Nessun titolo diapositiva

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2004 2007 DATA
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The players
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The attendance
Source ExpoCTS SpA Expo Matching Program
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The players
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The 58 countries of origin of the buyers
Saudi Arabia Argentina Australia Austria Belarus B
elgium Brazil Bulgaria Canada China Colombia Costa
Rica Croatia Denmark Ecuador
Egypt Emirates Estonia Finland France Germany Jap
an Greece India Iran Ireland Israel
Korea Kuwait Latvia
Lithuania Morocco Norway New Zealand Holland Oman
Panama Peru Poland Portugal Czech
Republic Russia San Marino Syria Slovakia
Slovenia Spain Sweden Switzerland Taiwan Tunisia T
urkey USA Ukraine Hungary United
Kingdom Uruguay Venezuela
Source ExpoCTS SpA - Expo Matching Program
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Some data from Buyitaly 2007
The origin
The countries and the geographical areas of
origin of the BUYERS that expressed the highest
number of requests
Source ExpoCTS SpA - Expo Matching Program
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Some data from Buyitaly 2007
The contact requests
On average, each buyer requested to meet the
tourism offer of 8 Regions   On average, each
buyer expressed 65 requests   Even the Region
with the lowest number of requests was
specifically contacted by no less than 43 foreign
buyers.
Source ExpoCTS SpA - Expo Matching Program
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Some data from Buyitaly 2007
The sectors with the most requests
  Once again the highest number of requests
focused on hotels   A significant growth in SPAs
and BB
Source ExpoCTS SpA - Expo Matching Program
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Some data from Buyitaly 2007
The tourism sector with the most request
1) SEA 2) TOWN/CITY 3) MOUNTAINS   Town/city
destinations receive more requests than mountain
destinations.
Source ExpoCTS SpA - Expo Matching Program
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Some data from Buyitaly 2007
The dominant motivation to make the journey
CULTURAL MOTIVATION continues to
dominate   Requests for destinations with food
and wine (8.4) and naturalistic (36) interest
are increasing.
Source ExpoCTS SpA - Expo Matching Program
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THE OPINION OF THE BUYITALY PLAYERS ABOUT THE
2007 EDITION
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what the sellers say
65.7 of sellers express a good or excellent
opinion about Buyitaly compared with other
national trade fairs or workshops.   46.3 of
sellers express a good or excellent opinion about
Buyitaly compared with other international trade
fairs or workshops
DOM A02 Complessivamente, se dovesse confrontare
QUESTION A02 What would be your opinion, in
overall terms, if you were to compare Buyitaly
with the other national and international trade
fairs and workshops?
"Buyitaly" con le altre fiere e workshop,
nazionali ed
internazionali, quale sarebbe il suo giudizio?
12,6
53,1
20,7
6,5
7,1
Rispetto a fiere e
workshop italiani
6,5
39,0
27,1
17,6
Rispetto a fiere e
9,9
workshop non italiani
0
10
20
30
40
50
60
70
80
90
100
Ottimo
Buono
Sufficiente
Insufficiente
NR
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners.
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what the sellers say
46.3 of sellers had between 11 to 20 contacts
and 40.7 judged these contacts to be of good or
excellent quality
QUESTION A03 Approximately how many contacts
have you had during the workshop?
QUESTION A04 Can you give me an opinion
regarding the quality of the contacts you had
during Buyitaly?
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners.
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what the sellers say
47.7 of the contacts made at Buyitaly were
converted into contracts
DOM A05 I contatti avuti durante la scorsa
edizione
QUESTION A05 Did the contacts you make during
the last edition create new business relations?
hanno creato nuovi rapporti di lavoro?
50
40
30
24,6
20
10
0
Sì
No
Non sa, non ricorda
Non ha partecipato
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners.
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what the buyers say
78.9 of the buyers are final decision-makers
within the company
QUESTION A05 Did the contacts you make during
the last edition create new business relations?
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners.
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what the buyers say
The turnover of buyers is guaranteed with 39.3
of new participants
QUESTION B01 - How many years have you been
taking part in Buyitaly?
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners.
