GIRL

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GIRL

• Their Time Has Come.

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GIRL, by ESPN Celebrating the life of the female
athlete

• GIRL celebrates teen female athletes, their
  lifestyles and their passions. We cover both
  their interests on and off the court including
  beauty, fashion, community, nutrition, athletics,
  and much more.
• Circulation 300,000
• Distribution GIRL is distributed in over 6000
  high schools sent directly to
• the female coaches who we have relationships
  with, then they distribute to the girls
• Frequency 3x (fall, winter, spring)
• 2009 Open Rate 30,000 gross
• 1 in 2.5 girls in high schools plays sports
  thats 3MM girls!
• Girls represent 41 of all high school sports
  participants
• Female high school sports is growing 3x faster
  than males.

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GIRL, by ESPN

• GIRL Magazine, a few points
• We spent 2 years doing research on this audience
  before we launched the magazine
• GIRL reaches the same audience as Seventeen,
  their entry to the teen female is through
  lifestyleours is through sports at the teen
  level, its the same girl
• We have a proven track record from RISE, it grew
  from 40K to 1MM in 10 years
• This teen female audience is tough to reach we
  go directly to them in high schools

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the evolution from underclassmen to upper classmen

• freshman

• senior

• junior

• sophomore

• exploring, trying out new things
• big difference from middle school
• focus on learning the game and improving basic
  skills
• aspire to get off freshman team and onto JV or
  varsity
• establishing a relationship with coach
• social benefits are a key driver

• highly passionate, reflective mindset
• big difference because this is your last chance
• role model, inspirer, motivator to teammates
• focus on leaving a positive legacy
• aspire to college
• coach is trusted confidante
• giving back to younger athletes  volunteering,
  coaching, passing on what she has mastered

• committing to her favorite 1-2 sports
• no longer the youngest, but still nervous around
  seniors
• focus on getting in front of coach and improving
  critical skills
• aspire to varsity
• living up to standards set by coach teammates
• befriending varsity players a key driver

• dedicated to her sport with returning teammates
• big difference from JV
• confident and comfortable with fellow teammates
• focus on teamwork and competition
• aspire to captain
• coach is gospel
• establishing a leader-ship role on team and
  mentor role to JV

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2010 Schedule