Giving in Slovakia

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Giving in Slovakia
Slovak Donors Forum Lenka Ilanovska
December 9, 2008 Budapest
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• Slovak Donors Forum

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• Slovak Donors Forum (SDF) was officially
  registered in 2000 as the Interest Association of
  Legal Entities.
  
• SDF is the association of the donor leaders in
  Slovakia that respect the Code of Ethics
  enshrining fundamental ethical principles and
  values and thereby contributing to the
  enhancement of the culture of giving, openness
  and transparency of the whole non-profit sector
  in the Slovak Republic.
• In 2006 the Club of Corporate Donors was formed
  by SDF as an association of companies that do
  business in the Slovak Republic and corporate
  philanthropy is integral part of their
  entrepreneurship. All members of the Club are
  experienced in transparent and strategic giving.
  
• SDF is the partner organization in the
  international initiative CEENERGI - Central and
  Eastern European Network for Responsible Giving,
  and Donors and Foundations Networks Europe
  (DAFNE). SDF is a member of the Government
  Council for the NGOs as well as prestigious
  worldwide network Worldwide Initiatives for
  Grantmaker Support (WINGS).

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SDF membership constituency

• Members
• Carpathian Foundation- Civil Society
  Development Foundation- Open Society
  Foundation- Pontis Foundation- Children of
  Slovakia Foundation- Regional Environmental
  Centre for CEE, country Office Slovakia- Slovak
  Humanitarian Council- Foundation - Center for
  Contemporary Arts- Intenda Foundation-
  Slovak-Czech Women's Fund- SOCIA-Social Reform
  Foundation - Konto Orange, n.f.
• Association of Community Foundations (9
  members)
  
• Central European Foundation
• Observers
• German Marshall Fund of the United States-
  Ecumenical Council of Churches in Slovakia
  
• Trust for Civil Society in Central and Eastern
  Europe
  

• Members of the Club of Corporate Donors
• - Pivovary Topvar (Brewery Topvar)
• - GlaxoSmithKline Slovensko
• - Volkswagen Slovakia
• - Provident Financial
• Slovak Telekom
• Mayer/McCann Erickson

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• Internal activities
• are focused on the membership constituency and
  benefits can be specified as follows
  
• 1. Networking and cooperation
• 2. Services
• Information Center
• Reference Center
• Education Center
• Consultation Center
• 3. Presentation
• 4. Special service and products for association
  members

• External activities
• SDF also implements outreach programs that
  promote and reinforce philanthropy in Slovakia
  and leads donors to more transparent and
  accountable grant-making and giving.
• 1. Corporate Philanthropy Program (CEENERGI
  Central and Eastern European Network for
  Responsible Giving)
  
• 2. DMS - Donors Message Service (SMS Charitable
  Giving)
  
• 3. Program for reinforcement of Slovak foundation
  sector
  

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What we do?

• analyze and study
• educate and provide trainings
• provide consultations
• environment

• studies among companies
• public polls
• media analysis
• giving list
• high-school students (in cooperation with JASR)
• NGOs
• companies, managers
• journalists
• companies
• media
• NGOs
• eliminate formal obstacles in promotion of
• promote best practices
• bring comparisons

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• Individual philanthropy

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Profile of a typical NGO individual supporter

• woman
• in the age of 35 - 44 years
• with higher education
• working as an executive, creative, expert worker,
  businesswoman, working on contracts
  
• with higher family monthly income
• living in the region of Banska Bystrica (central
  Slovakia)
  

Source Slovak Donors Forum and Focus, public
poll, 2007
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... the most popular tools in individual giving...

• buying of the products supporting charity
  purposes
  
• post cards (47 )
• lottery tickets (31 )
• magazine from homeless people (29 )
• tickets for charitable event (11 )
• other e.g. Avon, League against cancer (11 )

• financial donations
• donations to a poor box in the church (55 )
• donations to a box of NGO (53 /)
• donations via charitable SMS (32 ) or call (20
  )
  
• bank money transfer (4 ) or ATM machines (3 )

Source Sasakawa Peace Foundation and Focus,
public poll, 2006

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... some interesting figures about Slovaks ...

• not even half (46 ) of the Slovak adult
  population has supported any NGO by financial
  contribution in the past
  
• access to information about NGO and its good
  name/brand are becoming more and more important
  for individual donors
  
• majority of population believes that NGOs have
  enough space in media, however, those information
  are very often confusing and definitely not clear
  to understand

Source Slovak Donors Forum and Focus, public
poll, 2007
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Public collections

• 950 collections were conducted in Slovakia in the
  period of 2000 2008
  
• /by NGOs and companies/
• Collections permitted by Ministry of Interior
• 2005 65 collections
• 2006 61 collections
• 2007 83 collections
• 2008 91 collections
• Source Register of public collections
  administered by Ministry of Interior
  

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DMS messages

• rather new approach towards public collection
• fundraising tool easily brought home
• standard regulation /technical, legal and fiscal
  conditions/
  
• simple and transparent common rules
• equal access for all NGOs
• support in communication

www.darcovskasms.sk
DMS is a registered trademark and SDF is a
license holder for Slovakia.
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• Corporate philanthropy

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Cooperation between NGOs and companies

• Corporate giving
• direct support (long term, one-shot support)
• collections among employees, matching funds,
  payroll giving
  
• corporate foundations
• charity events such as auctions, exhibitions
• expert backup and pro bono service
• providing background such as office rooms or
  meeting facilities
  
• creating opportunity for NGOs to present on
  company events, company magazines, company web
  site
  
• corporate volunteerism or secondment
• board membership, membership in grant committees
• Sponsoring
• Campaigns
• Cause-related marketing
• Social franchising

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... some interesting figures about Slovak
companies ...

• 97 of analyzed companies thinks positively
  about the support of public benefit activities
  and is convinced that it is important for
  companies to invest into community
• 86 of companies supported public benefit
  projects by means of financial donations
  
• 55 of companies used also in-kind contributions
  
  
• 72 of companies used also (social) sponsoring
• Cause-related marketing was used only by four
  companies in 2007
  

Source Slovak Donors Forum and Trend, Study on
the stage of Corporate Philanthropy in Slovakia,
2008
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How successful are we in fundraising?

• Corporate resources
• corporate philanthropy in 2007 140 mil. SKK
  (4,66 mil. )
  
• 21 companies listed in the ranking TOP
  Corporate Philanthropist 2008
  
• social sponsoring in 2007 142 mil. SKK (4,73
  mil. )
  
• 12 companies that revealed their data to SDF
  within the data collection for the ranking TOP
  Corporate Philanthropist 2008
  
• DMS messages (public collections)
• almost 1 mil. SKK (33 333 ) collected within 1
  year (35 000 DMS)
  
• www.dakujeme.sk
• 520 000 SKK (17 333 )

Source Slovak Donors Forum, ranking TOP
Corporate Philanthropist 2008
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Slovak DonorsForum Hlavatého 10 811 03 Bratis
lava Tel./ fax [phone] web www.
donorsforum.sk www.klubfiremnychdarcov.sk ww
w.darcovskasms.sk Contact person Katarina Pod
racka, project manager podracka_at_donorsforum.sk