RE/MAX

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EXCLUSIVE PROPOSAL
for
Mr. Homer Sellers 1234 Charming Lane Hometown, Ga.
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Lorrie Thomas
Town Country
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Why Hire A Realtor

• Less Hassle
• Expertise
• More Exposure
• Safety
• Qualified Buyers
• Financing Assistance
• Negotiate Saving Pricing
• Value added, Service Marketing
• Professional Staging

Lorrie Thomas
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We Have A Mutual Objective. To Sell Your Home...
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RE/MAX

• - At the highest possible price.
• - In the shortest amount of time.
• - With the most favorable terms.
• We will be working together as a team to get your
  home sold.
• Cooperation and communication will ensure
  successful
  achievement of the objective.

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Bryan McNally
Lorrie Thomas
Town Country
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My Objectives
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RE/MAX

• Listen carefully so I understand your objectives.
• Explain the Home Selling and Marketing Process -
  my responsibility, your
  responsibility.
• Thoroughly review your home.
• Help you price your home.
• Advise you how to prepare your home for showing.
• Review what happens from time of contract through
  close of escrow/closing. Ask for your commitment
  to begin marketing your home.
• Frequently, a real estate agent will tell a
  seller what they want to hear just to get the
  listing. I would like to speak with you very
  candidly and tell you the truth about what is
  needed to get your home sold.

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Bryan McNally
Lorrie Thomas
Town Country
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RE/MAX stands for Real Estate
MAXimums
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RE/MAX

• Maximum Experience
• Maximum Market Exposure
• Maximum Service

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Bryan McNally
Town Country
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RE/MAX
Things you should know about us

• RE/MAX Sales Associates make a personal financial
  investment in every listing.
• RE/MAX Sales Associates create a customized
  marketing plan for each home we sell.
• RE/MAX Sales Associates average more sales per
  agent than other real estate companies.

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Bryan McNally
Town Country
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RE/MAX
Things you should know about us

• RE/MAX is a world leader in residential real
  estate with over 3,400 full-service offices.
• Over 70 of RE/MAX Sales Associates business
  comes from repeat business or referrals from past
  customers and friends - more than twice the
  industry average.
• RE/MAX Sales Associates proudly number over
  60,000 full-time, professional agents, worldwide.

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Bryan McNally
Town Country
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MARKETING
Lorrie Thomas
678-908-SOLD
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Bryan McNally
Town Country
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Where Do Buyers Come From?
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MARKETING

• REALTOR Contact 40
• For Sale Sign 20
• Responded to Ad 18
• Responded to Open House 8
• Referral by Relocation Service 7
• Bought Advertised Property 3
• Bought for Combination of Reasons 3
• Bought Open House They Saw 1

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Bryan McNally
Town Country
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MARKETING
Standard Marketing Plan

• Marketing to Potential Buyers
• Yard Signs
• Direct Mail Campaign
• Enter Internet Information
• Write and Place Print Ads
• Show Home to Prospects
• Prepare Flyers and Brochures

• Marketing to Other REALTORS
• Set up Property into MLS
• Agent Tours and Open Houses

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Bryan McNally
Town Country
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MARKETING
Standard Marketing Plan The Home Selling Process

• Renegotiate All Counter Offers
• Deposit All Earnest Checks
• Handle Title Work
• Follow Up on Inspections
• Confirm Appraisal Ordered
• Final Documents to Closing
• Post-Closing Follow Up
• Present All Offers

• Initial Meeting
• Discuss CMA
• Review Your Home
• Prepare Listing
• Set Up Warranties (if applicable)
• Prepare/Distribute All Paperwork
• Follow Up on Showings
• Qualify Buyers

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Bryan McNally
Town Country
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MARKETING
Customized Marketing Plan

• Handle Own Sign and Ad Calls
• Hold OPEN HOUSE
• Create Custom Virtual Tour
• REALTOR -to- REALTOR Marketing to Top Area
  Associates
• Multiple Home Photos on FMLS and Virtual Tour
• Customized Internet Listing
• Follow Up on Every Showing for Feedback
• Direct Mail Campaign Targeted to Your
  Neighborhood
• Telemarketing in Your Neighborhood for Potential
  Buyers
• E-Mail Marketing of Your Home

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Bryan McNally
Town Country
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MARKETING
http//www.realtor.com
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Bryan McNally
Town Country
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Home Warranty Plan
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MARKETING

• Homes sell 50 faster and for a higher price
  than homes without a home warranty...according to
  a study by the National Home Warranty
  Association. In addition, a home warranty plan
  reduces your liability after the sale.
• You can provide the buyer up to one year of
  coverage on selected items...
• Central Heating System
• Electric Central Air System
• Interior Plumbing
• Built-in Appliances

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Bryan McNally
Town Country
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The Role of a Real Estate Agent in Pricing
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PRICING

• The Market determines value.
• I will show you a range of prices being
  paid for homes in your area.
• Together, we determine the listing price.

