1,000
0
-1,000
When you buy, your Ormita barter account account
is debited
-2,000
-3,000
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EXAMPLE TRANSACTION
EXAMPLE TRADE (You wish to buy 10,000 of media)

• You purchase 10,000 of advertising on barter
  using Ormita.
• Your account is debited 10,000 barterThe media
  companies account is credited 10,000
  barterInstead of paying cash, you now owe the
  Ormita network 10,000 of your airline tickets.
• 3. The media company buys 8,000 of corporate
  gifts from someone else in the network.
• 4. The corporate gift company spends that 8000
  credit back with you.

-10,000
10,000 -8,000
8,000
The process is simple and every time you make a
purchase you are guaranteed a matching sale from
another member of the network.
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ONLINE ACCOUNT STATEMENTS
You are provided with access to online account
statements and can create sub-user accounts for
other staff in your organisation as you require.
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STARTING THE BARTER PROCESS
Get All Relevant Stakeholders Involved on Day
1 Getting buy-in from everyone involved in the
process is key. This means talking to colleagues
in procurement and sales to decide which products
or services can be used to support future media
campaigns. If you have a media procurement or
design division then they also need to be
involved early on. Understand your business
environment This should go without saying, but
as advertising impact is affected by lots of
other factors, timing is crucial. Aligning
advertising and promotional activity will trigger
multiplier effects, while stronger seasonal
leverage might be offset by adverse competitive
campaigns. Collaborate and set goals Together
with Ormita and our partners, you will be asked
to review marketing objectives, media plans and
other operating goals to determine the most
suitable types of media in each location for its
target market. It is during this process that
Ormita will begin to develop a customised media
plan suitable for your objectives. Ormita will
also work with you to identify several approved
sales channels for your airline tickets, so as to
not interfere with your existing cash client
base. The rest of process of planning and
buying media remains the same as it would do
without barter.
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STARTING THE BARTER PROCESS

• Sell Airline Ticket Credits
• Once a mutually beneficial agreement has been
  reached, Ormita buy a certain value of Meridiana
  airline tickets in an agreed pricing structure.
• Ormita may require a barter agency of record
  letter at this stage. This is to confirm that it
  owns credit with Meridiana and may sell this
  credit on.
• Utilise Trade Credits
• In accordance with the programme developed
  together, Meridiana utilises its trade credits to
  purchase media, hotel reservations, printing,
  corporate gifts etc through Ormita.
• Verify Performance
• Ormita establishes mutually agreed upon metrics
  and benchmarks, then carefully measures their
  performance against those standards. We reconcile
  invoices against orders, provide proof of
  performance, and guarantee the media delivery in
  accordance with market standards.

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ABOUT ORMITA
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COMPANY SNAPSHOT

• Founded in 2001 as a financial services software
  provider
• Currently the world's largest non-cash (barter)
  trade house - based on annualised figures as of
  Dec, 31 2012 (also recognised as such by UK and
  French Governments)
• Operations across 21 countries (2012)
• Expanding to 23 countries (2013)
• Customers in 54 countries
• More than 3.4 billion USD in barter trades

MARKET SEGMENTS BY VOLUME
INTERNATIONAL MARKET EXPANSION
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GLOBAL TRADE VOLUME
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OPERATING TO BANK STANDARDS
STANDARDISED SYSTEMS Ormita provides a uniform
system of operation, so that consumers receive
uniform quality efficiently and
cost-effectively. Ormita provides management
assistance, including accounting procedures,
personnel and facility management. The Company
has credit control, IT, staff and risk management
procedures similar to those used in the standard
financial services industry.
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PAST, CURRENT PROSPECTIVE CLIENTS
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AN INTERNATIONAL PRESENCE
OFFICES IN
21
México New Zealand ??????? România Singapore ????
Sverige Türkiye UAE USA Zambia
Australia Canada ?? Suomi Deutschland ?? India Isr
ael Italia Malta
COUNTRIES
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OFFICE LOCATIONS
Netherlands
Belgium
Ukraine
Hungary
Austria
Portugal
Bulgaria
Legend ? Own Offices ? Agents / Affiliates
Spain
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OFFICE LOCATIONS
Vietnam
Philippines
Malaysia
Legend ? Own Offices ? Agents / Affiliates
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OFFICE LOCATIONS
Turkey
Venezuela
South Africa
Brazil
Legend ? Own Offices ? Agents / Affiliates
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IT INFRASTRUCTURE
Ormita owns fully reundant servers hosted in 7
countries on 3 different continents.
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ORMITA STAFF AROUND THE WORLD
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OFFICIAL VIEWS
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FRANCE

Multi barter is experiencing a revival over the
last twenty years, a renewal accelerated with the
development of the Internet and electronic
business platforms.

"Potentiel et perspectives de développement des
plates-formes déchanges interentreprises" Report
of the French Ministry of Finance, January
2013Download Link www.barterexchangelibrary.com
/BARTER1.pdf
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ITALY

Companies that use multilateral barter networks,
such as the WIR or Ormita, as an additive
function to their existing sales strategies and
inventory management processes reap its benefits,
thereby maximizing cash flows.

International Trade Flows Facing the Global
Credit Crunch The Multilateral Barter Trade
System Report of the Univeristy of Turin, August
2012Download Link http//www.ormitamediakit.com
/pdf/turin.pdf
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OIC

Barter is viewed as a potential means of
enhancing trade and promoting economic
cooperation.

"Countertrade Policies and Practices in OIC
Member CountriesIslamic Development Bank,
Seminar Proceedings No. 24, 2002 Download Link
http//www.irtipms.org/OpenSave.asp?pub12.pdf
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SWEDEN

In situations where tourism businesses need to
save money there is the possibility to exchange
their surplus for needed goods and services -
like marketing - and thereby gain leverage in
purchasing power. The gross margin becomes a form
of discount on purchases when bartering that
makes less cash needed for operating the company.

• Commercial Barter and Local Currencies in The
  Context of Tourism
• Karlstad Business School, Sweden, June 2012
• Download Link http//www.ormitamediakit.com/pdf/
  study_on_barter_and_tourism.pdf

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UK

Business people find that using capacity to
source needed goods and services is an attractive
alternative proposition to conventional sales and
credit if it can increase sales, ease cash flow
or reduce reliance on conventional credit.

Capacity Trade and Credit Emerging
Architectures for Commerce and Money Report of
the City of London, UKTI Economic Social
Research CouncilDownload Link
http//www.cityoflondon.gov.uk/business/economic-r
esearch-and-information/research-publications/Docu
ments/research-2011/Capacity20Trade20and20Credi
t_Full20Report_Web.pdf
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PRESS COVERAGE
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THANK YOU!
Ormita Cyprus Ltd Alexandrou Business
Centre Omirou 76, Limassol 3096 Cyprus Telephone
357 25 025092 Fax [phone] Web
www.ormita.com.cy Email info_at_ormita.com.cy
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