Event Management

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Event Management

• Presented by
• Paul Laemmle

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1988 - 1991 SUN INTERNATIONAL (JHB Head
Office) Sport Promotions Executive Involved in
co-ordination of followingMillion Dollar Golf
Challenge, Royal Swazi Open (Sunshine Tour
event), Wild Coast Sun Challenge (Sunshine Tour
event)Sun City Marathon, Sun City
TriathlonNational Club Rugby Sevens, National
Club Sixes Cricket Tournament1991 - 1994 EVENT
MANAGEMENT Event Management Consultant
Involved in sponsorship marketing, promotion and
publicity campaigns and event co-ordination
Investec Bank Corporate Golf DaysColgate SA
15km Championships, Liberty Life Corporate Relay,
Maize Power City-to-City MarathonSlow-Mag SA
Triathlon Championships, Iron Man
TriathlonNational Club Sevens Rugby
Tournament1995 - 1998 PGA TOUR OF SOUTHERN
AFRICA Marketing and Communications Manager
Responsibilities includedMedia liaisonAll
written communication (press releases,
newsletters, Web site content)Management of
Media facility at World Cup Golf, Million Dollar
Challenge and Sunshine Tour events)Internal and
external communicationTournament marketing,
Sponsorship packagingDeveloping of media rights
(TV, Internet, print)Design and implementation
of PGA Tour corporate identityPGA Tour Internet
site (www.pgatour.co.za), PGA Tour Yearbook
(Champs Golf)PGA Tour Annual Calendar, PGA Tour
Media Guide
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To be covered

• Event conceptualisation
• Venue identification
• Event planning
• Human resources
• Event implementation
• Revue and improvement

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Event conceptualisation

• Event development
• The need for the event
• Key stakeholders
• Target market
• Format
• Sustainability

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Event concept task

• Create an event concept. Identify reasons why you
  feel this would be successful.

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Venue identification

• Considerations when selecting a suitable site for
  your event (location, facilities, safety,
  community.)

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Work task 2

• Extend the previous work task to cover site
  selection. Identify a suitable site with reasons
  for its suitability and prepare a site map to
  show the layout.

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Event branding

• Marketing concepts and how they can be adapted
  for sporting events.
• The importance of brand fit for competitors,
  spectators and sponsors

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Event branding task

• Create the event brand and the thinking behind
  it.
• Develop an event logo and identify potential
  sponsors

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Event planning

• Management structure
• Scheduling and timetabling
• Budgeting
• Permissions
• Health and safety

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Event planning task

• Create a scheduling document in the form of a
  spreadsheet to be used as the key management tool
  when implementing your event.

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Human resources

• Team building (gathering competence)
• Ethos of volunteerism
• Volunteer selection and appointment
• Training
• Reward

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Human resources task

• Identify the source of your volunteers and create
  a reward system that would motivate your team.

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Event implementation

• Implementation of the event schedule with
  reference to quality control and observation of
  best practices.

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Event implementation task

• Attend a major event and complete a report on the
  standard of implementation.

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The review process

• The analysis of a completed event with
  identification of weaknesses in implementation.

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Review task

• Attend a major event, identify planning, branding
  and implementation weaknesses and provide
  recommendations for improvement

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Summative assignment

• Create and implement an event, following the
  processes covered in the facilitation.
• Produce a portfolio of evidence showing the
  successful planning and implementation of the
  event.
• (Evidence must be professionally presented and
  can comprise of documents, photographs, video
  clips.)

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Demonstrations

• Managing chaos
• The importance of good communication
• Dealing with diversity
• The danger of entitlement
• Creating a supportive work environment