NORTH CAROLINA FILM OFFICE

1
(No Transcript)
2
Piedmont Triad Regional Film Commission
Western North Carolina Film Commission
Durham Film Commission
NORTH CAROLINA FILM OFFICE
Charlotte Regional Film Commission
Eastern North Carolina Film Commission
Wilmington Regional Film Commission
3
(No Transcript)
4
THE MISSION
CREATE HIGH PAYING QUALITY JOBS

• North Carolina Film Office market the entire
  state as a location for film and commercial
  production and to promote the use of North
  Carolina support services and professionals. The
  film commission is a client driven program which
  services international, out-of-state production
  companies, in-state production companies, North
  Carolina support services and crew.

• Market the entire state of NC for production.
• Assemble quality production information for
  clients.
• Serve as filming liaison to facilitate
  appropriate use of NC services.
• Promote public-private awareness of the motion
  picture industry.
• Create public-non-profit partnerships to maximize
  states exposure.

5
KEY OBJECTIVES

• Promote Pro Business Environment in NC
• Establish the NC Brand Globally
• Develop Partnerships and Alliances
• Develop and Promote NCs Technical Strengths
• Encourage Rural Economic Growth
• Encourage Financial Resource Availability
• Encourage Job Creation Through Production

ECONOMIC DEVELOPMENT
6
ECONOMIC DEVELOPMENT

• The idea at the center of economic development
• is that a community can manage its destiny by
• Choosing an economic destination
• Making strategic investment in infrastructure and
  workforce
• Marketing
• Noreen Scott

7
ECONOMIC DEVELOPMENT
THE CREATIVE CLASS
The distinguishing characteristic of the
creative class is that its members engage in work
whose function is to "create meaningful new
forms." The super-creative core of this new class
includes scientists and engineers, university
professors, poets and novelists, artists,
entertainers, actors, designers, and architects,
. Members of this super-creative core produce
new forms or designs that are readily
transferable and broadly useful. Richard Florida
8
ECONOMIC DEVELOPMENT
How Film is Different from Traditional Economic
Development

• Creatively Based
• Decisions are based more on emotion
• Aesthetics Matter

9

• Film is Economic Development
• Economic development as an organized effort ...
  to attract new business into an area or to
  encourage existing business to expand
• Leads to New Industries
• Reflects Richard Floridas Viewpoint
• Creative Communities Will Thrive

ECONOMIC DEVELOPMENT
10
ECONOMIC DEVELOPMENT
TRAINING NEEDS

• Identify Particular Need
• Production
• Digital
• TSNS
• 3D animation, Makeup, Writing for TV.
• Align with Government, Education, and Private
  Industry
• Dr. Ed Catmul - PIXAR

11
FILM AS A WORLDWIDE INDUSTRY
ECONOMIC DEVELOPMENT

• Global annual film production gt 3000 films
• Annual revenues estimated 490 billion in 2006
• Hollywood films account for about 35
• The global TV and video market 116.3 billion
  with TV sales generating 80.7 billion of total
• Robert Fine

12
WHY WE RECRUIT
ECONOMIC DEVELOPMENT

• History of Area Economy
• Population Growth Outpaces Internally
• Generate Job Growth
• Without Recruitment, Job Opportunities Would Be
  Severely Limited
• Stimulates Other Segments of the Local Economy
• Noreen Scott

13
Da Vinci Code
FILM TOURISM

• Visit Britain and Da Vinci Code
• 40 Would Visit
• Temple Church 5X visitors
• Hotel Da Vinci Code Packages
• British Movie Map

Robert Fine
14
NEW ZEALAND

• Lord of the Rings
• 40 Increase to 2.4 million
• Best Unpaid Advertising
• 41 Million of Exposure

FILM TOURISM
Robert Fine
15

• Sideways Santa Ynez Valley
• High School Musical 50 visitors/day
• Field of Dreams Dyersville, Iowa 65K
• Last of the Mohicans 25 increase park
• Dream Home - 30,000 visitors

FILM TOURISM
16
FILM INCENTIVES
ENTICING PRODUCTIONS

• Need more than the shoot
• Need vertical integrations

17
TORONTO2002
ROMANIA2003
FILM INCENTIVES

UH-OH
18
DONT FORGET THE LOCAL MARKET
FILM INCENTIVES
DONT FORGET THE LOCAL MARKET

• Indigenous Production
• Share Message With Community
• Business Travelers
• Local Boosters
• Keep Them All Informed

TAX INCENTIVES
19
FILM INCENTIVES

• Direct financial Incentives
• Indirect Financial Incentives
• Tax-based Incentives including
• Tax credit programs
• Abatements/reductions
• Exemptions
• Special geographic tax programs

20

• Refundable Tax Credits
• Non-refundable Tax Credits
• Transferable Tax Credits
• Rebates/Grants
• Sales and Use Tax Exemption
• Investor/Investment tax credits
• Loan Programs

FILM INCENTIVES
21
FILM INCENTIVES
22
About Tax Incentives
FILM INCENTIVES

• The incentive should be simple, straightforward
  and easy to understand and access.
• It is better if the certification process does
  not include numerous exceptions and detailed or
  complicated qualification criteria.
• The program should allow for easy and clear lines
  of administration and if any interagency
  cooperation is needed, it should be swift and
  unencumbered so the approval process is seamless.
  

23
FILM INCENTIVES

• NC FILM INCENTIVE15 Refundable Tax Credit
• Sales and Use Tax Incentive
• Qualified Business Venture
• 25 Investor Credit

24
BRAND BUILDING
ITS ALL ABOUT THE PEOPLE!!

• Building Relationships
• Developing Trust
• Delivering as Promised
• Partnerships Matter
• Feel Appreciated

25
BRAND BUILDING
WHAT DOES THE CLIENT WANT

• Strong infrastructure
• Close to suppliers
• Quality work force
• Financial viability

26

Opportunities Assessment
BRAND BUILDING

• Research Approach To Identify Quantify
• Potential Market
• Market Size Assessment
• Sell Regions Strengths Opportunity
• Film Studio Feasibility
• Incentive viability

27
MESSAGE DELIVERY
BRAND BUILDING

• May be Key to Success
• Competitive World
• Distinguish Your Community
• How to Get Message Out
• Missed if no One Hears

28
BRAND IDENTITY
BRAND BUILDING

• Brand Identity
• What Makes You Distinct From Next Region?
• Whats Your Unique Selling Position?
• What is Your Identity
• Key Elements to Land New Businesses

29
BRAND IDENTITY

• Define Community Personality Connect Customer
  To Region
• Build Recognition Easy ID - Prominent
• Consistency Same Message
• Show Off Be Creative
• Deliver On Promises Stand By Who You Are
• Credibility Is Key
• Image Is Important

BRAND BUILDING
Robert Fine
30
BRAND IDENTITY
BRAND BUILDING

• Focus Your Message and Audience
• Dont Try To Be Everything to Everyone
• No Shot Gun Approach

31
(No Transcript)