Growing for the Future

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Growing for the Future

• Professional Practice for Sustainable Development

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Objectives

• How social and environmental considerations will
  have an increasing impact on the horticultural
  industry
• The new business reality and the associated risks
  and opportunities
• Tools to respond positively to this developing
  agenda

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Programme

• Introduction
• Introductory activity to SD
• Changes in the industry
• Joined up practice
• Problem solving the sustainable way
• Case studies
• Action planning
• Review and close

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Introduction
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Sustainable development

• Development that meets the needs of the
  present without compromising the ability of
  future generations to meet their own needs
• UN Commission on Environment and Development (The
  Brundtland Report) 1987

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UK Government

• Social progress which recognises the needs of
  everyone
• effective protection of the environment
• prudent use of natural resources and
• maintenance of high and stable levels of economic
  growth and employment.
• A better quality of life, a strategy for
  sustainable development for the UK. May 1999

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Sustainability

• Sustainability is a goal. We are trying to mover
  closer through sustainable development actions.
• Sustainable development is controversial because
  there is often disagreement on the best way to
  make progress - or even if we should try.

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Sustainability
ecological
economic
social
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Sustainable development
ecological limits
social limits
economic limits
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Sustainable agriculture

• The Government identified eight key principles
  for sustainable farming and food in its response
  to the Curry Report.
• eg Respect and operate within the biological
  limits of natural resources especially soil,
  water and biodiversity.
• Facing the Future, DEFRA, 2002

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Sustainable agriculture

• Maintaining the land as though you or your family
  were going to be relying on it forever.

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Change in the industry
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Change in the industry

• Geest remains confident that (salad sales)
  demand will continue to grow as consumers become
  increasingly health conscious and as the range of
  salad offerings becomes more varied.
• http//www.foodproductiondaily.com/news/ng.asp?id
  30148

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Change in the industry

• The health secretary, John Reid, today appeared
  to rule out a ban on junk food advertising aimed
  at children, though he hinted there would be some
  government intervention to tackle the problem.
• http//politics.guardian.co.uk/publicservices/stor
  y/0,11032,1301722,00.html

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Change in the industry

• Dietary guidelines
• Eat a variety of foods
• Maintain healthy weight
• Choose a diet low in fat, saturated fat, and
  cholesterol
• Choose a diet with plenty of vegetables, fruits,
  and grain products
• Use sugars only in moderation
• Use salt and sodium only in moderation
• If you drink alcoholic beverages, do so in
  moderation

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Change in the industry

• Global consumption of water is doubling every 20
  years
• 10 used by people
• 65 used by industrial agriculture
• 25 used by industry
• 1 billion people already suffer from a shortage
  of fresh water
• If everyone adopted a western lifestyle we would
  need five earths to support us!

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Change in the industry
World population actual and projections
Sources UN median projection 2025
Politics of the Real World
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Change in the industry
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Change in the industry

• Corporate Social Responsibility (CSR)
• winning businesses of the 21st century should
  not only add value to themselves but to the rest
  of society as well
• Encouraging Responsible Business David Irwin

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Change in the industry

• What will be the major changes in your work over
  the next 20 years
• What are the causes of those changes
• Internal to horticulture
• External to horticulture
• What are the implications for you?

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Change in the industry
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Joined up practice
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Joined up practice

• What is a system?
• What is systems thinking?
• What is the link to sustainable development?
• Conceptual models to assist planning and action
• Implications for land based sector

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What is a system?
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Joined up practice

• Everything affects everything else

• There is no such thing as a free lunch

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Links to SD

• Managing economic, ecological and social systems
• Goals of sustainable development
• economic growth
• environmental /ecological diversity
• social / cultural well-being and equity
• locally and globally - for present and future
  generations

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Models for SD

• The Natural Step - 5 capitals model
• Natural Capital
• Human Capital
• Social Capital
• Manufactured Capital
• Financial Capital
• Is it good for business, good for society and
  good for the environment?

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Natural Capital

• What does it mean?
• the natural resources (energy and matter) and
  processes needed by businesses to produce
  products and deliver services
• Why is it important?
• everything will draw on or impact on the natural
  environment in some way

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Social Capital

• What does it mean?
• value added to a business from human
  relationships, partnerships and co-operation
• Why is it important?
• economies rely on social interactions to achieve
  their objectives

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Human Capital

• What does it mean?
• the health, knowledge skills, intellectual
  outputs, motivation and capacity for
  relationships
• Why is it important?
• businesses depend on individuals to be motivated
  and skilled to be successful

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Manufactured Capital

• What does it mean?
• material goods and infrastructure which
  contribute to production or service provision
  (tools, technology)
• Why is it important?
• important that how things are developed /
  delivered is sustainable - using innovation

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Financial Capital

• What does it mean?
• productive value of the other capitals which
  exist in a form of currency which can be owned or
  traded
• Why is it important?
• this is the traditional and primary measure of
  business performance.

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PP4SD Framework

• 8 basic principles, eg
• Any materials mined from the Earth should not
  exceed the environments capacity to disperse,
  absorb, recycle, or otherwise neutralise their
  harmful effects to humans and the environment.
• Social progress and justice should recognise the
  needs of everyone.

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Mapping the system
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The garden centre pot plant

• From source to compost
• Social, economic and environmental impacts
• Positive and negative

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Product mapping 1
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Problem solving
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Problem solving

• Sustainable approaches
• Participatory
• Inclusive
• Precautionary
• Scientific
• Equitable
• Acceptable
• Long lasting
• Economic

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Case studies
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Case studies

• Read case study and prepare a presentation
  containing the following
• Background on the business 10
• What they say they have done 30
• What can we learn from the case study 60

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Case studies

• Timing
• 25 minutes to read, discuss and prepare feedback
• 25minutes for feedback and discussion
• 15 minutes to discuss how this relates to my work

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Action planning
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Action Planning
What can I do?
Sphere of concern
Sphere of influence
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Action Planning

• Is this an important topic?
• Reflect on this course and your work
• identify the most important area of your work in
  which you can make changes
• identify 3 things that you can do/start doing to
  contribute to this agenda
• write them down
• talk them through with a colleague to ensure they
  are challenging but achievable

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Action Planning

• To help you do the things that you have
  identified
• what should others do more of ?
• what should others do differently ?
• What are your education and training requirements?

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Additional images
These additional images are for use as required,
they provide alternative stimulus material.
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