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what the buyers say
64.4 of buyers consider the offer available at
Buyitaly to be in line with their needs.
QUESTION B12 - Was the offer you found during the
workshop in line with your needs?
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners.
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what the buyers say
76.8 of the buyers express a good or excellent
opinion on the quality and professionalism of the
sellers present
QUESTION B10 - How do you find the quality and
professionalism of the sellers present at
Buyitaly?
  Source Customer satisfaction survey referred
to Buyitaly 2006 performed by Comitel Partners
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what the buyers say
On average, the buyers express a positive opinion
regarding the number of sellers present, but with
a significant focus on reducing the number making
it possible to dedicate more time to more
significant contacts.
QUESTION B08 - Buyitaly currently hosts
approximately 500 buyers. How do you view the
current number of participating sellers (1,500
per day 3,000 overall)?
Source Customer satisfaction survey referred to
Buyitaly 2006 performed by Comitel Partners
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THE 2008 WORKSHOP 23rd EDITION
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Duration 2 days Held on 23 24 February
(Saturday - Sunday)Opening hours 9.45 17.00
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The 2008 workshop
Pavilion 20
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 - Tourism Real Estate Agents - Tour Operators
and Travel Agents with a Regional offer - Hotel
chains - Regional hotel consortia and
associations - Regional transport
companies waterway navigation, railways and
road - Car, boat hire companies - Spas 
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First daySaturday, 23 February 2008
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- Hotels - Tourist villages - Residences -
Conference centres - Villas and flats - BB -
Agritourism companies - Castles and historical
dwellings
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Second day Sunday, 24 February 2008
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- Hotels minimum 100 rooms or 4/5 star-
Associations and consortiaminimum 100 rooms or
4/5 star- Residences minimum 50 accommodation
units- Tourist villages minimum 100
accommodation units or 4/5 star- Associated
agritourism companiesminimum 50 rooms-
Associated BB minimum 50 rooms- Tour Operators
and travel Agents with a Regional offer
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Selection criteria
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The following tourism operators are eligible to
participate exclusively at the invitation of
their- operators that meet the selection
criteria - operators that promote Regional
tourism services  Each Region has a presence
with a stand and can invite from 50 to 300
operators capable of satisfying the demand of the
foreign buyers.
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Management with seller participation

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WORKSHOP 2008 MANAGEMENT
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BUYITALY The importance of being accredited
SELLERS registration will enable SELLERS to be
always identifiable by the BUYERS present.
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Road Show dedicated to the sellersOrganisation
managed by the Regions   On-line information
for a guided use of the system (HELP)
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Expo Matching Program Instructions
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EXPOCTS will supply the allocation of coupons to
the Regionswithin 15 October 2007. The
allocations will be sized according to the
coupons requested in the previous edition. The
Regions will select the operators for the
Regional offer (seller) to assign the coupons and
will communicate to EXPOCTS the name of the
seller associated with the coupon within 14
December 2007. The coupon number and the name
of the delegate will be entered in the EMP system
that then becomes the delegate's
operating/informative instrument.
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Numbered coupons management
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The coupon delivered to the sellers will include
an integrated membership card also for 2008 valid
both for entry to Bit 2007 (for the full period)
and to the workshop area(limited to the day for
which accreditation has been given)  The
membership card will indicate the name of the
respective Region and the word seller.
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Entry to the Event
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SPONSORSHIPS
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We make available many forms of sponsorship
during BUYITALY which representa formidable
opportunity for visibility and communication,
both in relation to the targeted buyers and the
national and international press that covers the
event.
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SPONSORSHIPS
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sponsorship
Gala Dinner Saturday 23 February Dedicated
Evenings Thursday 21 and Friday 22 February
Buyer Lunch Saturday 23 and Sunday 24 February
Hospitality Desk From 20 to 25 February Buyer
Catalogue Buyer Bag Buyer Badge Holder Seller
Badge Holder
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News!
Bits strong features Always offering new
content new business opportunities
A workshop connected with the world of
associations. 150 Managers of Italian and
foreign associations. 300 sellers
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We look forward to seeing you in Milan 23 24
February 2008
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