Washingtonpost'com slides

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Washingtonpost.com slides

• 1. One-slide Summary

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BEA CustomerWashingtonpost.com

• Problem Need to build better customer
  relationships online
• Premier newspaper Web site needed to deploy
  reliable, personalized services that can scale up
  to handle millions of visitors.
• Solution Personalization, integration, content
  management
• Integrating content management with personalized
  applications for mywashingtonpost.com
• Deploying services for its recruitment site,
  WashingtonJobs.com
• Results Increased revenues and better customer
  relations
• Revenues for employment site tripled.
• Page views increased 30, enrollment of new
  employers up 20, and sales of direct job
  postings up 50
• mywashingtonpost.com has driven more than 115,000
  registrations
• Benefits Reliable, extensible
• Handles peak loads of more than 6M page views per
  day on washingtonpost, 10M page views per month
  on washingtonjobs
• Content presentation and management is unified
  under a single extensible architecture

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Washingtonpost.com slides

• 2. Proof point and quote

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BEA CustomerWashingtonpost.com
Provides job opportunities and personalized
news WebLogic gives us the building blocks that
accelerate the delivery of new applications,
enable the presentation of dynamic content, lower
administration and management costs, and
integrate with our legacy systems and third-party
applications... The BEA platform has been a huge
plus for us. It has allowed us to build systems
with a functionality that we previously could not
afford. But even more important than the cost, is
the increased functionality that BEA provides.
The strength of its Java implementation shortens
delivery of new applications substantially and
plays an important role in enabling us to provide
a more personalized user experience.. Eric
Schvimmer, VP of Technology washingtonpost.com
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Washingtonpost.com slides

• 3. Detailed overview

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BEA CustomerWashingtonpost.com

• Washington Post America's most trusted source
  for everything in and about Washington, D.C
• Media companies must provide content and serve
  consumers online
• Requirements
• mywashingtonpost.com where users have tools,
  content, and services personalized to fit their
  lifestyle
• washingtonjobs.com, an employment and
  recruitment site that simplifies and
  personalizes job hunting and recruiting
• Must be integrated with the existing content
  management system and with Java-based delivery
  architecture
• Must offer a dynamic user experience, provide
  interactive tools, and include a registration
  system to capture demographic information

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BEA CustomerWashingtonpost.com

• Benefits of the BEA Platform
• Reliability
• Handles peak loads of more than 6M page views per
  day on washingtonpost, 10M page views per month
  on washingtonjobs
• Services are reliable and available.
• Extensibility
• Content presentation and management is unified
  under a single extensible architecture
• Deployment platform supports dynamic content,
  allows new capabilities to be deployed online
  rapidly, and provides an enriched, interactive
  reader experience.
• Results
• Revenues for employment site tripled.
• Page views increased 30, enrollment of new
  employers up 20, and sales of direct job
  postings up 50
• mywashingtonpost.com has driven more than 115,000
  registrations