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Bryan McNally
Town Country
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PRICING
Regression
Regression The value of a larger home is
reduced by the influence of
smaller surrounding homes.
Progression
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Progression The value of a smaller home is
increased by the influence of
larger surrounding homes.
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Bryan McNally
Town Country
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Buyers Determine Value
by Comparison Shopping
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PRICING

• Just like when you bought your home, buyers
  still determine the value of a home by comparison
  shopping.

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Bryan McNally
Town Country
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The Advantages of Proper Pricing
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PRICING

• Higher Net Sales
• Attract Better Offers
• Better Response from Advertising and Sign Calls
• Faster Sale
• Increased Agent Response
• Avoid Your Home from Becoming Shopworn

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Bryan McNally
Town Country
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The Disadvantages of Overpricing
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PRICING

• If You Overprice
• The right buyers wont see it.
• The higher priced buyers wont want it.

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Bryan McNally
Town Country
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Search Homes to Show by Price Range
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PRICING
Search Active Address District Price 12
34 Hometown Dr. 601 140,000 2957 Diamond
601 140,500 612 E. Oxford
601 141,000 189Terrace Dr.
601 142,300 3345 Donover 601 144,100 4690
Adams St. 601 145,200 7778 Walnut
601 146,300 5467 Brock Ave.
601 147,500 1112 Acorn Dr.
601 147,500 2351 Liberty St.
601 148,000 3478 Ninth St. 601 149,500
Buyers shop by price ranges if your home is
priced even 1 higher than their targeted price
range, it wont be on the show list.
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Bryan McNally
Town Country
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Preparing Your Home To Sell
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SHOWING

• I promise to...
• Conduct a thorough evaluation of your home
  and provide valuable input.
• Help you to stage your home for the showing
  process.
• Provide a list of reliable contractors to assist
  with improving areas of your home if necessary.

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Bryan McNally
Town Country
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SHOWING
Top Ten Tips for Showing Your Home

• 1. Always keep beds made
• 2. No dirty dishes
• 3. Open All Drapes, Shades and Blinds
• 4. Keep toys put away
• 5. Heat Cool - Comfortable
• 6. Pets crated or put up
• 7. Secure Valuables
• 8. Clean Closets
• 9. Turn on all lights
• 10. Organize Basement, Attic and Garage

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Bryan McNally
Town Country
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To Prepare a Home For Sale(Inside)

• DECLUTTER
• DEPERSONALIZING
• Neutral colors paint wallpaper
• Odor smoking/pets
• Carpet floor (condition)
• Ceilings- cracks, water stains, etc.
• Bath- grout caulk, clean tubs, sinks, showers
• Clean fixtures air vents
• Obvious repairs
  continued

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To Prepare a Home For Sale (Inside)

• No cob webs or dead bugs
• Clean Organize storage areas
• Closets- declutter box up what is not needed
• Minimize furniture
• Clean appliances
• Clean fireplace
• Window blinds/sills clean operable
• Mechanical things need to work right

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To Prepare a Home For Sale
(Outside)

• Curb Appeal
• Door bell works
• Grass is mowed and alive
• Sidewalks clean
• Porch deck clean, new door mats
• Front door Looks good
• Outside light fixtures clean
• Garage clean/paint
• Siding paint issues, rot mildew
  continued

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To Prepare a Home For Sale
(Outside)

• Clean windows, screens, shutters
• Power wash cement
• Freshen pine straw/ mulch
• Clean up yard debris
• Clean gutters
• Clean jacuzzi pool
• Obvious repairs

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When the Offer is Made
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NEGOTIATING

• Present All Offers
• Explain Your Options
• Evaluate Buyers Qualifications
• Provide Constant Communication
  on Contract Status
• Deliver Contract
• Finalize All Conditions

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Bryan McNally
Town Country
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CLOSING
My Personal Guarantee

• I guarantee to prepare a Comparative Market
  Analysis for your home.
• I guarantee I will distribute Property Profile
  Information concerning your home.
• I guarantee I will place your home on the
  Internet.
• I guarantee to place your home in my print
  advertising.
• I guarantee to place your home in the Multiple
  Listing Service, allowing thousands of other
  REALTORS to see your property and show to
  prospective buyers.
• I guarantee to place a yard sign within three
  days after we sign an agreement to sell your
  home.
• I guarantee to explain various ways to improve
  your property to effect a quicker sale.
• I guarantee to propose financing alternatives to
  allow your home to appeal to the broadest
  marketplace.
• I guarantee to keep you updated on the progress
  of the sale of your home.

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Bryan McNally
Town Country
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CLOSING
Teamwork Is Essential Your Teamwork is Necessary
for a Successful Sale

• Your responsibilities
• Keep your home in showcase condition and provide
  easy access for potential buyers.
• Make yourself available from the time a contract
  is signed to the closing day.
• Keep your home accessible for the appraisal and
  inspections.
• Openly share all information about your home and
  its condition.
• For your security, refer all potential buyers to
  your REALTOR.

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Were a Team - Lets Work Together!
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Bryan McNally
Town Country
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Working Smarter"
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Bryan McNally
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